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Confidential and Proprietary Search to Sale – Marketing in a 2.0 World Web Content 2008 - Chicago
[object Object],[object Object],[object Object],[object Object]
Clickability joins Salesforce.com, RightNow, WebSideStory, Omniture, NetSuite and Webex on ASPnews.com’s Top 25 Providers.
 
 
Traditional “CMS” Fully Integrated Web Content Management and Optimization Suite Create Manage Publish Deliver Interact Adapt Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Only Software-as-a-Service Web Content Management Solution
[object Object],[object Object],Brand level integration  redirect, sub-domains Template level integration Embedding HTML, RSS, and XML from outside sources  Platform level integration API & SDK simpler more complex Leveraging the Power of Web Services
World of Marketing
Marketing Perceptions ,[object Object],[object Object],[object Object]
2.0 Marketing Realities ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The Clickability Platform enables amcor.com to be a world class marketing tool for our global business”
Feedloader Feedloader Digital TV MP3 Players  Kiosks E Books  PDA’s Cell Phones  Computers Car Infotainment Systems Translation Services “ content” “ contenido” “ contenu” “ Inhalt” “ conteúdo” “ содержание” “ Innhold” “ 內容”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise Success
 
Product Marketing Event Producers User Generated Content Community
Enabling Non-Technical Users to Publish Dynamic Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],Time Missed Opportunities Missed Opportunities Missed Opportunities Web Technology Evolution Trajectory Traditional Software Development Model SaaS Development Model
Single Integrated Platform for Web Publishing and Engagement Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Internal Corporate  Content Assets External Channels Content Aggregators User-Generated Content Social Media / Syndication corporate.com Corporate Podcasts Corporate Video Corporate Blogs
Confidential and Proprietary Thank You [email_address]

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