The document discusses how intelligent content and content reuse through XML tagging can reduce costs and increase revenue. It describes how content elements can be reused across products and translations, lowering development and translation expenses. Intelligent content facilitates improved workflows, accuracy, auditing and faster updates while reducing regulatory issues. Savings are realized through decreased authoring, review, translation and compliance costs as well as increased productivity, revenue and reduced time to market.
2. What is ROI?
What is Intelligent Content?
Where can savings occur?
Content reuse
Content lifecycle
Creation, review, edit
Compliance
Revenue Opportunity
Emphasis on
XML &
content
reuse
Reduced Time to Market
Translation
Multi-channel publishing
Managing Regulatory
Requirements
Learning & Training
Corporate Assets
3. Content Strategist, DITA Educator
STC Summit 2012 – 2013 Track Manager
– Content Strategy and Design
Past Co-Chair:
Oasis DITA for the Web SC
Manager:
DITA Metrics group on Linked In
12. Business Letter
Letterhead or sender's address
Date
Recipient's address
Subject
Salutation or Greeting
Message (body of the letter)
Closing
Signature
15. Chocolate Disaster
It’s chocolate!
Ingredients
Chocolate 1
Chocolate 2
Chocolate 3
Instructions
Chop
Add
Stir
Bake
Heading 1
Paragraph
Bulleted list
Bulleted list item
Bulleted list item
Bulleted list item
Numbered list
Numbered list item
Numbered list item
Numbered list item
Numbered list item
16. Chocolate Disaster
It’s chocolate!
Ingredients
Chocolate 1
Chocolate 2
Chocolate 3
Instructions
Chop
Add
Stir
Bake
The Content and
Generic Content
Elements
Heading 1
Paragraph
Bulleted list
Bulleted list item
Bulleted list item
Bulleted list item
Numbered list
Numbered list item
Numbered list item
Numbered list item
Numbered list item
17. <H1>Chocolate Disaster</H1>
<p>It’s chocolate!</p>
<bulleted list>Ingredients
<bulleted list item>Chocolate 1</bulleted list item>
<bulleted list item>Chocolate 2</bulleted list item>
<bulleted list item>Chocolate 3</bulleted list item>
</bulleted list>
<numbered list>Instructions
<numbered list item>Chop</numbered list item>
<numbered list item>Add </numbered list item>
<numbered list item>Stir </numbered list item>
<numbered list item>Bake </numbered list item>
</numbered list>
Generic Tags - HTML
Not Recipe
Specific
20. Stop Formatting!
Use Style sheets
Styles are assigned to semantic elements
Let the Publishing Engine do the formatting
Save 30 – 35%
21. Corporate Goals = Areas to save
Main categories:
Increase revenue
Reduce costs
Process improvement and automation
Risk mitigation
Handout
22. Reduce costs
Reduce development cost
Reduce translation cost
Reduce call center cost
Reduce product returns
Process improvement and automation
Reuse of honed processes
Risk mitigation
Increase quality
Improve governance
Minimize branding damage
Did you
know corp
goals?
23. Increase revenue
Sales team
Improve prospect engagement
More accurate information
Faster and easier access to information
Reduce learning time
Shorten sales cycles
Reduce time to market
For local products
For translated products
Improve branding
All
24. Quality Assurance Procedures
Treatment Procedures
Blinding Procedures
(Test) Selection Procedures
Follow-up
Rechallenge
Clinical Study Report:
Info Type
49. More time to generate revenue
Increased
Productivity
Increased
Revenue
51. How does Intelligent Content reduce
translation costs?...XML + TMS
What is a Translation Memory System?
Software and a Database of translated
content
Input an English sentence, translator
writes Spanish version and the
sentences are associated as a pair
52. Procedure version 1.0:
• Full translation
Procedure version 2.0:
• Pattern matching means
only new & changed has
to be translated
• Reusable Content = Free
Database of reusable
translated content
Book DITA Metrics 101 available at DITAMetrics101 dot com. Join DITA Metrics on Linked in.
Savings is the number I’m always trying to determine. This is the approach I take. Yes you have to take into account the cost of the tools and services that it takes to implement your new processes. Do you know the cost of your current processes?
Shaded background: has already been reviewed, already edited
Great resource if you translate your content
Book DITA Metrics 101 available at DITAMetrics101 dot com. Join DITA Metrics on Linked in.