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Android for girls:
  a new frontier

                 iAlja.com
“If you go to a nightclub in any city in the
  world, the pretty girl has an iPhone or a
 BlackBerry. She doesn’t have an Android
phone. She has no emotional attachment to
  an Android phone. It’s too complicated.
      It’s a geek device, it’s all wrong.”
                               - Frank Meehan, INQ CEO
Mountain View, we have a problem




                                                                     MAN-droid?



       Source: Why are So Many Android Owners Male? | ReadWriteWeb
“It’s not pretty”
Some are trying ...
... to put lipstick on a pig?
Can we make it right with apps?
Women with smartphones twice as likely
as men to never have downloaded an app.
         “Choices of apps are overwhelming”
                “Apps are not relevant for me”
    “Apps don’t help me or enhance my life”




   Source: Women with smartphones twice as likely as men to never have downloaded an app | The Wall Blog
Women with smartphones twice as likely
as men to never have downloaded an app.
         “Choices of apps are overwhelming”
                “Apps are not relevant for me”
    “Apps don’t help me or enhance my life”


                                   arket(ing ) problem!
                           Th   eM

   Source: Women with smartphones twice as likely as men to never have downloaded an app | The Wall Blog
Apple knows this.
What women want...

     "The final quality of my favorite apps is
    how they make me feel - about myself.” 

            “... these apps help me feel
         loved, well-read and prepared.” 

“Most importantly, they are intuitive, so they never
 make me feel stupid. No matter how potentially
 amazing an app may be, if I can’t easily figure it
         out, it will gather virtual dust.”
                                                                          - Maureen Carruthers




            Source: This Woman's Gotta Have Mobile Apps - Handshake 2.0
Popular app categories among women




“Women want to be connected. They want to be informed.
 They want apps that help them through the day, whether it
is comparison shopping, turn-by-turn directions, or a way to
                   be more organized.”
            Source: The Apps That Connect Us: Women & Mobile Apps - Survey Results, January 2011
3 basic tips for more
  girl friendly apps:
Get a professional designer. Please.




   (P.S.: I paid $2.99 for this app.)
Help me get things done.




ShopShop




           (P.S.: It doesn’t have to be pink.)
Be casually fun. And social.




Bejeweled 2 + Blitz




        (P.S.: I like my existing Facebook friends.)
A girl’s app manifesto

            Think about me.
        I don’t like wasting time.
       Make my life better or fun.
       Don’t make me feel stupid.
     Don’t make me change for you.
I’m looking for experiences, not features.
Yes, I like pretty, but I’m not a princess.
Get to know the other half of your audience!




WomenWithDroids.com   LadyGeekTV.com   “Popular among women”




                                                  iAlja.com

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Android for girls: a new frontier

  • 1. Android for girls: a new frontier iAlja.com
  • 2. “If you go to a nightclub in any city in the world, the pretty girl has an iPhone or a BlackBerry. She doesn’t have an Android phone. She has no emotional attachment to an Android phone. It’s too complicated. It’s a geek device, it’s all wrong.” - Frank Meehan, INQ CEO
  • 3. Mountain View, we have a problem MAN-droid? Source: Why are So Many Android Owners Male? | ReadWriteWeb
  • 6. ... to put lipstick on a pig?
  • 7. Can we make it right with apps?
  • 8. Women with smartphones twice as likely as men to never have downloaded an app. “Choices of apps are overwhelming” “Apps are not relevant for me” “Apps don’t help me or enhance my life” Source: Women with smartphones twice as likely as men to never have downloaded an app | The Wall Blog
  • 9. Women with smartphones twice as likely as men to never have downloaded an app. “Choices of apps are overwhelming” “Apps are not relevant for me” “Apps don’t help me or enhance my life” arket(ing ) problem! Th eM Source: Women with smartphones twice as likely as men to never have downloaded an app | The Wall Blog
  • 11. What women want... "The final quality of my favorite apps is how they make me feel - about myself.”  “... these apps help me feel loved, well-read and prepared.”  “Most importantly, they are intuitive, so they never make me feel stupid. No matter how potentially amazing an app may be, if I can’t easily figure it out, it will gather virtual dust.” - Maureen Carruthers Source: This Woman's Gotta Have Mobile Apps - Handshake 2.0
  • 12. Popular app categories among women “Women want to be connected. They want to be informed. They want apps that help them through the day, whether it is comparison shopping, turn-by-turn directions, or a way to be more organized.” Source: The Apps That Connect Us: Women & Mobile Apps - Survey Results, January 2011
  • 13. 3 basic tips for more girl friendly apps:
  • 14. Get a professional designer. Please. (P.S.: I paid $2.99 for this app.)
  • 15. Help me get things done. ShopShop (P.S.: It doesn’t have to be pink.)
  • 16. Be casually fun. And social. Bejeweled 2 + Blitz (P.S.: I like my existing Facebook friends.)
  • 17. A girl’s app manifesto Think about me. I don’t like wasting time. Make my life better or fun. Don’t make me feel stupid. Don’t make me change for you. I’m looking for experiences, not features. Yes, I like pretty, but I’m not a princess.
  • 18. Get to know the other half of your audience! WomenWithDroids.com LadyGeekTV.com “Popular among women” iAlja.com

Notes de l'éditeur

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  3. http://www.readwriteweb.com/archives/why_are_so_many_android_owners_male.php\n
  4. http://www.readwriteweb.com/archives/why_are_so_many_android_owners_male.php\n
  5. \n
  6. \n
  7. \n
  8. \n
  9. http://wallblog.co.uk/2010/07/07/women-twice-as-likely-as-men-to-never-have-downloaded-an-app/\n
  10. \n
  11. \n
  12. http://www.handshake20.com/Women_and_Mobile_Apps_Survey_Piedmont_Research_Associates.pdf\n\n
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