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UX
(David Liu)
104
2014 / 8 / 23
UX,
UXers ( )
UXers ( )
UXers ( )
UXers UXers ( )
UXers
值得一試的小事:打造 UX 導向的產品開發文化
值得一試的小事:打造 UX 導向的產品開發文化
值得一試的小事:打造 UX 導向的產品開發文化
... ... ... ...
UXers ( )
UX
(David Liu)
104
2014 / 8 / 23
Leading Question: UX ,
UX
A.
B.
C.
UX ( )
UX
• >
• >
• BCD > UCD
• Push > Pull*
• >
•
•
UX Maturity Model
104 JB (2010~Now)
Yahoo! TW (2003~2008)
Team + Lab
Projects
Product Road
mapping
Strategy
Portfolio
TCSI
,
(product Revamp)
(Product Roadmap)
(Product Portfolio)
Design options
Design Assumptions
Behavior Assumptions
10 , ... UX
•
• ( )
• BUT, ( ),
( )
•
•
• ( )
• BUT,
…
PM Usability Testing UXers: ,
( Lab )
1: Agile + Lean + UX
值得一試的小事:打造 UX 導向的產品開發文化
2:
(101 )
Empower
Enable
Engage
Enable for
Design Professions
Engage for
Team Participation Empower for
Self-Organization
Rolling Study by Teammates
enable engage
Rolling Study by Teammates
• ,
• ,
•
•
,
• ,
,
Source: Michael Kronthal, Y!
enable engage
Topline findings
• 15 debriefing,
( 24 only
• , 1
• ,
• ,
empower engage
Proto-Persona
使用者的需求、動機以及行為特徵
empower engage
•
• &
• &
•
empower engageenable
Storymap Kanban
•
,
• Backlog:
• :
• : X-mind
• GTD:
empower engageenable
Walk How it
•
•
•
empower engageenable
Walk it
• (task flow)
• problem space
• Tips:
–
– or
empower engageenable
3
•
(If only can do one thing)
• :
– Review: 3
points
– Next step: 3 Action item
– Concept diagraming:
(1) What,
(2) So what,
(3) Now what
• UXers
empower engageenable
• : ? ? ?
?
•
• , Uxer
• Tip:
– ( )
–
– (
empower engage
... !
• ,
• ,
,
,
•
empower engageenable
,
engageenable
Takeaways x 3
1. UX
2. enable + engage + empower
3.
值得一試的小事:打造 UX 導向的產品開發文化
Source: Agile42
~ Further reading ~
值得一試的小事:打造 UX 導向的產品開發文化
Backups
• Game Modeling
• 5 why: Focus on Problems, not solutions*
• Mental Modeling*
• Pattern*
• Prototype-Driven
• Kano Modeling

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值得一試的小事:打造 UX 導向的產品開發文化