A story about building value through values

1. Written by Fred Kofman
Illustrated by Brett Wallace
Conscious Business –
how to build value with values

2. What tastes good is not always good

3. What is good does not always taste good

4. Eating mindlessly
can get you into
trouble

5. That’s why you need to
eat consciously

6. Conscious eating has purpose

7. Conscious eating
follows values

8. Conscious eating
requires discipline

9. A conscious life also
requires purpose,
values and discipline

10. A conscious life soars in a
conscious business

11. A conscious business seeks
what you really want

12. It transforms unconscious drives
into conscious choices

13. There are 12 essential transformations

14. to owning
1. From blaming

15. 2. From winning
to meaning

16. 3. From knowing
to learning

17. 4. From judging to understanding

18. to confronting
5. From avoiding

19. 6. From pleasing
to truth-telling

20. 7. From controlling to considering

21. 8. From taking
to making

22. 9. From
defaulting
to
delivering

23. 10. From indulging
to investing

24. 11. From complying
to
committing

25. to leading
12. From bossing

26. These transformations build
value through values

27. You don’t need to sell out
to be successful

28. You don’t need to drop out to be happy

29. You can be your true self in a
conscious business