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..............................................   presents   ..............................................




              Solving Android
            Multiple Personality
                                          No Drugs Required


      @APPERIAN                        #AndroidSolved                    @JSchwendt
Joe Schwendt
 Lead Solutions Architect
 jschwendt@apperian.com




 “Apps are simple,
Great apps are art.”
Hardware Diversity
                             Android OS Versions
                          Screen Resolutions
                     Openness vs Security
                            MDM vs MAM
                     Phone or Tablet?
               Manufacturer Skins
            Carrier Craziness
      Device Support Lifecycle
Application Support Lifecycle
Soft vs Hard Buttons     Keyboard       Stylus
 @APPERIAN
#AndroidSolved

@JSchwendt
  Hardware Diversity




                       Connectivity      Sensors         Connectors

                                It’s only going to get worse
Usage share of the different versions, by February 1, 2012


                                                                                                   Cupcake 1.5
 @APPERIAN
#AndroidSolved
                                                                          2.3                        Donut 1.6
@JSchwendt                                                                                       Eclair 2.0-2.1
                        2.2
                                                                                                     Froyo 2.2
                                     2.0-2.1 1.x 3.x
                                                                                              Gingerbread 2.3
  Android OS Versions




                                                     4.x
                                                                                               Honeycomb 3.x
                                                                                      Ice Cream Sandwich 4.x

                              Controlled by Manufacturer & Carrier

                               Lowest Common Denominator wins
Other
                                          320x240
 @APPERIAN
                                       480x854
#AndroidSolved                       960x540
@JSchwendt
                                                             800x480
                                    480x320
                                                                              4.3”
                                                                 Other
  Screen Resolutions



                                                                              4”
                       Resolution                                      3.7”

                                    Other
                          1280x800 (10.1”)             Physical Size
                                       1024x600 (7”)




                              Plastic Man to the rescue!
Apps run in Own Sandbox
 @APPERIAN
#AndroidSolved

@JSchwendt




                         Users prompted to extend App Reach
  Openness vs Security




                                   Users are trained to click OK


                             Security Software is a necessary evil
@APPERIAN
#AndroidSolved

@JSchwendt




                        BYOD=MAM
                      Focus on Apps
  MDM vs MAM




                 User Experience Matters
                 More than Just Installs...
                 Apps make devices Useful
@APPERIAN
#AndroidSolved

@JSchwendt
                       3”-4.5” Phone
                     4.6”-6.9” ??????
                       7”-11” Tablet
                         >11” Laptop
  Phone or Tablet?




                                                  Seriously?
                          Your Guess is as good as Mine
@APPERIAN
#AndroidSolved

@JSchwendt
  Manufacturer Skins




                       Motorola   Samsung Touchwiz HTC Sense UI
                       Motoblur

                                  Users are confused
Pre-Installed apps
 @APPERIAN
#AndroidSolved
                          Locked Out Hardware/OS Features
@JSchwendt                     Model Number Soup
                                     Carrier IQ !!!
  Carrier Craziness




                      Just give us vanilla, we’ll add our own toppings
Be Clear about what’s supported
 @APPERIAN
#AndroidSolved
                              Start small and expand slowly
@JSchwendt
  Device Support Lifecycle


                               End Of               Survey
                              Support             Ecosystem

                             Test, Vet,           Confirm
                               Train           Supportability

                                     Choose Carefully
Google Play (Android Market), 3rd party or internal
 @APPERIAN
#AndroidSolved                           Develop, Customize or Off The Shelf
@JSchwendt

                                                phone, Tablet or both
   Application Support Lifecycle



                                                     OS Versions
                                                    time to market
                                               Employ Rapid Iterations
                                        Actively market and solicit feedback

                                   Choose like you were headed to a deserted island
Hardware Diversity
                             Android OS Versions
                          Screen Resolutions
                     Openness vs Security
                            MDM vs MAM
                     Phone or Tablet?
               Manufacturer Skins
            Carrier Craziness
      Device Support Lifecycle
Application Support Lifecycle
What’s your next App?


@APPERIAN   #AndroidSolved   @JSchwendt

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Solving Android Multiple Personality Disorder | No Drugs Required

  • 1. .............................................. presents .............................................. Solving Android Multiple Personality No Drugs Required @APPERIAN #AndroidSolved @JSchwendt
  • 2. Joe Schwendt Lead Solutions Architect jschwendt@apperian.com “Apps are simple, Great apps are art.”
  • 3. Hardware Diversity Android OS Versions Screen Resolutions Openness vs Security MDM vs MAM Phone or Tablet? Manufacturer Skins Carrier Craziness Device Support Lifecycle Application Support Lifecycle
  • 4. Soft vs Hard Buttons Keyboard Stylus @APPERIAN #AndroidSolved @JSchwendt Hardware Diversity Connectivity Sensors Connectors It’s only going to get worse
  • 5. Usage share of the different versions, by February 1, 2012 Cupcake 1.5 @APPERIAN #AndroidSolved 2.3 Donut 1.6 @JSchwendt Eclair 2.0-2.1 2.2 Froyo 2.2 2.0-2.1 1.x 3.x Gingerbread 2.3 Android OS Versions 4.x Honeycomb 3.x Ice Cream Sandwich 4.x Controlled by Manufacturer & Carrier Lowest Common Denominator wins
  • 6. Other 320x240 @APPERIAN 480x854 #AndroidSolved 960x540 @JSchwendt 800x480 480x320 4.3” Other Screen Resolutions 4” Resolution 3.7” Other 1280x800 (10.1”) Physical Size 1024x600 (7”) Plastic Man to the rescue!
  • 7. Apps run in Own Sandbox @APPERIAN #AndroidSolved @JSchwendt Users prompted to extend App Reach Openness vs Security Users are trained to click OK Security Software is a necessary evil
  • 8. @APPERIAN #AndroidSolved @JSchwendt BYOD=MAM Focus on Apps MDM vs MAM User Experience Matters More than Just Installs... Apps make devices Useful
  • 9. @APPERIAN #AndroidSolved @JSchwendt 3”-4.5” Phone 4.6”-6.9” ?????? 7”-11” Tablet >11” Laptop Phone or Tablet? Seriously? Your Guess is as good as Mine
  • 10. @APPERIAN #AndroidSolved @JSchwendt Manufacturer Skins Motorola Samsung Touchwiz HTC Sense UI Motoblur Users are confused
  • 11. Pre-Installed apps @APPERIAN #AndroidSolved Locked Out Hardware/OS Features @JSchwendt Model Number Soup Carrier IQ !!! Carrier Craziness Just give us vanilla, we’ll add our own toppings
  • 12. Be Clear about what’s supported @APPERIAN #AndroidSolved Start small and expand slowly @JSchwendt Device Support Lifecycle End Of Survey Support Ecosystem Test, Vet, Confirm Train Supportability Choose Carefully
  • 13. Google Play (Android Market), 3rd party or internal @APPERIAN #AndroidSolved Develop, Customize or Off The Shelf @JSchwendt phone, Tablet or both Application Support Lifecycle OS Versions time to market Employ Rapid Iterations Actively market and solicit feedback Choose like you were headed to a deserted island
  • 14. Hardware Diversity Android OS Versions Screen Resolutions Openness vs Security MDM vs MAM Phone or Tablet? Manufacturer Skins Carrier Craziness Device Support Lifecycle Application Support Lifecycle
  • 15. What’s your next App? @APPERIAN #AndroidSolved @JSchwendt