In B2B Marketing, blocking and tackling are critical steps to creating a marketing machine. This post contains five marketing fundamentals to supercharge your results

1. Blocking & Tackling
B2B Marketing: The Importance
of Blocking & Tackling
Christopher Ryan
info@fusionmarketingpartners.com

2. Blocking and Tackling
Legendary football coach (and namesake
for the Super Bowl Trophy) Vince Lombardi
stated, “Some people try to find things in
this game that don‟t exist; but football is
only two things – blocking and tackling.”

3. Blocking and Tackling
So….how do you block and tackle on the
marketing field?

4. Blocking and Tackling
You start by creating an Unstoppable
Marketing Machine….
So….how do you block and tackle on the
marketing field?

5. Marketing Machine
An unstoppable marketing machine is a
systemized process for:

6. Marketing Machine
An unstoppable marketing machine is a
systemized process for:
Creating Awareness

7. Marketing Machine
An unstoppable marketing machine is a
systemized process for:
Creating Awareness
Generating B2B Leads

8. Marketing Machine
An unstoppable marketing machine is a
systemized process for:
Creating Awareness
Generating B2B Leads
Qualifying Prospects

9. Marketing Machine
An unstoppable marketing machine is a
systemized process for:
Creating Awareness
Generating B2B Leads
Qualifying Prospects
Converting To Sales Opportunities

10. There is both an art and a science to creating
an effective B2B marketing machine:
Art vs. Science

11. There is both an art and a science to creating
an effective B2B marketing machine:
Art vs. Science
The art comes in devising powerful
brand messaging and creative
campaign themes.

12. There is both an art and a science to creating
an effective B2B marketing machine:
Art vs. Science
The art comes in devising powerful
brand messaging and creative
campaign themes.
But the game is won based on how
you practice the marketing
fundamentals.

13. Play
#1
Winning Playbook
Build the Database

14. Play
#1
Winning Playbook
Build the Database
Regardless of whether you call it a database,
contact list, or prospect list you must strive to
increase the number and quality of people who
have given you permission to market to them.

15. Play
#1
Winning Playbook
Build the Database
Regardless of whether you call it a database,
contact list, or prospect list you must strive to
increase the number and quality of people who
have given you permission to market to them.
This database will be a great source of future
leads and revenue.

16. Play
#2
Winning Playbook
Deliver Quality Content

17. Play
#2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of
relevant web content for two reasons:

18. Play
#2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of
relevant web content for two reasons:
1. To supply the needs of the visitor – regardless of
where they are in the sales process.

19. Play
#2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of
relevant web content for two reasons:
1. To supply the needs of the visitor – regardless of
where they are in the sales process.
2. To make your website search engine-friendly and
attract more potential buyers.

20. Play
#2
Winning Playbook
Deliver Quality Content
Marketers need to create a steady stream of
relevant web content for two reasons:
1. To supply the needs of the visitor – regardless of
where they are in the sales process.
2. To make your website search engine-friendly and
attract more potential buyers.
How to Create High Quality Web Content

21. Play
#3
Winning Playbook
Launch Lead Generation Campaigns

22. Play
#3
Winning Playbook
Launch Lead Generation Campaigns
One of the most important „blocking and
tackling‟ mindsets is being relentless about
new lead generation efforts.

23. Play
#3
Winning Playbook
Launch Lead Generation Campaigns
One of the most important „blocking and
tackling‟ mindsets is being relentless about
new lead generation efforts.
Don‟t wait until you have the perfect timing and
perfect offer.

24. Play
#3
Winning Playbook
Launch Lead Generation Campaigns
One of the most important „blocking and
tackling‟ mindsets is being relentless about
new lead generation efforts.
Don‟t wait until you have the perfect timing and
perfect offer.
Better to act now than later – every campaign
you launch will teach you how to make the next
one more effective.

25. Play
#4
Winning Playbook
Improve the Website

26. Play
#4
Winning Playbook
Improve the Website
Most B2B companies can benefit immensely
from a better-performing website.

27. Play
#4
Winning Playbook
Improve the Website
Most B2B companies can benefit immensely
from a better-performing website.
In addition to creating more content, your
navigation must be intuitive and straightforward.

28. Play
#4
Winning Playbook
Improve the Website
Most B2B companies can benefit immensely
from a better-performing website.
In addition to creating more content, your
navigation must be intuitive and straightforward.
Also, to achieve the database-building goals,
provide your visitors with plenty of offers.

29. Play
#5
Winning Playbook
Capture and Monitor the Metrics

30. Play
#5
Winning Playbook
Capture and Monitor the Metrics
Practicing the plays is one thing – but you must
also measure what you are doing and report
on the results.

31. Play
#5
Winning Playbook
Capture and Monitor the Metrics
Practicing the plays is one thing – but you must
also measure what you are doing and report
on the results.
What can be measured can also be improved.

32. Play
#5
Winning Playbook
Capture and Monitor the Metrics
Practicing the plays is one thing – but you must
also measure what you are doing and report
on the results.
What can be measured can also be improved.
Make capturing and reporting metrics part of your
blocking and tackling routine.

33. Winning Playbook
You can supercharge your results by
practicing the critical marketing
fundamentals with consistency and
persistence.

34. Facebook
LinkedIn
Twitter
Check Back!
Check back in the coming weeks to learn
more about B2B marketing and lead
generation!
Check out our free
Lead Generation
eBook.
And connect with us
socially:
In the meantime…

35. About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead generation
You Get This:
Much greater levels of awareness
Higher quantities of qualified leads
Ability to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)
info@fusionmarketingpartners.com
719-357-6280