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Cloud Computing Strategy
Dan Koloski
Director, Product Management & Business Development
Oracle
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remain at the sole discretion of Oracle.




                                                      2
Cloud Computing and Virtualization
               Are Top CIO Priorities




Source: Gartner. Leading in Times of Transition. The 2010 CIO Agenda




                                                                       3
NIST Definition of Cloud Computing

Cloud computing is a model for enabling convenient, on-
demand network access to a shared pool of configurable
computing resources (e.g., networks, servers, storage,
applications, and services) that can be rapidly provisioned
and released with minimal management effort or service
provider interaction.

This cloud model promotes availability and is composed of:
5 Essential Characteristics                      3 Service Models   4 Deployment Models
• On-demand self-service                         • SaaS             • Public Cloud
• Resource pooling                               • PaaS             • Private Cloud
• Rapid elasticity                               • IaaS             • Community Cloud
• Measured service                                                  • Hybrid Cloud
• Broad network access


Source: NIST Definition of Cloud Computing v15                                            4
SaaS, PaaS and IaaS


                              Applications delivered as a service
  Software as a Service
                              to end-users over the Internet


                              App development & deployment
  Platform as a Service
                              platform delivered as a service


                              Server, storage and network
Infrastructure as a Service   hardware and associated software
                              delivered as a service


                                                                    5
Public Clouds and Private Clouds
                      Public Clouds                Private Cloud
• Used by                                                                    • Exclusively
  multiple                 SaaS
                           SaaS      I             I     Apps
                                                         SaaS                  used by a
  tenants on a                       N             N                           single
  shared basis                       T             T                           organization
                           PaaS
                           PaaS      E             R     PaaS
                                                         PaaS
• Hosted and                         R             A                         • Controlled and
  managed by                         N             N                           managed by
                           IaaS
                           IaaS      E             E      IaaS
                                                          IaaS
  cloud service                                                                in-house IT
  provider                           T             T




                                      Trade-offs
                      Lower upfront costs    Lower total costs
                  Outsourced management      Greater control over security, compliance, QoS
                                   OpEx      CapEx & OpEx


   Enterprises will adopt a mix of public and private clouds

                                                                                              6
Why Are Enterprises Interested in Cloud?
                 What Are the Challenges Enterprises Face?

                                      Benefits                                                                              Challenges/Issues


     Speed                                                                                                     Security

                                                                                                                QoS
Cost
                                                                                                  Fit




Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008




                                                                                                                                                7
Do You Provide or Use Internal or Private Clouds?


                          Yes, in production at scale                                         11.3%
                          Yes, in limited use                                                 12.8%              28.6%
                          Yes, in pilot stage                                                   4.5%
                          Preliminary planning                                                  4.9%
                          Under consideration                                                 10.5%
                          No                                                                  47.4%
                          Don’t know/unsure                                                     8.7%



           28.6% of respondents have internal or private clouds today



Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.




                                                                                                                         8
What Type of Private Platform and Infrastructure
          Cloud Services Is Your Company Providing?

                 Application server platform as a service                                         24.7%
                 Database platform as a service                                                   21.4%                PaaS
                 Identity as a service                                                              4.7%
                 Compute as a service                                                             10.2%
                 Storage as a service                                                             18.1%                IaaS
                 Software development and test as a service                                       14.9%
                 Don’t know/unsure                                                                20.5%
                 None                                                                             37.2%

                                                  Most popular:
                                              App Server as a service
                                               Database as a service

Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.




                                                                                                                              9
Evolution of Private and Public Clouds
Public Cloud Evolution                                             Public Clouds                     Hybrid
                                              MSP
                                   ISP                     CSP/
                                                          Telcos                       IaaS          PaaS         IaaS
                                                                      SaaS
                                     ASP            ISV
                                                                                PaaS          SaaS


Private Cloud Evolution                                                                               Virtual Private Cloud



                                    App1 App2 App3                           App1 App2 App3           App1 App2 App3
    App1 App2 App3   Consolidate         Private PaaS                          Private PaaS              Private PaaS
                     Standardize
                                         Private IaaS                          Private IaaS               Private IaaS


      Silo’d                             Grid                      Private Cloud                     Hybrid
•   Physical              •   Virtual                              • Self-service      • Federation with
•   Dedicated             •   Shared services                      • Policy-based        public clouds
•   Static                •   Dynamic                                resource mgmt     • Interoperability
•   Heterogeneous         •   Standardized                         • Chargeback        • Cloud bursting
                              appliances                           • Capacity planning


                                                                                                                              10
Cloud Computing: Oracle’s Perspective

• Characterized by real, new capabilities, but based on
  many established technologies

• Compelling benefits as well as some concerns to address

• Enterprises will adopt a mix of public and private clouds
  … right now Private PaaS is the sweet spot for a lot of
  customer interest.




