Subject line is like the first impression you make. And like with first impression, you do not get a second chance. Your email either appeals to the recipient or not. They find it interesting and open it to learn more or trash it. You have that brief moment, that glance to make things right or to fail miserably. It is good to make good first impressions. You may not want to judge a book by its cover but it certainly is true that most people judge an email by its subject line. Especially if they do not know you and you are a mailbox stranger to them. Use those 5 tips to be better at writing subject lines and get straight to their heart and not straight to their trash.

1. tips for
writingan excellent subject line
Essential
www.unmess.co
5

2. How to Write
an Excellent Subject Line
Subject line is like the first impression you make. And like with first impression, you do not get a second
chance. Your email either appeals to the recipient or not. They find it interesting and open it to learn
more or trash it. You have that brief moment, that glance to make things right or to fail miserably. It is
good to make good first impressions. You may not want to judge a book by its cover but it certainly is
true that most people judge an email by its subject line. Especially if they do not know you and you are a
mailbox stranger to them. Use those 5 tips to be better at writing subject lines and get straight to their
heart and not straight to their trash.
www.unmess.co

3. Write the subject line first.
Too many people do not know what they want and it shows when they write emails. If
you know the subject addressed in the email well you will have no problem crafting a
perfect subject line. It is an introduction – a summary to what the email will be about.
Do not leave it blank or do not write the subject line last.#1 www.unmess.co

4. Keep you subject line short
Actually it should be short and sweet. As short as it is possible and as informative as it
is possible as well. Be precise. This also applies to the rest of the email but since the
subject line is the introduction it has to be perfectly clear and short. Our attention span
in an office is that of a fruit fly sometimes.#2 www.unmess.co

5. Put the important words at the beginning
Almost 48% of users check their emails on mobile devices, the smallest being the
smartphone. Since you don’t know how much of the subject line will be viewable
from a smartphone, it’s important to put the most important information at the
beginning. This way you guide your recipient better into the subject.#3 www.unmess.co

6. Use logical keywords
Very often people go back to their mailbox searching for certain information or
reference material. That is why you should always think ahead and make sure to use
the relevant keywords. For sake of future search and filtering. Trust me – you want to
be found easily.#4 www.unmess.co

7. Highlight the value proposition
It turns out busy people respond better to “useful” subject lines offering them solutions
to some daily problems or things they are working on. That is why it is best to craft
subject lines with that fact in mind. Those who are not busy respond well to all that is
interesting, peculiar or bizarre.#5 www.unmess.co

8. UNMESS YOUR LIFE
starting with your inbox
Email overload has got to you? You feel like
the inbox is controlling you and not the other
way around. It’s time to unmess your life and
learn to manage your inbox better. We want
you to give UNMESS App a try. For those who
want to reach mailbox zero without changing
the habits and tools, UNMESS is an app that
saves time daily organising your mailbox
organically. Unlike other solutions, UNMESS
doesn't require changes in account or learning
new habits. It changes so that you don't have
to.
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9. ABOUT UNMESSan app to help you manage your inbox
UNMESS app helps you manage your
inbox daily without changing your habits
or settings of your inbox. Use your Gmail
account to sign up for best to get
exclusive access & benefits. Unmess is
compatible with any Gmail account by
one-click integration. It works with any
email client, operating system and device.
We take your privacy seriously and make
sure your data stays secure. We never get
and store your password and we do not
store any of your emails. To learn more
visit our blog.
CLICK TO VISIT OUR BLOG
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10. PHOTO CREDITS
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By Alejandro Escamilla
By Caleb George Morris
By Sylwia Bartyzel
By Dominik Martin
By John Maravelakis