Brandwatch Masterclass: Tricky Operators

Brandwatch Masterclass / Tricky Operators
Doh Jung doh@brandwatch.com | +1 646-657-2694
May 2014

How We Interact Today
© 2013 Brandwatch | www.brandwatch.com 2
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Time to show off

What clients usually write for queries
• Most clients, when interested in looking for "Blue Moon" writes
queries that looks like the one below
• "Blue Moon" OR Bluemoon

What Brandwatch usually writes for queries
• Professional Services Team usually write the same search this
way
(Bluemoonbrew* OR (("Blue Moon" OR Bluemoon) NEAR/35 (((thirst* OR drink* OR drank* OR sip OR sips OR sipping OR
beverage* OR booze* OR liquor* OR cocktail* OR bottle* OR beer* OR brew* OR draft* OR craft* OR bier* OR pub OR pubs
OR bar OR bars OR malt* OR barley* OR hop OR hops OR hoppy* OR ale OR ales OR paleale* OR brownale* OR
amberale* OR stout* OR lager* OR wheatbeer* OR ryebeer* OR witbier* OR pils*ner OR IPA OR "I.P.A." OR weizen OR
O?toberfest OR (O?tober NEAR/0f fest))) OR (orange OR belgian* OR Coors* OR Millercoors*))))
NOT (("View Image here" OR sale* OR deal* OR coupon* OR image* OR offer*) NEAR/10 (tinyurl OR "bit ly" OR "owl ly"))
NOT (raw:@ NEAR/2 (raw:_ NEAR/0 raw:(BLUEMOON OR Bluemoon OR BlueMoon OR bluemoon)))
NOT (CNBLUE OR "CN BLUE" OR Kpop OR "K Pop" OR (("Blue Moon" OR bluemoon) NEAR/10 (tour OR "world tour" OR
worldtour)))
NOT ("Pale moon" NEAR/10 (browser* OR webbrowser* OR firefox OR "fire fox"))
NOT ("forums.bluemoon.co.uk"~10 OR (("Blue Moon" OR Bluemoon) AND (MCFC OR "Wimbledon 94" OR Arsenal OR
"Aston Villa" OR "Cardiff City" OR Chelsea OR "Crystal Palacea" OR Everton OR Fulhamb OR "Hull City" OR Liverpool OR
"Manchester Citya" OR "Manchester United" OR "Newcastle United" OR "Norwich City" OR Southamptona OR "Stoke City"
OR Sunderland OR "Swansea City" OR "Tottenham Hotspur" OR "West Bromwich Albion" OR "West Ham United")))
NOT (site:(bluemoon*) NOT (site:(bluemoonbrew*) OR (("Blue Moon" OR Bluemoon) NEAR/5 (belgian* OR beer* OR craft*
OR brew* OR draft* OR witbier*))))

Basic
Operators

Brandwatch Operators 101
OPERATOR EXAMPLE DESCRIPTION
"" (quotes) "apple juice"
Will find mentions of the exact phrase 'apple
juice' on any webpage
The AND operator apple AND juice
Will find mentions of 'apple' and 'juice' on the
SAME webpage. Must be capitalised
The OR operator apple OR juice
Will find mentions of 'apple' or mentions of
'juice' on any webpage. Must be capitalised
The NOT operator apple NOT juice
Will find mentions of 'apple' on a page as
long as 'juice' is not mentioned on that page.
Must be capitalised
Brackets ( ) (apple AND juice) OR (apple AND sauce)
Will find mentions of 'apple' and 'juice' on the
same page or mentions of 'apple' and
'sauce' on the same page
the proximity operator ~ (tilde) "apple juice"~5
Will find mentions of the exact phrase 'apple
juice' and mentions of 'apple' and 'juice'
within 5 words of each other, e.g. 'This drink
was made with fresh apple, orange and pear
juice'
the NEAR/x operator
(apple OR orange) NEAR/5 (smartphone
OR phone)
Will find mentions of 'apple' within 5 words
of 'smartphone' or 'phone' and mentions of
'orange' within 5 words of 'smartphone' or
'phone'
the NEAR/xf operator logitech NEAR/2f keyboard
Will find mentions where 'logitech' appears
before 'keyboard' with 2 or fewer words in-
between e.g. 'logitech keyboard', 'Logitech
Bluetooth Keyboard', 'Logitech Solar
Keyboard' etc.

OPERATOR EXAMPLE DESCRIPTION
the raw: operator raw:#JustinBeiber
Will find mentions containing the hashtag
#JustinBeiber, specifically with a capital 'J'
and 'B'. Note: if the raw: operator is not
used for hashtags, relevant mentions may
not be found because the '#' character will
be ignored.
the country: operator country:uk AND "apple juice"
Will only find mentions of the exact phrase
'apple juice' that have been identified as
from the UK. Other location operators (e.g.
for cities and states) are available from the
"Locations" drop-down when creating a
Query.
the site: operator site:twitter.com AND "apple juice"
Will find mentions on a particular site, e.g.
any mention of 'apple juice' on Twitter
the url: operator url:"msn.com/news" AND "Simon Cowell"
Will find mentions on a particular part of a
site, in this example any mention of 'Simon
Cowell' on the news section of the MSN
website
the title: operator title:"apple juice"
Will find any mentions where 'apple juice'
appears in the page title
the author: operator author:justinbieber
Will find mentions across all page types with
a specific author name, e.g. tweets, blogs,
forums, by any author called justinbieber
the wildcard operator * complain*
Will find mentions with the root word
complain, e.g. 'complain', 'complaints',
'complained' etc.
the wildcard operator ? customi?e
Will find mentions where ? can be replaced
by another letter, e.g. 'customise',
'customize'

