Priya Village Cinemas - Complete Study of their Marketing Strategies

1. Direction By:
DeepaChandrasekar

2. Revolution
People know you for what you've done, not for what you plan to do.

3. Man Behind Cinema Revolution
AJAY BIJLI

4. Birth Of PVR
Ajay Bijli Founded PVR
1995 ,
“ Village RoadShows “
PVR
Priya Village Roadshow
India's First Multiplex

5. Innovation
Today you have to run fast to stay in the same line

6. Ticketing
• Kiosk
• Online Booking
• Mobile Booking

7. Visual Representation of the Seats
Arrangement & Availability
Choose your seats

8. Luxury
Seats and F & B were served inside the cinema
hall.

9. Target Audience

10. Metro & Non Metro
Metro
• Premium Customers
PVR Gold
• Urban
PVR Cinemas
Non Metro
• Targeting tier II & III
cities
PVR Talkies

11. Understanding the Customer
• Metro • Non Metro

12. Air conditioned Vs Air cooled
Metro
Non Metro

13. Technology

14. Technology
• The Real Life Sound Effect
3 Way Surround Sound System
• State Of Art Projection
Xenon Technology
• Digital Cinema Technology

15. Policies
• PVR Pictures, entered into film co-production.
• JV with Major Cineplex
PVR Blu-O Entertainment.
• Off Season Renting Out.

16. Future plans

17. Future Plans
• Collaborating with Networking Sites
• Radio Frequency Identification. RFID
• Increasing the No. Of Screens
• Involving more into Producing Movies
• Giving throughout India a Digital Movie Experience

18. Awards

19. Highest Box Office Collections in INDIA for 5 Consecutive Yrs.
“The Theatre World Newsmaker of the Year” Award for 2003.
“Retailer of the Year”- 2005
“Franchise Award” - 2005
Awards & Recognition

20. Competition
Winning firms lead their competitors

21. INOX 28 Screens
ADLABS 24 Screens
FAME 17 Screens
FUN CINEMA 17 Screens
Major Competitors

22. Promotion

23. Advertisements
• Inviting Shoppers to watch movie.

24. Market Share

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The Financial Indicators

26. The Strategies…
Foreign Investor for Financial Strength
First Mover Advantage in Unexplored Sector
Target Group: High Middle Income Group to High Income
Group
Latest Technology : Surround System, Xenon Technology
Marketing Strategy : Entertainment vs Movie watching
Latest Trends: Credit Card, Online ticket, Choosing seats, Offers
etc. etc
Fast expansion : In Quantity (Multipls Cities) & Quality (Gold
Class, Premiere)

27. STRENGHTS
Film Distribution & Diversified
Business
First Mover Advantage
Largest Multiplex Operator in India
WEAKNESSES
Increasing Competition
Lack of Customer Feedback for further
Improvement of Services
OPPORTUNITIES
Growing Business
Film Distribution
Franchising
THREATS
Distributors/ Producers etc.
Economic Slowdown
Govt. Regulations
SWOT Analysis

28. Direction By:
DeepaChandrasekar