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APIs: Opening up Business and Providing
          Avenues for Growth



                           Delyn Simons
                          @delynator, @mashery
                              #svpma API panel
                                      April 2013
Mainstreaming of APIs
Open APIs: Accelerating Growth

                                                        4 months
ProgrammableWeb API directory
8000 APIs and counting
                                                  6 months


                                             9 months


                                     18 months

                   8 years




              Total APIs Over Time
1. Consumerization of IT
Corporate IT         Consumerized IT

     Controlled            Connected

      Secure                  Open

      Process                  Fast

Efficient for Systems   Efficient for Users
2. From Products to Platforms
Product Think    Platform Think

Device-centric   Services-centric

     OS                 Cloud

  Hardware            Content

  Download             Stream

                  Wired Magazine, Dec 2011
3. Developers in the Driver’s Seat




                                 Photo Credit:
                        flickr.com/techcrunch
Developers
change the game
Ecosystem includes “Dark APIs”
Credit: John Musser, ProgrammableWeb, July
        2012
REST vs. SOAP: Simplicity wins




       Distribution of API protocols and styles
       Based on directory of 5,100 APIs listed at ProgrammableWeb, February 2012
12
Credit: John Musser, ProgrammableWeb, July
        2012
Over 60% of new APIs support JSON




     Percentage of new APIs with only JSON support
         Based on directory of 5,100 APIs listed at ProgrammableWeb, February 2012
14
#SVPMA API Panel
@daniel_jacobson, @netflixapi
@sramji, @apigee
@rmanalan, @atlassian
@devarispbrown, @zendeskdevteam
moderator: @delynator, @mashery

- Finding the Right Audience for your API
- REST vs the rest: are all APIs destined to be remote?
- Accelerate your internal product roadmap with APIs
- Unlocking partner management and Biz Dev 2.0 with APIs
- Monetizing APIs ... who does that?
- Growth hacking/attracting developers to your ecosystem

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SVPMA API Panel | April 2013

  • 1. APIs: Opening up Business and Providing Avenues for Growth Delyn Simons @delynator, @mashery #svpma API panel April 2013
  • 3. Open APIs: Accelerating Growth 4 months ProgrammableWeb API directory 8000 APIs and counting 6 months 9 months 18 months 8 years Total APIs Over Time
  • 5. Corporate IT Consumerized IT Controlled Connected Secure Open Process Fast Efficient for Systems Efficient for Users
  • 6. 2. From Products to Platforms
  • 7. Product Think Platform Think Device-centric Services-centric OS Cloud Hardware Content Download Stream Wired Magazine, Dec 2011
  • 8. 3. Developers in the Driver’s Seat Photo Credit: flickr.com/techcrunch
  • 11. Credit: John Musser, ProgrammableWeb, July 2012
  • 12. REST vs. SOAP: Simplicity wins Distribution of API protocols and styles Based on directory of 5,100 APIs listed at ProgrammableWeb, February 2012 12
  • 13. Credit: John Musser, ProgrammableWeb, July 2012
  • 14. Over 60% of new APIs support JSON Percentage of new APIs with only JSON support Based on directory of 5,100 APIs listed at ProgrammableWeb, February 2012 14
  • 15. #SVPMA API Panel @daniel_jacobson, @netflixapi @sramji, @apigee @rmanalan, @atlassian @devarispbrown, @zendeskdevteam moderator: @delynator, @mashery - Finding the Right Audience for your API - REST vs the rest: are all APIs destined to be remote? - Accelerate your internal product roadmap with APIs - Unlocking partner management and Biz Dev 2.0 with APIs - Monetizing APIs ... who does that? - Growth hacking/attracting developers to your ecosystem

Notes de l'éditeur

  1. Biggest mistake I've made building products with APIs.Biggest surprise to Product Managers working with APIs for the first time.How APIs can accelerate your internal product roadmap.Partner management and Biz Dev 2.0: can APIs help?Product development efficiencies in mobile and connected devices.Best practices in API documentation