• Now there are two additional operators as well
• at_mentions:
• hashtags:

author:
What they don’t
cover in the
booklet

author: Operator
• Searches for all contents
written by a specific author
• It looks for a different field,
based on channels
• I'll be honest here, I don't
personally believe our
author: operator behavior to
be the most ideal method

Author Operators /Brandwatch Quirks
12
author: operator looks at different fields depending on the
platform
• For Twitter
• author: will search for “Twitter Handles” the username you see in the url and also following the
@ in at mentions
• For Example, if you take a look at http://twitter.com/googleglass username is googleglass but
page name says “Google Glass”
• Correct method of searching for this page is (author:googleglass AND site:Twitter)
© 2013 Brandwatch | www.brandwatch.com

Author Operators /Brandwatch Quirks
13
author: operator looks at different fields depending on the
platform
• For Facebook
• Contrary to Twitter, author: will search for either numeric page ID OR the name you see displayed on
the Page but not the id you see in the URL
• For example, if you take a look at the page http://www.facebook.com/dietpepsi
• Correct method of searching for this page is (author:”Diet Pepsi” AND site:Facebook)
• For Google+
• Similar to Facebook, it’s the page name NOT user ID that the author: operator will search for
• For example, if you want to search for the White House on Google+,
https://plus.google.com/+whitehouse, correct method of search is
• (author:”The White House” AND site:plus.google.com)
• For YouTube
• Again, similar to Facebook, it’s the name of the channel actually displayed on the Page and not
necessarily the ID you see in the URL
• For example, if you want to search for videos on Jimmy Kimmel Live channel,
http://www.youtube.com/user/JimmyKimmelLive, correct method of search is
• (author:”Jimmy Kimmel Live” AND site:Youtube)
• For most other page types,
• Best practice is to test in the query builder to make sure your search string is pulling in the results
you want
© 2013 Brandwatch | www.brandwatch.com

author:
White House
Example

Let's Visit White House's Google+ Page
• http://plus.google.com/+whitehouse

How would we search content published BY the
White House on Google Plus?
A. author:("The White House") AND site:("plus.google.com")
B. author:(+whitehouse) AND site:("plus.google.com")
C. author:("The White House") AND site:("www.whitehouse.gov")

The Answer is
A

author:
Columbia
College
Example

Columbia College
• Undergraduate division of the
Columbia University in New
York City
• Part of Ivy League
• Sucks at Football pretty bad

author: Operator on Facebook Page
• author: operator works the
same way on Facebook as it
does on Google Plus
• Based on the answers from
previous slide, how we
search for this page is
• author:"Columbia College"
AND site:Twitter

Columbia College - II
• BUT there are many other
Columbia Colleges around
the world
• Important thing here is that
this school ALSO has a
Facebook Page named
"Columbia College", the
same name for Columbia
College in NYC

Well Done Brandwatch
• And actually there is another
Columbia College based in
Calgary that also has the
Facebook page name
"Columbia College"
• author:("Columbia College")
AND site:Facebook will bring
in mentions written by all
Columbia College-s

Before You Start Firing Gunshots Us
• There is a way to differentiate
between these pages
• Each Facebook pages have
a numeric ID associated with
them (Page admin should be
able to see this and you can
also figure this out via
Facebook's Graph API
explorer)
• For example, Columbia
College in NYC's unique
Facebook numeric ID is
140689345975323
• url:140689345975323 AND
site:Facebook

author:
Differentiating
Contents
To & From

author: searches for mentions written by certain
accounts
• Some clients make the mistake of thinking that if they do
(author:dietpepsi AND site:Twitter), they are going to collet
everything about the Diet Pepsi Twitter page

author: operator vs. at_mentions: operators
on Twitter
• When you want to search
mentions TO a specific
author
• at_mentions:(Brandwatch)
AND site:(Twitter)
• When you want to search
mentions BY a specific
author
• author:(Brandwatch) AND
site:(Twitter)

site:

When you can be lazy with site:
• site:("www.twitter.com" OR
"www.facebook.com" OR
"www.yahoo.com" OR
"www.flickr.com")
• 85 Characters
• I've seen clients do this and while
this isn't incorrect, it takes up a lot
of space in the query builder that
has a character limit
• Above string is identical to the
string below which is 45
characters
• site:(Twitter OR Facebook OR
Yahoo OR Flickr)
• You can safely do this because
there are not that many other
legitimate site with those words in
their domain

raw:

raw: Doesn't do what I want it to do WHY?
• General use cases of raw are
• Anytime you are searching for
keywords that contain special
characters
• Anytime you want the case
sensitivity of the search string to be
considered
• However raw: can be
frustrating to work with
• First let's understand what
how queries work without the
raw: operator

First understanding how Brandwatch normally
sees special characters when raw: isn't turned on
• A tweet that goes
• I don't give a f!($@)(* what he says he can get lost :-P #sorrynotsorry
• How Brandwatch searches sees this without the raw:
• I don t give a f what he says he can get lost sorrynotsorry
• Special characters are treated as an empty "space" and multiple,
consecutive spaces get condensed into one

Using Proximity with raw:
• One of the reason why Brandwatch is better than most other
tools is the fact that we can use NEAR operator instead of AND
• Obviously when trying to detect presence of two groups of
equivalent keywords, having more power over how far these two
groups can be from each other is a big plus
• But using NEAR operator with raw: can be difficult

Now You Try
• Try raw:(#tbt) NEAR/5 ketchup
• Now try tilde (~) within raw:
• Now try raw: NEAR/X raw:

New Operators
• Again there are two additional operators as well
• at_mentions:
• hashtags:

Brandwatch Masterclass: Tricky Operators

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