Taking the content marketing high road builds long-term trust with your audience. Stay away from the 3 C's and embrace the 3 E's. C's: Criticize. Condemn. Complain E's. Entertain, Educate, Encourage

1. #theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

2. Content Marketing
The 3 C’s vs. The 3 E’s
Does your content
take the high road?
1
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

3. David Horne
www.davidhorneis.com
1
www.davidhorne.me
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

4. The Rise of Content Marketing
Consumers view 10.4 sources
consumed before buying
1
88% of Brands use content
marketing
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

5. The Rise of Content Marketing
Produce and distribute
relevant and valuable
content purposed with
1
attracting, converting, or
retaining customers
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

6. #theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

7. #theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

8. #theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

9. #theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

10. #theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

11. The Rise of Content Marketing
Build trust and
earn attention
1
(over time)
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

12. Two paths
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

13. C’s
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

14. The 3 C’s
Criticize
Complain
1
Condemn
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

15. Criticize
1
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

16. Complain
1
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

17. Condemn
1
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

18. E’s
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

19. The 3 E’s
Entertain
Educate
1
Encourage
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

20. Entertain
1
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

21. Educate
1
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

22. Encourage
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

23. Which path are
you going to
take?
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

24. Take The High Road
Take the high road,
build trust, and earn
their attention and
1
business
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

25. Thank You
1
?’s
www.davidhorneis.com
www.davidhorne.me
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012