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#INBOUND13
Simple, Sane & Successful
Inbound Marketing
AARON ROSS
Author “Predictable Revenue”
@motoceo
www.linkedin.com/in/aaronross
Slides: PredictableRevenue.com/inbound
1 Clear The Clutter
2 Learn Via Live Events
3 Focus On Partnering
4 Pick A Niche, Get Rich
3 Focus On Partnering
4 Pick A Niche, Get Rich
5 3 Simple Messaging Tricks
6 How To Be Different
7 Two Favorite Revenue Tips
8 Accelerating Inbound With
Outbound
8 Ideas You Can Try Right Away
#1 Bestseller
25 Hour Week
$0 Marketing
1 Build it and they will come (and buy)
2 More is better
3 Inbound leads are “free”
4 It’ll take “a few months”
Common Hidden Beliefs of “Inbound”
Clear The Clutter
1
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
Pick Thing
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
2 Learn With Live Events
1. Clarify your messaging & buyer personas
2. Create reusable content
3. Build your audience
4. Generate leads & revenue
5. Connect with real live humans (oh my!)
Why Live Events Are Awesome
#INBOUND2013
1. PICK A DATE
2. Exhibit PDA
3. Change as needed
4. Don’t chicken out
5. Learning > Results (esp. “Ideal Customers”)
Power Tips
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
Pick A
Date!
3 Focus On Partnering
Hubspot + Predictable Revenue
1. Hard to build an audience from scratch
2. They bring a pre-made audience & brand
3. You help them by helping their audience
4. Start with who you already know or follow
Easier & Simpler With Partners
Partners
• Push You
• Give You Courage
• Make It Fun
4 Pick A Niche, Get Rich
Afraid To Focus
On A Niche?
• “Boring”
• “Too small”
• “Not sexy”
• “Limiting”
Feel Like You’re Just
Banging Around?
Who’s been your
ideal customer?
What are you the
BEST in the world
at?
Get SPECIFIC
_______ provides professional consulting services to
develop and support online business solutions. From
startup to Fortune 500 companies, _________ assists
clients to maximize their return on investment in the
Cloud by providing implementation, development, and
value-added software solutions.
Speaking to Everyone = No One Listens
5 Messaging
We provide a
leading, next generation
scalable, social platform
for crowdfunded
glazed-eye jargonation
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
• Create with a passion for customer success
• Need nothing
• Truth is the best form of marketing
• Best “ideas” are independent of your “stuff”
Sell Ideas, Not Stuff
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
1. “How do you help customers / people?”
2. “So what?”
3. “What’s so great about that?” (WISGAT)
If ideal clients don’t get it easily…change it
Awesomely Simple Messaging Tricks
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
6 How To Be Different
• Being different =>
Fear of criticism =>
Conformity =>
Average Life & $$$
Who The Heck Are YOU?
Listen To
Your Weird &
Unpopular
“Whispers”
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
7 Two Favorite Revenue Tips
• Make ONE person responsible for
executing and understanding lead follow
up
1) Don’t Send Leads Straight To Salespeople
"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)
• Raise your prices by 10x?!
• Work backwards – what kinds of “Ideal
Customer” would pay that much, and
why?
2) Design A High-Priced Offering
8 Accelerate Inbound w/Outbound
Prospecting exposes you to cold
reality & forces you to focus
Want A Closer Look & Details?
#INBOUND2013
www.PredictableRevenue.c
om
/inbound
QUESTIONS
?
@motoceo
www.LinkedIn.com/in/aaronross
aaron@PredictableRevenue.com
Contact Me

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"Simple, Sane & Successful Inbound Marketing" (Hubspot Inbound Conference)

Notes de l'éditeur

  1. So you don’t have to worry about missing slide text or getting it all down
  2. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  3. But perhaps not the ones you wantMore expensive and time-consuming than you realizeCan take a short time or a long time
  4. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  5. Sad & frustrated
  6. Sad & frustrated
  7. Under intense scrutiny?
  8. (“Public Display of Action”)
  9. Wedding picture
  10. Wedding picture
  11. Throw a rock cheat sheet
  12. You help them look goodBring value to their audience – Education, Emotion (entertainment experiences)
  13. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  14. Shopping mall story If you were king
  15. Shopping mall story
  16. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  17. Ideas are important & useful to customers independent of your productBenefirstvs features vs ideasAvoid manipulation, desperation
  18. Blog article: www.predictablerevenue.com/blog/a-sell-ideas-not-stuff-matrix
  19. Under intense scrutiny?
  20. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  21. Listen To The WhispersEmbrace your quirky, artsy, fartsy, lame, stupid & impractical ideasLeads to being different, emotional, uniqueThese are good things in both life and sales!www.uniquegenius.com
  22. Under intense scrutiny?
  23. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  24. \
  25. Under intense scrutiny?
  26. Throw a rock cheat sheetSell Ideas Not Stuff MatrixUnique Genius videosTriple Guide10x