Annual Business Planning Workshop specifically designed for the established small business.

1. 2014 Annual Business Planning Workshop
Glenn Smith, Owner & Lead Coach
281-841-6680 • g.smith@thegrowthcoach.com
Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

2. 7 Things To Avoid In Planning
1.
2.
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6.
7.
Failure to Put Your Plan in Writing
Failure to Review Your Plan Weekly
Ignoring Customer Feedback/Input
Underestimating Your Competition
Ignoring Your Strengths
Shying Away From Reasonable Risk
Failure to Learn & Grow Personally
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3. 3 Different Types of Plans
Start-Up Plan (Refocus Plan) – long-range
Annual Business Plan – 1 year
Scenario Planning – uncertainty
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4. Start-Up/Refocus Plan
Start-Up Plan
Primary Audience
Lender or Investor
Outcome Desired
Resources/Big Picture/
Confidence
Me; Advisors; Potential
Customers; Stakeholders
Thorough: Customer,
Competition, Capabilities
1-2 Months
Participants
Research
Time Required
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5. Components of Start-Up Plan
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•
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•
•
•
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Executive Summary
Company Overview
Products & Services
Market Analysis
Competitive Analysis
Marketing Strategy & Implementation
Operations Plan
Management Overview
Financial Plan & Projections
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Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

6. Annual Business Plan
Annual Business Plan
Primary Audience
Me; My Team
Outcome Desired
Growth/Profitability/
Retention/Confidence
Me; My Team
Participants
Research
Time Required
Past Performance; Current
Trends; Competition
4-8 hours
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Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

7. The 3 Components of an
Annual Business Plan
• Budget (Financial Projections)
• Marketing Calendar (with Lead
Generation & Sales Goals)
• Operational Improvement Goals
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Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

8. Our Mission/Purpose
Our company exists to:
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
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Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

9. Internal Analysis
• Strengths:
• Weaknesses:
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10. External Analysis
• Opportunities: (To deliver more value to our
existing customers? Gain a competitive advantage?
Attract new customers? Tap new resources? Etc.?)
• Potential Threats:
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11. How Do I Want My Business To
Look:
• In 1 year?
• In 3 years?
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12. Budget/Financial Plan
• Begin by reviewing 2013. What can you expect
to increase in 2014? To decrease?
• Project your sales for each month. Look at last
year (maybe the last 2 years) to gauge “highs”
and “lows.” What new initiatives might effect
your sales?
• Project your expenses for each month. Look at
last year to gauge “highs” and “lows.”
• See the sample spreadsheet.
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Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

13. Marketing Calendar/Plan
• Marketing Focus (Ideal Customer)
• Marketing Mediums/Channels
• Marketing Calendar
(see sample)
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14. Operational Improvement Goals
1. Leadership (direction, strategy, goals, accountability)
______________________________________________
2. Management (systems, documentation, process
improvement)
______________________________________________
3. Marketing (message, U.S.P., metrics, dashboard, internet/
social media, tools/collateral materials, etc.)
______________________________________________
4. Selling (sales process, scripts, training, etc.)
______________________________________________
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Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

15. Operational Improvement Goals
5. Fulfillment (delivering our products or services)
_______________________________________________
6. Customer Service (need id & relationship management)
_______________________________________________
7. Back-Office (accounting, finance, A/P, A/R, HR,
infrastructure, data management, technology, etc.)
_______________________________________________
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Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

16. Take Action
• Locate your Year-End Financial Statements
for 2012 and 2013 for review; create your
Budget/Financial Plan for 2014.
• Create your Marketing Plan for 2014 with a
Marketing Calendar. Be sure this activity is in
your budget.
• Brainstorm each of the 7 areas of your
Operational Plan; set 1-3 goals for each area;
put action steps to each goal. Process this
with your team! (Staff retreat)
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Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

17. Personal Growth
• How do YOU need to grow personally?
Mindset/Attitude?
Skills?
Behaviors/Habits?
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Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

18. FREE 30-Minute Strategy Session
If you would like more help with your annual
business plan feel free to contact us for a
FREE 30 minute consultation/strategy session
by phone. To arrange a time call:
281-841-6680
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Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved