Social media and internet recruiting are hot topics for HR professionals in our increasingly connected personal and business lives. Maintaining a professional image involves making sure you and your business have a presence on an evolving set of platforms. This workshop-style presentation will teach how to use internet resources to gain credibility and recognition in a variety of markets with easy-to-implement tactics for creating streams of talented employment referrals in any niche. Join us for an enlightening and interactive presentation about navigating the internet for business to learn: 1. What's new with social media in 2015, 2. How to make your social media profile irresistible to your target audience, and 3. How to automate social tasks so you can set it and forget it (and get back to your real job!)

1. Connecting Talent
SOCIAL MEDIA AND INTERNET RECRUITING EVOLUTIONS FOR 2015
PRESENTED BY: AMY BUTCHKO, SPHR SHRM-SCP

2. Who am I?
Certified SPHR, SHRM-SCP
Senior Recruiter with SAIC, Inc., based in McLean, VA. I specialize in cyber and cloud technology
positions.
Recruiting and HR experience dating back to 1999.
Past President of the Fauquier Culpeper SHRM chapter.
A Gen-Xer who came of age without a digital footprint, my social media expertise has come as a
result of my experimental nature and curiosity to learn from others that requires constant care
and feeding with books, classes and seminars on the topic.

3. Objectives
1. Be literate: Learn what's new and current with social media in 2015,
2. Make your social media profile irresistible to your target audience, and
3. Automate social tasks so you can set it and forget it (and get back to your real job!)

4. Part I
BE LITERATE: LEARN WHAT'S NEW AND CURRENT WITH SOCIAL
MEDIA IN 2015

5. Social Media: Job Seeker Perspective

6. Jobseeker social habits
http://www.jobvite.com

7. Keep an eye on the up and comers…
http://www.businessinsider.com/snapchat-threat-to-google-facebook-tv-2015-2
24.79 million people watched a
video broadcast on their
phones depicting the sights
and sounds of New York's
"Snowpocalypse“ on the
evening of Jan. 26, 2015, and
over the next 24 hours.
Via Snapchat!

8. 47% of Millennials use mobile
for job search activity…
http://www.jobvite.com

9. …while other
generations fall
behind with
technology.
http://www.jobvite.com

10. Social Media: How are we doing in HR?
Jobvite recently conducted a study of more than 1,800
recruiting and HR professionals, which found that 93% of
recruiters use or plan to use social media as a means of
boosting their recruiting efforts, however 82% report that
their social recruiting skills are proficient or less.
http://www.jobvite.com

11. Where does HR look for talent?
http://www.sourcecon.com/news/2015/03/09/infographic-how-recruiters-and-job-seekers-use-social-media-by-sioffy/

12. Who is responsible for social media?
Survey says?!
http://theundercoverrecruiter.com/employers-social-media-talent-attraction/

13. Another perspective….(whew!)
http://www.executiveboard.com

14. Social: Why it matters
http://www.sourcecon.com/news/2015/03/09/infographic-how-recruiters-and-job-seekers-use-social-media-by-sioffy/

15. Social Media: Post-match/Pre-hire
Because social media is evolving, there are not any clear cut boundaries yet, but common sense
can help navigating the hiring process once a potential match is made.
Here’s a link to a great primer for applicant screening recently published by SHRM:
http://www.shrm.org/legalissues/federalresources/pages/social-media-segal.aspx
The short of it? Be consistent and watch out for pitfalls where HR could create a claim
(eg. not making a hire because someone was doing something “crazy” online).

16. Part II
DO YOUR PART: MAKE YOUR SOCIAL MEDIA PROFILE IRRESISTIBLE
TO YOUR TARGET AUDIENCE

17. Make search
engines fall in
love with you
Use the right keywords, which are the
search terms, position descriptors, and
job functions that describe you and
what you seek.
Keywords are what Google, Bing, etc,
use to help us find stuff and get found
on the internet.

18. Better Language=Better Results

19. Make your
profile search-
worthy
.

20. How search
engines
“see” me…
http://www.wordle.net/create

21. What happens
when your
profile “speaks”
to others?
Relevant job opportunities fall into your lap,
Relevant connections find you first, and
Your network grows with people you can help
and who can help you.

22. Part III
AUTOMATE SOCIAL TASKS SO YOU CAN SET IT AND FORGET IT
(AND GET BACK TO YOUR REAL JOB!)

23. Automatic Social Hacks
Content Curation (vs. Creation)
Find Stuff to Post Automatically: Google Alerts, Feedly
“Hire” the Internet to Work for You: IFTTT
Never Forget to Update Anything Ever: Buffer/Hootsuite

24. Content curation is the process of sorting through content
on the web and presenting it in a meaningful and organized
way around a specific theme.
Content Curation: The Ultimate Hack
http://www.bethkanter.org/content-curation-101/

25. It’s ok to be a REsource not a Source

26. On average, your posts should be:
70% helpful, but non-promotional posts
20% promotional posts about open positions
10% fun posts that show the passions of your people.
PS…I totally break this rule constantly.
http://theundercoverrecruiter.com/social-recruiting-starter-kit/

27. Tools to Find Relevant Content
GOOGLE ALERTS FEEDLY

28. Put the Internet to work…IFTTT

29. Automate Your Content

30. Questions?

31. Sources/Resources
http://theundercoverrecruiter.com/employers-social-media-talent-attraction/
http://www.jobvite.com
http://theundercoverrecruiter.com/social-recruiting-starter-kit/
http://theundercoverrecruiter.com/write-professional-bio-social-media/
http://www.sourcecon.com/news/2015/03/09/infographic-how-recruiters-and-job-seekers-use-social-media-by-sioffy/
http://www.bethkanter.org/content-curation-101/
http://www.businessinsider.com/snapchat-threat-to-google-facebook-tv-2015-2
http://www.shrm.org/legalissues/federalresources/pages/social-media-segal.aspx
http://www.sourcecon.com/news/2015/03/11/the-ultimate-guide-to-sourcing-and-recruiting-on-facebook-in-2015/
http://recruitingwebinars.com/recruiters-guide-to-inbound-marketing/

32. Thank you!
Connect with me:
www.amybutchko.com
703.828.7651
LinkedIN: www.linkedin.com/in/amybutchko/
@amybutchko (Twitter) : https://twitter.com/AmyButchko