What are the challenges companies are seeing when implementing enterprise social networks like Yammer, Socialcast or Jive. What can be some solutions.

1. Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
Mic Adam
• Market research

2. Social & Communication in the
Enterprise

3. Our personal life online

4. Our professional life online

5. Do you know this feeling?

6. Social Media in the business world
Internal vs external

7. Difference between ESN & Public
SoME

8. The power of Internal Social Media
• Recruit, retain & engage employees
• Foster collaboration & enhance productivity
• Enhance product & process innovation
• Break down silo’s
• Increase speed to market
• Improve executive visibility
• Manage and plan for crises
• Build & support internal brand ambassadors
• Improve overall internal communications

9. Top Goals for Enterprise Social

10. Social Enterprise Drives Business
Value

11. 7 roads to failure of Enterprise
Social
• We want “Facebook/LinkedIn” for the Enterprise
• Requirements are not tied to business goals
• We only want to make to the CMS social
• No integration in processes, workflow, etc.
• No business case with the ESN
• No connection to the
external world
• Too many channels

12. More Points of failure
• Initial users:
• Tech & social media savvy
• Meet around the water cooler
• Initial success but quick decline because of
yet “another place” to check and keep up to
date
• No value of the information
• One business unit driven (e.g. IT, HR, etc.)
• Dilutes internal communication channels
• No training & awareness building
• Lack of champions and ambassadors

13. • Internal vs external social media usage
• Creation of an adoption plan
• Internal promotion
• Clear direction & communication of why use what
and when
• Management participation
• Managing expectations for collaboration & success
(not overnight) – measure & communicate
• Implementing necessary cultural changes

14. Do’s & Don’ts
Do’s
Expect the unexpected in terms of success
Do not predict the way to success... It might be different
Senior management must participate
Be patient
Inappropriate behaviour must ruled out -> policy or guidelines
Don’t’s
Do not sell ESN
Do not look for ROI
Expect ESN will solve
all problems

15. Do you know/have a Social Media
Policy?
http://socialmediagovernance.com/MSFT_So
cial_Media_Policy.pdf

16. What gets posted on ESN @ clients
Share stuff (both professionally & personally)
Find solutions & People
Post achievements
CEO posts
Internal events

17. Metrics that will determine
effectiveness of the social channel

20. Connect with me!