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MetaGame Design!
    Reward Systems that Drive Engagement!




Amy Jo Kim                     CEO, Shufflebrian!
What is a Metagame?
Using out-of-game info or resources !
    to affect in-game decisions!




                            Gaming definition!
Layering an rewards system
  onto an existing activity
Metagames are Everywhere
Collecting!
Complete Collections  Gain Status, Access, $$!
Behavior Chart!
Collect Stickers  Earn Privilege or Prize!
Karate!
Develop Skill  Earn Rank, Prestige, Powers
Scouting!
Complete Tasks  Earn Badges, Rank, Prestige, Powers
Frequent Flyer Programs!
Spend Money  Earn Points  Redeem for Flights
Arcade!
Spend Money  Earn Points  Redeem for Items
Text RPG!
Complete Missions  Earn Points  Redeem for Items
Contest/Raffle
Take Action  MAYBE Win Item
Contest/Raffle
Take Action  Maybe Win Item
Tournament!
Play Sport  Enter Tournaments  Earn Ranking/Trophies!




                        Leagues & Teams are part of this!
Tournament!
Play Sport  Enter Tournaments  Earn Ranking/Trophies!
So how do you design a Metagame?
Metagame Design Framework

                     Viral
                   Outreach



          Feedback &
           Rewards




 Points
Metagame Engagement Loop

                                Post updates,
                                  give gifts,
                                 send taunts




                Get feedback,
                earn rewards




Take actions,
 earn points
Step 1: Assign points to actions

                          Viral
                        Outreach


           Feedback &
            Rewards

Points
    Act
    React
    Customize
    Create
    Earn
    Spend
Which ACTIONS earn points?
Which REACTIONS earn points?
3 Types of points
1)  Experience Points (XP)
 - earned directly via players’ actions
 - track & reward socially/economically useful player actions



2)  Skill Points (Score, Rank)
 - earned via interacting with the system
 - based on mastery of the activity or game


3)  Influence Points (Rating, Reputation)
 - earned via the actions of other players
 - proxy for quality/reputation/influence
 - track & reward socially valuable contributions & actions
Is your points system tracking
  skill, experience, or both?
Is your points system assigning
  ratings to people or objects?
Can you Spend your points?
Step 2: Add Feedback & Rewards

                          Viral
                        Outreach


         Feedback &
          Rewards

                  Levels
Points
                  Leaderboards
                  Roles
                  Reputation
                  Missions
                  Challenges
                  Achievements
                  Collections
Levels are shorthand for
participation and achievement
Leaderboards identify, motivate and
 reward your most devoted players
Social Leaderboards drive competition
         and enable missions
Leaderboards can cause problems -
don’t be afraid to remove/hide/change
Missions tell players what to do next!
Mission-driven engagement loop

                                      Post updates,
                                        give gifts,
                                       send taunts
          Accept
          Mission


                      Get feedback,
                      earn rewards
Update
Mission
 List




      Take actions,
       earn points
Reputation and Ratings track quality/skill 

        + motivate contributions!
Achievements provide short-term goals 

       + sense of progression!
Motivate newbies with easy-to-earn rewards!
Motivate power-users with scarce resources!
Motivate contributors with a rating system!
Step 3: Grow through Viral Outreach

                        Viral
                      Outreach

                             Updates
                             Gifts
         Feedback &          Sharing
          Rewards            Invites


Points
What are the ‘social moments’ in your game?
Competition
Bragging, Taunting, Challenging
Cooperation
Sharing, Helping, Gifting
Self-Expression
Check out my character/outfit/farm/page
Case Study: Farmville
XP + coins earned by completing tasks
Customize your character
purchase seeds
Plant & Harvest Crops
Help Neighbors
Design & Develop Your Farm
Buy exclusive items with $$$
Tutorial introduces pts, levels, rewards
Earn coins, level up, buy more stuff
Leaderboards facilitate social interactions
Achievements come early & often
Achievements displayed as collections
Achievements displayed as collections
Help your neighbors, then brag about it
Many opportunities for self-expression
Gifting pulls people into the game
Case Study: Stack Overflow
Technical Q&A site w/crowd-sourced moderation
Ask/answer good questions to build Reputation!
Leaderboards for Reputation score!
Earn badges by performing basic site tasks!
Question: why no viral outreach?!
5 Tips for Designing a Compelling Metagame!

1.  Create a coherent experience that unfolds over time
5 Tips for Designing a Compelling Metagame!

1.  Create a coherent experience that unfolds over time

2.  Define a points system (XP, social pts, redeemable pts)
    that supports your purpose and audience
5 Tips for Designing a Compelling Metagame!

1.  Create a coherent experience that unfolds over time

2.  Define a points system (XP, social pts, redeemable pts)
    that supports your purpose and audience

3.  Introduce feedback and rewards that motivate newbies,
    enthusiasts, and contributors
5 Tips for Designing a Compelling Metagame!

1.  Create a coherent experience that unfolds over time

2.  Define a points system (XP, social pts, redeemable pts)
    that supports your purpose and audience

3.  Introduce feedback and rewards that motivate newbies,
    regulars, enthusiasts, and leaders

4.  Design rewards that players will be eager to share
5 Tips for Designing a Compelling Metagame!

1.  Create a coherent experience that unfolds over time

2.  Define a points system (XP, social pts, redeemable pts)
    that supports your purpose and audience

3.  Introduce feedback and rewards that motivate newbies,
    regulars, enthusiasts, and leaders

4.  Design rewards that players will be eager to share

5.  Use “game pacing” to grant rewards over time
Thank you! !




amyjokim@gmail.com

       Amyjokim
 Twitter, Facebook, Slideshare

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