Building your brand through social in china next digital(asia pacific digital) ash mc_vey
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Ash McVey - Asia Pacific Digital Ashley is the director of Marketing & Strategy at Next Digital– a company of Asia Pacific Digital. With over a decade of digital marketing experience, Ashley has worked with businesses across the Asia-Pacific region, helping them grow their digital presence within China.
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Building your brand through social in china next digital(asia pacific digital) ash mc_vey
- 1. Building Your Brand in China Through Social Media Ashley McVey Head of Strategy Next Digital
- 6. In 2013, social media users have grown by Source: China Internet Network Information Centre (CNNIC)
- 7. Source: China Internet Network Information Centre (CNNIC)
- 10. Source: China Internet Network Information Centre (CNNIC)
- 11. China’s Social Consumer China’s Social Consumer
- 15. Over half of users have clicked to a product after seeing it on Weibo
- 21. Platforms
- 24. Allow full range of social activities including photo sharing, games, and profile personalisation. Mass Market China’s Facebook Highest Active User % Area Focused Largest User base University Students Higher penetration in Tier 1 cities Gigs, News, Events Lowest Engagement Low Active User % Event Guide
- 36. Thank you Ashley McVey Head of Strategy Next Digital amcvey@nextdigital.com
- 37. Case Studies
Notes de l'éditeur
- 1 in 5 people in the world are chinese.
- And 44% of them are connected to the internet
- 22.35 hours is the average in australia
- There are over 230,000 brands using sinaweibo.There are over 1000 brands using Tencents new Wechat
- Remove number of posts
- Importance here is the difference between tier one and tier two cities. Each one has a reach of its own.
- Change title to Adapt Strategy
- China found the US character tested really badly with local audiences – that they displayed undesirable characteristics in people.The result was an ad focused on team work and collaboration. Much like the advert for adidas.