A short brief history of Social Network and Social Reaction.

1. Social Network and
Online Community
By Charlie Pongsangangan
Google Analytics Individual Certified

2. Charlie Pongsangangan
- Management Information System,
Chulalongkorn University
- MBA, Chulalongkorn University
- Strategist and Social Media Planner, MAXions
- Columnist, S+M Magazine
- Translator

3. What’s Social Network?

4. social network
noun 1.
a network of friends, colleagues, and other personal
contacts: Strong social networks can encourage healthy behaviors.

5. Maslow’s
Hierarchy
of Needs

6. No one wants
to be lonely

7. Social needs such as
relationships, family,
intimacy, belonging, etc.

8. relation between people

9. relation between people online

10. social network
noun 2.
Computers .
a.an online community of people with a common interest
who use a Web site or other technologies to
communicate with each other and share information,
resources, etc.: a business-oriented social network.
b.a Web site or online service that facilitates this communication.

12. Origin of Social Network

13. www.sixdegrees.com

14. the service closed
www.sixdegrees.com

16. 2003
2005
2006
20xx ???

17. What it is Behind the Social Network?

18. Moore’s Law
In 1985, Moore said that;
“Computer chip capacity
would double
every 18 months.”
Gordon Moore

19. Moore’s Law

20. 1946 Eniac

21. 2012 iPhone

23. Technology
User Device
Content Platform

24. Faster chip set,
Smaller Size, More
Technology Powerful, etc.
User Device
Content Platform

25. Technology Portable, Mobile,
Desk Set, etc.
User Device
Content Platform

26. Technology
User Device
iOS,
Content Platform Android,
Window,
etc.

27. Technology
User Device
Location
Based, Content Platform
Photo, Text,
etc.

28. Trend, Friend,
Technology
Social, Needs,
etc.
User Device
Content Platform

29. User

30. 80/20

31. Vilfredo Pareto, 1848-1923
The Italian Economist
Who Introduced the
Concept of
Pareto Efficiency

32. Pareto’s Diagram
80/20
The Long Tail

35. Bossa Nova Punk
House Ambient
Speed Metal Garage
Celtic Progressive-Rock
Acid Jazz

36. Because of Technology
People can find their “unmet needs”

37. Punk-Rock

38. Phenomenon

40. Crisis Change in Consumer Behaviors

41. What do we do
the first thing in
the morning?

42. What do we do
when we want to
buy something?

43. Are You Connect to the Internet?

44. Survey reveals the evolving nature
of Australians’ social media usage
- 51.6% access social media at work
- 41.9% while watching TV
- 34% on holiday
- 33.8% in bed
- 23.3% during meals
- 14.8% while shopping
- 21.5% in the bathroom
- 3.2% in a place of worship
- 2.8% (64% of them men) ‘during intimate
moments’!

45. Facebook Population

46. Facebook Population
812,119,620
Almost 3 Times bigger than USA

47. Thailand
Population : 66,720,153
Internet users : 18,310,000
: 13,684,540
Estimate Mobile Phone : 70,000,000
Estimate Smart Phone : 30%

49. The World Is Obsessed
With Facebook
http://www.youtube.com/watch?v=xJXOavGwAW8

50. Mobile Addicted

52. Mobile is not only Mobile

53. The War
VS

54. User Oriented

55. Cloud
Content

58. Case Study
milliontreesforking

59. Brief
1. Tree Planting Online
2. Limited Time
3. 1 M. Trees

60. Obstacle
Competitors
Same Content
Same Result

61. We’re Looking for Possibility
Online > Social Network > Facebook?

62. What Facebook can do for us?

63. INVITE
COMMUNICATION
COMMUNITY
SHARE

64. Consumer Insight
Why we use Facebook?

65. Our First Assumption
Interest in Opposite Sex

66. Our Second
Assumption
Most of People
Use More Good
Looking Picture
than His/Her
Real Face

67. Facebook Display

68. Facebook Display Real Face

70. HTML 5

72. Our Goal
1 Million Trees
In 4 Months

73. From Our Strategies
1 Million Trees
In 4 Weeks

74. The Social Network

76. Main Stream Social Network
Niche Social Network

77. Main Stream
Social Network

82. Niche
Social Network

87. Case Study - Second Life

88. • It’s aggregator engine of virtual reality.
• Developed by “Linden Lab”
• Free
• No story, No mission, No Money!! You must create on your own

89. www.anshechung.com

91. Virtual Company

92. Virtual Concert

93. Virtual
University

94. Virtual Embassy

96. Case Study
IMC and Social Network

97. Timeline
30.03.07
Rumors Spread

98. Timeline
30.03.07
Rumors Spread
10.07.07 Slusho

99. Timeline
30.03.07 27.07.07
Rumors Spread MySpace Added
10.07.07 Slusho

100. Timeline
30.03.07 27.07.07 27.12.07
Rumors Spread MySpace Added Oil Rig Destroyed
10.07.07 Slusho

101. Cloverfield Oil Rig Never
Before Seen Video
http://www.youtube.com/watch?v=gCgvbg1T2Wc

102. Timeline
30.03.07 27.07.07 27.12.07
Rumors Spread MySpace Added Oil Rig Destroyed
10.07.07 Slusho 18.01.08
Movie in
Theater

103. Timeline
30.03.07 27.07.07 27.12.07 Late 07 – Mid 08
Rumors Spread MySpace Added Oil Rig Destroyed Blog Posted
10.07.07 Slusho 18.01.08
Movie in
Theater

105. - News Update
- Social Connect
- Communication
- Knowledge
- etc.

106. - News Update - Privacy
- Social Connect - Cyberbullying
- Communication - Risk
- Knowledge - No face-to-face Interaction
- etc. - etc.

109. Social Network Trend

110. Gutenberg Diagram

111. Gutenberg Diagram

112. Gutenberg Diagram

113. Eye Detector

116. Blippar - Augmented Reality
http://www.youtube.com/user/blippar1