LinkedIn 101 Guide
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UW-Extension Broadband & E-Commerce Education Center e-commerce workshops July 13-14, Viroqua and Prairie du Chien. Sponsored by PSCW, hosted by UW-Extension and Vernon Communications Cooperative. Wisconsin
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LinkedIn 101 Guide
- 1. LinkedIN 101 J.smith@uwex.edu | 608-890-4255 | http://www.linkedin.com/in/jenovate | Twitter @WI_Broadband Broadband & E-Commerce Education Center, UW-Extension Connecting Wisconsin communities & businesses to tech resources, education. http://broadband.uwex.edu http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14- workshop-materials/
- 2. Currently the third most popular social network in terms of unique monthly visitors -- right behind Facebook and Twitter. 1 out of every 3 professionals on the planet is on LinkedIn. 100 million unique visitors /month Q3’ 2015. Two new members per second. https://www.linkedin.com/pulse/7-ways-improve-your-linkedin-profile-2016-david-petherick https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/linkedin-soph-guide-refresh-20151218.pdf
- 3. 5 things to do (to start using LinkedIn well): What’s your goal? Complete your profile … start with 1. Have a (good) photo 2. Headline: elevator pitch 3. Summary: expand headline—what motivates you? What are the results? How can you show this beyond text? = >40 words (search results) 4. Contact information and custom URL 5. Check your profile settings http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
- 4. Before you begin step 1… http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
- 5. Step 1: Complete your Profile (let’s start with your photo, header, summary) “HOME” screen “Profile” screen Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. What makes your profile complete? •Your industry and location •An up-to-date current position (with a description) •Two past positions •Your education •Your skills (minimum of 3) •A profile photo •At least 50 connections http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
- 8. Intermission… 1b: Banner header and checking your changes http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
- 9. Intermission 1b: Banner header (example) http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
- 10. Step 1c: Summary https://www.themuse.com/advice/5-templates-thatll-make-writing-the-perfect-linkedin- summary-a-breeze Mission-based Personality Short & Sweet Blended Accomplishments http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
- 11. Step 1c….: Summary (spice it up!) http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
- 12. Step 2: Contact information and Custom URL Create your custom profile: https://www.linkedin.com/help/linkedin/answer/87?lang=en https://www.linkedin.com/in/a2a89614 https://www.linkedin.com/in/JohnHerman http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
- 13. Step 4: Check your profile settings http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop- materials/
- 14. Build Your Network Thoughtfully (Goals)
- 16. Jennifer Smith j.smith@uwex.edu | 608-890-4255 | Twitter @WI_Broadband | LinkedIn/in/jenovate Broadband & E-Commerce Education Center, UW-Extension Connecting Wisconsin communities to tech resources and education. http://broadband.uwex.edu http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14- workshop-materials/ Please help us make these workshops the best they can be by taking a quick survey on this course: http://bit.ly/ecomm16
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- Step 3: know the difference between endorsements and recommendations Be judicious with their use (both giving and receiving) How to request/ best practices in requesting recommendations: Recommendations must come from users on LinkedIN, within LinkedIn Drag and drop sections to reorder Send with specifics and a “how to” blurb
- Finally, a few tips on thoughtfully building out your network. Best practice suggestion--keep to those with whom you’ve had or plan to have actual contact. Treat it like a networking function. As in personal networking, use your connections as a bridge to connections you want to make Use the built in tools through the “my network” tab to review potential network connections from various past experiences—alumni, work, groups Utilize the “degrees of connection” on your home page— Utilize company pages and the associated employee and group pages
- Little known trick? You can also use your interest area to generate hyperlinks to others with the same interests. This is particularly helpful for boards (recruiting, researching), fundraising or event invitations, groups Example here, boxing (board, event invites)
- LinkedIn CRM function
- Tag your connections for easier sorting and use
- Using groups for various purposes: Establishing thought leadership Industry trends Networking Partnerships …sales?
- Goals—monitor updates status, this is an opportunity to see who’s interested, approachable, the interest in a particular topic
- Drilling into that just a bit deeper, you can see who, specifically, is interested in your update and this allows you a follow up opportunity if that makes sense/is desired
- I like to track profile views and update views to give me an overview of how my updates and etc on LinkedIn are working toward my goal of networking, but metrics become more important when you are going to use LinkedIn for things like establishing “thought leadership”, tracking interest in your products or services or publications, or making this a part of your sales pipeline, for example. Suffice to say LinkediN does have built in metrics for the free version which will cover many needs; the paid version offers more, but don’t go with the paid version until you’ve established a baseline free profile at a minimum and researched whether the costs of paid offset your goal.