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New Media Atlanta Presentation

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Brent Leary
Brent Leary
BusinessFormation
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Brent Leary, CRM Essentials
About Me….Before 2004 CRM implementation consultant. Salesforce.com and Microsoft CRM certified partners Customers include local small businesses like ERS, Icebox Reads Inc., Entrepreneur, Wall Street, Black Enterprise
About Me….After 2004 CRM industry analyst, advisor, strategic consultant Customers include Intuit, Microsoft, RIM, Sage Quoted in Inc., Entrepreneur, Wall Street, Black Enterprise
OK….So What Happened? First Article Blogging Podcasting Social Networking Barack 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales & Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Social” challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Social” challenges… to The Customer ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Socialnomics.net - 2009
[object Object],Socialnomics.net - 2009
[object Object],[object Object],[object Object],Paul Greenberg - 2008
The Rise of the Social Customer
 
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook.com – April 2009
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook.com – August 2009
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook.com September 2009
Years to Reach 50 millions Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Socialnomics.net - 2009
More time spent being soci al
Obama SM Timeline
McCain SM Timeline
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],He won???
What’s Driving This?
We’ve got tools
Conversation Prism – Brian Solis BrentLeary.com
We have these…
These weren’t around either…
[object Object],[object Object],[object Object],Socialnomics.net - 2009
We Have Emotions
 
 
Why Did They Do This? BrentLeary.com
Obama Campaign Stats [ from Edelman Report ]
We have opinions… And the need to share them
Opinions Create Communities…Accidentally #scrm @prem_k @ekolsky @johnmoore @mjayliebs
We have opinions… And the need to share them
We have opinions… And the need to share them
Social CRM Basics ,[object Object],… and love doing business with people they trust !”
Social CRM Challenge ,[object Object],[object Object],[object Object]
Social CRM Basics… More or Less ,[object Object],… Less talking 1.0 , selling 1.0 and marketing 1.0
 
Social CRM, Twitter & Biscuits
The Impact of 140 Characters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Humanizing the Big Box BrentLeary.com
Customers say business should be social… ,[object Object],[object Object],[object Object],2008 Cone Business in Social Media Study
[object Object],[object Object],[object Object],Enter Social CRM Automating the Conversation Process
The Three A's Of Social CRM Keys to keeping and growing good relationships ,[object Object],[object Object],[object Object]
Automating Content Creation & Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting Created Content to Use
Help People Be More Social BrentLeary.com
BrentLeary.com
CRM – Engagement by Faciliation
User Generated www.sbbuzz.biz
Community Generated www.sbbuzz.biz
Community Response
Community Conversion?
Community Generated Links
Conversation Management: CoTweet.com
Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
Analysis: The New Metric System WebAnalyticsDemystified.com 2008
Measuring Random Acts of Web Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Random Acts of Web Socialism
Number of Content Spreaders
Who’s Favoring Your Tweets?
Analyze This….
Social Media Monitoring
Engagement by Audacity
 
 
Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pyramid of Customer Loyalty
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For More Show Info: www.BusinessTechnologyRadio.com

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New Media Atlanta Presentation

Notes de l'éditeur

  1. Automation Automating routine tasks and activities frees up valuable time which can be spent strengthening business relationships Analysis Capturing “social” data along with other web-based data (conversions, transactions) to gain competitive advantages in building meaningful, long lasting relationships Audacity Automating routine stuff should allow small businesses to work on creating “sticky” web presences (websites, blogs, etc.) AND grow their presence on the web