This document summarizes a teleconference interview between Jay Abraham and Stephen M.R. Covey on the topic of "Leading at the Speed of Trust".
In the introduction, Jay Abraham explains that he prevailed on his relationship with Stephen M.R. Covey, the son of Stephen R. Covey, to have an in-depth discussion about Covey's work developing an understanding of trust as the key to exceeding performance and competitive advantage.
In his opening remarks, Stephen M.R. Covey provides a high-level overview of why trust is the most underestimated factor in business. He explains that trust directly impacts speed and cost - when trust is low, speed decreases and costs increase due to