What is Google Grants? -The nonprofit edition of AdWords, Google's online advertising tool - Empowers nonprofit organizations, through $10,000 per month of in-kind AdWords™ advertising - Allows nonprofits to promote their missions and initiatives on Google.com

1. Chris Middings
Founder & President, NPG
@NPGVT
@cmiddings
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2. About NPG
nNPG specializes in creating and
administering Google Grants accounts for
nonprofits
nNPG creates customized search engine
and social media marketing solutions to
amplify nonprofits' missions, visions, and
goals
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3. What is Google Grants?
nThe nonprofit edition of AdWords,
Google's online advertising tool
nEmpowers nonprofit organizations,
through $10,000 per month of in-kind
AdWords™ advertising
nAllows nonprofits to promote their
missions and initiatives on Google.com
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4. Why Google Grants?
nReach and engage your supporters through
online advertising with AdWords
nWith Google Grants, you can:
–Reach donors, volunteers, and constituents
–Raise awareness
–Track online donations, newsletter sign-ups, and
volunteer registrations
–Promote your organization's website
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5. About Google Grants
nGoogle Grantees receive a grant for free
AdWords advertising on Google.com
nGrantees build and manage their own
AdWords accounts just like paying
advertisers
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6. What is Google AdWords?
nYou create ads and choose keywords (words or
phrases related to your organization)
nWhen people search on Google.com using one of your
keywords, your ad appears next to the search results
–You're advertising to an audience that's already interested in you
nYou attract supporters
–People can simply click your ad to donate to your organization or
learn more about you
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7. AdWords Restrictions
nDaily budget of $330
–Equivalent to $10,000 per month
nMaximum cost-per-click of $2.00
nOnly keyword-targeted campaigns
nOnly appear on Google.com
nOnly text ads
nRun for as long as the organization remains actively
engaged with their Grants AdWords account
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8. Google Grants Criteria
nYou must have a website
–Your ads must link to a page on your website
nThe keywords you target must be relevant to your
program and services
nYour website cannot display revenue-generating ads,
(such as Google AdSense) or affiliate advertising links
nThe management of your advertising campaign is your
organization's responsibility
–You can use an outside agency to manage
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9. Active Engagement
nGrantees are required to be actively engaged in the
program
–Actively manage their AdWords accounts
–Be responsive to email requests from Google
nLog in at least monthly
–If you don't log in for 3 consecutive months or prove
unresponsive to email requests, your account will be
subject to cancellation without notification
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10. Ad Restrictions
nAds must reflect the mission of your organization and
your keywords must be relevant to your programs and
services
nStrictly commercial advertising is not allowed
–If you intend to promote products or services, 100% of
the sales and/or proceeds must support your program
nYour Google ads cannot link to pages that are primarily
links to other websites
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11. URL Restrictions
nYour ads must only link to the website URL that is
included in your application
nIf your organization's URL changes or you develop
additional URLs for your organization that direct to the
main organization's site, you may add these to your
account at any time without written approval from
Google
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12. Google for Nonprofits
Additional Programs
nGoogle Apps for Nonprofits
–Free version
nYouTube for Nonprofits
–Premium branding capabilities on YouTube
–Increased uploading capacity
–The ability to select custom thumbnail images
–Call-to-action overlay on your videos
nGoogle Earth Outreach Grants
–Free licensing for Google Earth Pro and Maps API for Business
n
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13. Are You Eligible?
nTo be eligible for the Google for Nonprofits program,
organizations must
–Hold current 501(c)(3) status, as determined by the U.S. Internal
Revenue Service; and
–Acknowledge and agree to the application's required certifications
regarding nondiscrimination and donation receipt and use
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14. Eligibility Restrictions
nThe following organizations are not eligible for Google
for Nonprofits:
–Governmental entities and organizations
–Hospitals and health care organizations
–Schools, childcare centers, academic institutions, and universities
(philanthropic arms of educational organizations are eligible)
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To learn more about Google's programs for educational institutions, visit
Google in Education
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15. Chris Middings
Founder & President, NPG
@NPGVT
@cmiddings
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