1. a Cloud
Better
e-commerce
Marketing
Company
Target group segmentation
Use of recommendation systems for
behavioral customer segmentation

2. Our value propositionSfor better e-commerce
Evolution of e-mail marketing!

3. Our value proposition for better e-commerce
Intelligence, bıt how?
Bulk mailing
(Toplu
gönerim)
Segmentation
Personalization
Automatization
(Segmentasyon)
Kişiselleştirme)
(Otomasyon)
Analytics & Recommendation

4. Our value proposition for better e-commerce
More sales / income
Lower cost
Segmentation, Product
Recommendation for email
marketing
New clients
Greater customer loyalty

5. Our value proposition for better e-commerce
Automatic html creation
euro.message solution:
Datawarehouse
Autopilot
Company has its
own solution
Bulk Mailing
Segmentation
&
Personalisation
Automatisation
Company hasn t got
its own solution
euro.message solution:
E-track
Prudsys
Segmentation
via Analytics
Data
Segmentation
Recommendation
Data
Datawarehouse
Autopilot

6. Our value proposition for better e-commerce

7. Campaign Management Platform
Campaign Management Platform
•
Use of Integrated Channels through different modules
•
•
•
•
•
•
E-mail module
SMS module
Social Media module
Online survey module
Segmentation Module
Services
•
•
•
•
Deliverability Services
Data Analytics Services
Integration Services
Design and Campaign Management Services

8. Data warehouse Module
Prepare Your Zip File
Send It to Your Data Warehouse via s/sftp in euro.message
You can upload millions of data in minutes!

9. E-track Module
euro.message e-track is a specialized
web analytics module which is developed for
real time and advanced post click analysis.
With this module you can collect data such as,
typical shopping basket event and
custom web events and combine it
with your Customer data.
Customer Web Site
etracking.js
sbOpen
sbAdd
sbRemove
sbCheckout
sbPurchase
pView
sbDiscard
Custom Events
Custom Filters

10. E-track Module
• Which date are we going to capter?
•
•
•
•
•
•
•
Category and product base Web click history
Category and product base purchase history
Open Shopping basket
Purchase amount
Last visit
Last purchase
Pre defined events
• Comments
• Ratings
• Liks vs..
According to your needs we can add new data sets…

11. E-track Module
Campaign creation roadmap
Collect Data
Create segments
Prepare the promotions for each segment
Combine the segments and the campaigns
Automatically create the personalized e-mail

12. Autopilot Module
Marketing Automation
Processes can be drawn as business rules or can be triggered
by internal events. Autopilot does not only prevent all the
possibilities of human error and leeway but also simplify the
way to create sophisticated and engaging campaigns.

13. Autopilot Module
With the help of autopilot...
WE CREATE
____________________________________________________________
____________________________________________________________
WELCOME PROGRAMS for NEW COMERS
CART ABANDON PROGRAMS for HESITATERS
WE MİSS YOU PROGRAMS for NON LOYAL CUSTOMERS
WIN-BACK PROGRAMS for RUNAWAYS

14. Recommendation Module
We use Reinforcement learning Prudsys RDE
• With the help of Prudys
RDE fire we do:
– Allocation of customers
to the customer segment
– Weighting of product
recommendations
– Weighting of rule
recommendations
• Then we personalize the
e-mail messages

15. Recommendation Module
How does it work?
We are tagging you web site
• Product Views
• Add To Basket events
• Remove From Basket events
• Purchase details
Your web site sends this information to our blackbox
recommendation servers.
1.
Real Time Recommendation Engine works out the inputs
The related information (product views, purchase details, add to
Baskets) from your web site is evaluated in the blackbox servers
of our recommendation engine by using several statistics
calculations in real time. So, the recommendations are ALWAYS
ready in real time to send out.
3.
2.
Real-time recommendations are shown in your emails
When sending your emails out, you can put dynamic
recommendation boxes in your emails… These boxes will be
filled out real time. When your customers open their emails
with relevant recommended content prepared only for them.

16. Recommendation Module
Data Sets we need from you for Segmentation & Personalization
Context
Customer
Profile Data
Navigation
E-shop Meta
Data
Recommendation
Customer segment
Demographic data
Product data
Historical data
category data
Social profile
content
Recommendation system
data & rules

17. Recommendation Module
Result: Dynamic, personalized email content
Daily newsletter
Mail after shopping

18. Summary
Autopilot
Customer
CRM
Data & Campaign
Responses &
Analytics
Customer
Web Site
e-track
dw
euro.message
e-marketing suite
e-track
Customer

19. Türkiye
Germany
UAE
Yeşilce Mah.Yunus Emre Cad.
No: 8 Nil Ticaret Merkezi Kat: 5
4. Levent, İstanbul
Pinnasberg 47, Dock 47
20359, Hamburg
Level 4, West Offices,
Index Tower, DIFC
PO BOX 482018, Dubai
T: +90 212 343 07 38 - 39 - 41
F: +90 212 343 07 42
T: +49 40 609 452 52
F: +49 40 609 452 54
M: +49 173 234 96 74
Be our client:
Int.sales@euromsg.com
Be our partner:
int.partnership@euromsg.com
www.euromsg.net