Žanis Lipke Memorial in Riga, Latvia, have recently changed their classic audioguides to adopt a new world trend, iBeacons. During a one-hour workshop, Kaspars Auzarejs-Auzers from Accenture Latvia, a long-standing partner of the Memorial, will cover all the major technical and managerial steps to make it happen as well as the lessons learned from failures!

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IBEACONS: A FIRST STEP TO
CONNECT PHYSICAL &
DIGITAL EXPOSITIONS
Žanis Lipke memorial
Latvia, Riga

2. best
hidden
museum in
Latvia
winners
of the European
Museum of the
Year Award 2014

4. 60
Lives
Žanis Lipke saved
1941.-1944.

5. 16
exhibitions

6. OBJECTIVE
Replace classic audio guide with rich
media on iOS & Android.
Allow users to bring their devices

7. TECH

8. http://st.gdefon.com/wallpapers_original/536638_sudno_mayaki_gavan_7560x4888_www.Gde-Fon.com.jpg

9. iBeacon ID
ProximityUUID: a unique UUID to distinguish your beacons from those others are using.
Major: used to group related sets of beacons
Minor: used to identify a beacon within a group
ProximityUUID + Major + Minor
B9407F30-F5F8-466E-AFF9-25556B57FE6D
11532
17658

10. iBeacon’s
http://www.fosbury.co/beacon-comparison

11. ESTIMOTE iBeacon’s
http://blog.shinetech.com/2014/02/17/the-beacon-experiments-low-energy-bluetooth-devices-in-action/

12. SOLUTION
Open App
5MB
Download
LNG, 26MB
iBeacons
ON
Audio
Stream
Near
exhibition
All
exhibitions

13. iOS
STATISTICS
Android
748
Downloads
55
Peek
53s
On exhibition
86
Downloads
10
Peek
19s
On exhibition

14. TIPS TO SUCCESS
• App promotion at first. Educate Your staff.
• Free WiFi and infrastructure for simultaneous users
• iBeacons placement
• Headphones for those who don’t have them
• Flexible content editing and synchronization
• Light weight App for iOS & Android. Check WinPhone

15. AND FAILS

16. LACK OF UX
• Field analysis, auto tracking
• User testing
• Statistic analytics
• iBeacon support (Android 4.3)

17. NO WIFI NO PARTY

18. iBeacon’s ARE DIFFERENT
http://blog.shinetech.com/2014/02/17/the-beacon-experiments-low-energy-bluetooth-devices-in-action/

19. PLACEMENT IS CRITICAL
Placement Samsung Nexus HTC
Chest level, < 1m 70 46 96
Chest level, 2m 98 81 100
Chest level, 4m 93 85 93
Under table, 2m 97 79 97
Near Power Plug 95 89 RIP
Behind tempered glass RIP RIP RIP

20. 1,2m

21. BATTERY LIFE

22. SECIURITY
ProximityUUID + Major + Minor
B9407F30-F5F8-466E-AFF9-25556B57FE6D
11532
17658

23. THIEF

24. HANDS ON & QA

25. Kaspars Auzarejs-Auzers
Accenture Latvia
Riga Delivery Center
Tel: +371 28334949
Email: k.auzarejs-auzers@accenture.com
Riga
HANDS ON & QA