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TRANSFORMATION
SYSTEMATIC INNOVATION FOR CORPORATES
InvestorEntrepreneur
Tommaso Di Bartolo
EN ★★★
IT ★★★
DE ★★★
PT ★★★
ES ★★
FR ★★
speaksstartups Exits II
Current I
Learning I
social twitter / snapchat @todiba
linkedin tommasodibartolo
Advisor MentorAuthor
What It Takes
Awesm
Ventures
F O R C E Y O U R S E L F O U T
O F Y O U R C O M F O R T
Z O N E
W H AT I T TA K E S
What makes 

Silicon Valley.
O U T O F
T H E B O X
T H I N K E R
Talents
attract
Education
U N I V E R S I
T I E S
differentiate
F R A M E -
W O R K S
Innovation
thrive
Entrepreneurs
E X P E R I E N
C E
access
Capital
E N G I N E
invest
C U LT U R E
S E R V I C E P R O V I D E R & M E D I A
0 - $1B
0.9 yrs 2 yrs 4 yrs 7 yrs 10 yrs 20 yrs
At current churn rate, 

75% of the S&P 500 

will be replaced 

by 2027.
BAD NEWS
And it’s not about
the money - but the
impact of innovation
E L E G A N T I N T E G R AT I O N /
O R C H E S T R AT I O N O F T H I N G S
T H AT A R E W E L L K N O W N , T O
M A K E T H I N G S E A S I E R I N
O U R L I V E S
What is innovation.
Meanwhile in
California.
Silicon Valley reinventing
Finance Business
Silicon Valley 

augmenting our live
Silicon Valley 

making things smarter
Silicon Valley 

maximizing outputs
AI
Machine Learning
Robotics
Most low wages will be
replaced by automation
Silicon Valley becoming 

the new Motor/
Transportation Hub
Strategic Alliances 

shape new (automotive)
business models
M A R K E T S B E I N G D I S R U P T E D
F I N A N C E A U T O M O T I V E
E D U C AT I O N
T R A N S P O RTAT I O N
H E A LT H C A R E
A N D Y O U R S ?
M E D I A & T VI N S U R A N C E
S E R V I C E S
Can you see the future
clearly & embrace it
bravely?
corporate’s
common 

pitfalls.
WARNING
The most certain way
to fail is to focus only
on products
SECRET SAUCE
Successful Innovators
use multiple types of
innovation
1 . 8
T Y P E S
3 . 6
T Y P E S
Nr of Types by Innovators
Types Of Innovation.
customer
engagement
product
system
structure processnetworkprofit
model
C O N F I G U R AT I O N
product
performance
O F F E R I N G
brandchannelservice
E X P E R I E N C E
Corporate Innovation
Case Studies.
customer
engagement
product
system
structure processnetworkprofit
model
product
performance
brandchannelservice
customer
engagement
product
system
structure processnetworkprofit
model
product
performance
brandchannelservice
RYA N A I R
customer
engagement
product
system
structure processnetworkprofit
model
product
performance
brandchannelservice
customer
engagement
product
system
structure processnetworkprofit
model
product
performance
brandchannelservice
Innovation in contested
marketplaces must be
above threshold.
TASKS
1. What’s changing?
2. Where are the gaps?
3. How can we challenge the status
quo?
4. How might we learn from others?
5. Where are our own gaps?
The Three 

Innovation Shifts.
customer
engagement
product
system
structure processnetworkprofit
model
product
performance
brandchannelservice
business model shift
customer
engagement
product
system
structure processnetworkprofit
model
product
performance
brandchannelservice
platform shift
customer
engagement
product
system
structure processnetworkprofit
model
product
performance
brandchannelservice
customer experience shift
TASKS
1. Rethink what your customers
need,
2. Understand what they hate
about an existing industry,
3. and reimagine how your business
might change their lives
Do you have a way on
moving faster than your
ecosystem?
Common Excuses 

Not to Innovate
• We are too inwardly focused. We look at everything
through our company lens, all the time.
• We know our industry better than anyone. We know
what the big problems are - and their answers.
• Our culture is too risk averse and anti-breakthrouogh.
• We don’t know how to be creative - only analytical and
evaluative.
• We find it difficult to bring ideas from concept to
market.
• Innovation is easier in a smaller company or startup.
innovate.or.vanish
Where to start?
startup ecosystem
CORPOR8
business schools
CORPOR8
program partners
CORPOR8
program clients
CORPOR8
BRING
“SYSTEMATICALLY” 

INNOVATION INTO
YOUR ORGANIZATION
▸a EDUCATION
STRATEGY
OPERATIONS
▸b
▸c
INVESTMENT▸d
Tommaso db
hi@awesm.io
whatittak.es

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