1. Joining the Conversation
Chris Messina, User Experience Designer
The Global Warming Paradox
November 8, 2012
Stanford University

2. @chrismessina
+chrismessina
//chrismessina.me
Kristofer Cheng for The New York Times

3. Today’s topics
Spread Firefox #hashtags Think: generativity

4. Spread Firefox

5. Photo by Tristan Nitot

12. September 12, 2004

13. Welcome to Spread Firefox.

14. You are our marketing department

15. We'll provide the tools,

16. you will drive campaigns

17. Spread Firefox will coordinate a series of
volunteer efforts to promote Firefox

18. and run campaigns to focus our community's
energy on very tangible, specific goals.

19. Our first target:

20. one million downloads

21. in the next ten days.

22. Each time someone clicks on your link,

23. you'll get a point

24. We highlight and publicize the ten most
successful promoters

25. [You’ll be famous.]

28. Call for Volunteers

29. Developers: fix bugs;

30. Security experts: find vulnerabilities;

31. Tech-savvy users: test, file and help organize bugs

32. ...and contact web sites;

33. If you’re passionate

34. spread the word.

35. ?

36. Outliers ⇾ Activists

48. December 4, 2004

49. 10,000 donors

50. 1,126,190 subscribers

51. 11,000,000 downloads

52. ▶▶

53. March 25, 2011

57. 15,850,000 downloads

58. 48 hours

61. #hashtags

62. The first hashtag

63. ?

65. August 23, 2007

67. Nate Ritter

70. #climatechange

72. hashtags-inspired skyscraper called the Cross # Tower in Korea

74. #IranElection

75. #Jan25

76. #occupywallstreet

77. #election2012

81. “Fork me on GitHub”
==
forking as an act of ♥

82. “About GitHub”

84. On Amazon: j.mp/starfish_spider

87. Creative
collective
collaborative
commerce

88. Think: generativity

90. futureoftheinternet.org

91. Five principles

92. 1.
how extensively a system or technology
leverages a set of possible tasks;

93. 2.
how well it can be adapted to a range of tasks;

94. 3.
how easily new contributors can master it;

95. 4.
how accessible it is to those ready
and able to build on it;

96. 5.
how transferable any changes are to others —
including (and perhaps especially) nonexperts.

98. #election2012

99. #occupythefuture

101. Fin.