After analyzing the performance of over 4,000 Uberflip CTAs, we learned a few things about conversion rate optimization. In this webinar, you'll learn: - Best practices for designing your Uberflip CTAs - Tips for writing copy that converts - Where to place your CTAs in your Hub for max results

1. THE RECIPE FOR HIGH CONVERTING
UBERFLIP CTAS
Sam Brennand
Customer Success Lead at Uberflip
#uberwebinar

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Join in on
Twitter
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar )

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AN INTRO
TO UBERFLIP CTAS

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The Basics
Link CTAs Form CTAs
^

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Link CTAs
Link CTAs
 Customize design
 Link internally or externally
 Three placement options:
1. Home/Latest Content
2. Stream
3. Show Beside

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Link CTAs Show
Beside

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Form CTAs
Form CTAs
 Customize design
 Collect user information
 Integrate w/ MA Tools
 Four placement options:
1. Home/Latest Content
2. Stream
3. Show Beside
4. Overlay (Block)

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Form CTAs
Overlay
(Blocking)

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HOW DO YOU CREATE
AWESOME CTAs?

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1,600+ customers (and growing!)
4,000 Total CTAs
1,100+ Form CTAs
2,900+ Link CTAs
…connected with MailChimp, HubSpot,
Marketo, Eloqua, Pardot, Act-On

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THE HARD TRUTH?
THERE’S NO SILVER BULLET
…but there is a process

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 Create the right content
 Promote the heck out of it!
 Design awesome Hub CTAs to
capitalize on the exposure and
convert visitors into leads
The Process

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The Right Content
94.7% The % of top Uberflippers whose
white papers are their best
performing type of content

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Webinars, Videos, Blogs and Case Studies
(According to CMI & MP’s B2B Content Marketing Trends & Benchmarks Report)
Most Effective Content Types

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Promoting Your Content
 No traffic, no leads
 Wrong traffic, wrong leads
 Find your channels
 Use a variety of paid and
organic targeting methods

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Creating Killer CTAs
Design Copy Place

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Creating Killer CTAs
Design Copy Place

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4.2
5.6
40%*
57%
Average number of fields displayed
on a top performing Form CTA
Number of top performing Form CTAs
using Progressive Profiling
Average number of fields in total on a
top performing Form CTA
Top performing CTAs that primarily
use the color blue*
Form Fields

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15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
2 3 4 5 6 7 8 9
Scary!
# of fields
Conversion
Rate

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What About Color?

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Test, Test, Test
Version A Version B

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 Use less fields!
 Use Progressive Profiling
 Be careful with Initial Delays
and Allowing Dismissal – both
hurt conversion rates
 A/B Test colors, # of fields

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Creating Killer CTAs
Design Copy Place

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52.6
8
40.7
7.2
Average number of characters in body
copy of top performing Link CTA
Average number of characters in body
copy of top performing Form CTA
Average number of words in body copy
of top performing Link CTA
Average number of words in body
copy of top performing Form CTA
Body Copy

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5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
0 2 4 6 8 10 12 14 16 18
Scary!
Words
Conversion
Rate

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“Submit
“Read Now”
“Get Access”
“Get It”
“Get ‘Content’”
Form CTAs Link CTAs
“Learn More”
“Click Here”
“Download”
“Sign Up”
“Register”
Button Labels
Top 5 Top 5

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 Keep it short (longer copy
decreases conversion rates)
 Use short, direct words for the
button portion of the CTA
 Context matters
2. Copy

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Creating Killer CTAs
Design Copy Place

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1-2%

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30%!

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5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
0 1 2 3 4 5 6 7 8 9 10
Scary…good!
Context Score
Conversion
Rate

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63%% of top performing CTAs have under 3
total Stream placements
}
 Context
 Context
 Context

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14.9%in the eBook Stream
34.5%in the Content Marketing Stream

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 Context is everything!
 Maximize your Form and Link
CTA placements very carefully
 Overlay (Blocking) Form CTAs
convert the best
 CTA Variations
3. Placement

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How to Maximize CTA Conversion Rates: Tips From Real Uberflippers (read blog)
How to Gate Your Premium Content and Generate Leads (read eBook)
Words and Phrases That (Almost) Always Convert (view infographic)
More Kick-Ass Resources
START CREATING SOME KILLER
UBERFLIP LINK + FORM CTAs!

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THANK YOU!
Got Questions?
Fire away.
#uberwebinar