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Winning Pitch
Marquee – 3 May 2017
Time to practice
Time to practice
Getting straight to the point
The untold secret about concentration
The untold secret about concentration
The untold secret about concentration
The untold secret about concentration
Attention-Recall
Time
What will your audience remember?
Attention-Recall
Time
What will your audience remember?
Tunnel vision
Tunnel vision
The tendency to focus exclusively on
a single or limited goal or point of
view.
7
Afters - Question and Repeat
Be certain - Not 90% ... 100%
Convince - Examples
to customer
Wehave been producing websites for our clients for
over 15 years.
which means
Potential customers will be impressed by our
fabulous website design.
which means
Potential customers are more likely to buy from
them instead of their competitors.
which means
Their sales go up.
Wecan help to improve your sales
because
Wemake potential customers more likely to buy
from you than your competitors.
because
Wemake you look more impressive to your potential
customers because of our fabulous design.
because
We are highly experienced in producing
websites.
Using the afters method
PRESENTER’S POINT OF VIEW AUDIENCE’S POINT OF VIEW
Most common afters
Most common afters
Time saved
Income increase
Risk reduction
Expenditure reduction
Stress relief
How to make it happen (R A P)
How to make it happen (R A P)
Features or Reasons achieving your
purpose
AFTER
Number
That’s good for you because….
What are you trying to achieve after your
presentation?
(What, Why, When, Where, How, Who)
Audience
(Name and
Title)
Time saved
Income Increase
Risk Reduction
Expenditure reduction
Stress relief
A – Who is the audience?
How to make it happen (R A P)
Audience: Glad they
listened?
A – Who is the audience?
How to make it happen (R A P)
Audience: Glad they
listened?
Audience: Glad they listened to you?
A – Who is the audience?
B – Empathy
How to make it happen (R A P)
Audience: Glad they listened to you?
A – Who is the audience?
B – Empathy
C – Speak their language
How to make it happen (R A P)
How to make it happen (R A P)
Features or Reasons achieving your
purpose
AFTER
Number
That’s good for you because….
What are you trying to achieve after your
presentation?
(What, Why, When, Where, How, Who)
Audience
(Name and
Title)
Time saved
Income Increase
Risk Reduction
Expenditure reduction
Stress relief
My Elevator Pitch?
Time to practice
First Impressions
The next steps

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