Jan Kasprzycki-Rosikon, Managing Director, MillionYou. Presented at Crowdsourcing Week Europe 2015. For more information or to join the next event: http://crowdsourcingweek.com/

4. None of today’s companies no matter how
large or global, is able to introduce
significant innovations in a dynamic or
breakthrough way – on its own. External
cooperation with consumers and clients,
suppliers and business partners or internal
in a whole company is a priority today.
A.G. Lafley,
CEO Procter & Gamble

12. IDENTIFY
PROBLEMS &
DESIGN
CHALLENGE
- social media dialogue with
citizens
- interviews with experts
- consultation with city
Council dept.
SUBMIT
IDEAS
& VOTE
-online and offline
-co-creation
SELECT IDEAS
-expert jury
-reward authors
-feeback
-identify talented citizens
to work with the Council
IMPLEMENT
SOLUTIONS
-50 ideas for
implementation
-feedback
QUALITATIVE
DATA ANALYSIS
-data categorisation
based on own
method
REPORT WITH
RECOMMENDATIONS
-analysis of current status and
future vision of the city’s brand
-comparison with expert
reports
Repeated 10 times with 46
questions
12 ambassadors
50 experts
50 jurors
62 institutions & partners

20. Engagement
Over 60
city events
Workshops Radio
interviews
Idea
postcards
for seniors
Workshops
Idea
boards
Idea
boxes
Mailings
Facebook,
Twitter,
Insta
Articles
in press
Films with
expert
interviews
Promo
spots in city
transport
ambassadors