                                                              11
Oracle Cloud Computing Strategy
                                 Our objectives:
            • Ensure that cloud computing is fully enterprise grade
   • Support both public and private cloud computing – give customers choice

Oracle On Demand                                         Oracle Applications
              Public Clouds                  Private Cloud

                  SaaS
                  SaaS        I          I        Apps
                                                  SaaS
                              N          N
                              T          T
                  PaaS
                  PaaS        E          R        PaaS
                                                  PaaS
                              R          A
                              N          N
                   IaaS
                   IaaS       E          E        IaaS
                                                  IaaS
                              T          T



                                                 Users
Oracle Technology
 in public clouds                                        Oracle Private PaaS

                                                                               12
Oracle on Demand Cloud Services

                   On Premise

                                   @Customer        @Oracle    SaaS




Software License    Customer        Customer        Customer   Oracle

 Software Mgmt      Customer         Oracle         Oracle     Oracle
                                                                        Oracle On Demand
      Infra Mgmt    Customer    Customer   Oracle   Oracle     Oracle   is the premiere
                                                                        cloud service for
     Datacenter     Customer        Customer        Oracle     Oracle   Oracle software




                                                                                       13
Oracle Fusion Applications
Deployed on Shared Services Private PaaS
                    Industry Applications




                                            ISV Apps   Custom
                                                        Apps




                   Shared Components


                    Private PaaS


                     Private IaaS


        May also be deployed on public cloud


                                                                14
Full Oracle Software Stack Certified and
Supported on Oracle VM on Amazon EC2
                          • Amazon EC2 now
                            supports Oracle VM
                          • Fully certified and supported:
            Certified &     Oracle Database, Oracle Fusion
            supported       Middleware, Oracle Applications
                            (EBS, PeopleSoft, Siebel),
                            Oracle Enterprise Manager
                          • Oracle license portability
                          • Oracle Unbreakable Linux support
                            and Amazon Premium Support
                          • Amazon Machine Images (AMIs)
                            based on Oracle VM Templates



                                                              15
Oracle PaaS Hosted by Savvis

                                                   Savvis Management Portal
                                                   • SavvisStation
Customer Applications   Savvis Managed Solutions
                                                   PaaS customer interface
                           SavvisStation Portal
                                                   • Oracle Virtual Assembly
                                                     Builder
                            Assembly Builder
                                                   PaaS solution options
                            Oracle Middleware
                                                   • WebLogic Server Enterprise
                             Oracle Database         Edition & Standard Edition
                                                   • Oracle Database Enterprise
                                                     Edition & Standard Edition
                               Oracle Linux
                                Oracle VM          IaaS solution options
                                                   • Oracle Linux
                                                   • Oracle VM




                                                                               16
Oracle Private Cloud Platform
                           Applications                                  Cloud Management

                                                                          Oracle Enterprise
                           Oracle Apps                                       Manager
  3rd Party Apps                                   ISV Apps

                                                                              Application
                                                                          Performance Mgmt
                      Platform as a Service

                                                                             Lifecycle
 Integration:     Process Mgmt:      Security:       User Interaction:
                                                                            Management
  SOA Suite         BPM Suite      Identity Mgmt       WebCenter

   Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit            Configuration
                                                                            Management
     Database Grid: Oracle Database, RAC, ASM, Partitioning,
        IMDB Cache, Active Data Guard, Database Security                     Application
                                                                            Quality Mgmt

                   Infrastructure as a Service

         Oracle Solaris
          Operating Systems: Oracle Enterprise Linux
                                        Oracle Linux                         Ops Center
    Oracle VM for SPARC (LDom)            Oracle VM for x86
           Solaris Containers
                                                                          Physical & Virtual
                                  Servers                                  Systems Mgmt

                                  Storage




                                                                                               19
Exadata and Exalogic
Extreme Performance, Engineered Systems

• Database and middleware machines
• Unmatched performance, simplified deployment,
  lower total cost
• Building blocks for public and private PaaS




                                                  20
Consolidate onto Exadata


• Server rationalization
  - OLTP + OLTP …
  - Data mart + data mart…
  - System life-cycle
     • Production + test + development
• Mixed workload
  - Operational BI
  - Real-time data warehousing
  - Embedded reports, analytics
• Schema integration



                                         21
Oracle Application Grid
      Custom    Packaged           SOA      C/C++/
                                                     Legacy
       App        App             Service   COBOL


WebLogic and            Application Grid
                                      Tuxedo            Enterprise
 GlassFish                                               Manager
                    Coherence                                 and
                                                         Virtual
               JRockit and HotSpot                      Assembly
                   Physical and Virtual
                                                         Builder

   Complete, proven and integrated solution
   • Most complete application platform for cloud
   • Elastically scalable and shared application foundation
   • #1 in performance AND time-to-market
   • Best integration with Oracle stack


                                                                     22
Server Virtualization and Clustering Deliver
  Resource Pooling and Elastic Scalability




Both server virtualization and clustering are key technologies for cloud


                                                                           23
WebLogic Virtualization Option

                       • Runs natively on hypervisor
                         • Higher density
                         • Better performance
                       • Reduced operational cost
                         • Simpler patching
                         • Improved security
                       • Same administrative
                         infrastructure
                         • WebLogic console + scripting
                         • Enterprise Manager
                           JRockit Mission Control
                       • Custom Java appliances
                         • Building blocks for larger
                           assemblies
                         • Simple deployment



                                                        24
Cloud Management Roadmap

                         Applications
                                                                       Oracle Enterprise Manager

  Custom Apps            Oracle Apps             ISV Apps                   Cloud             Cloud
                                                                                            Management
                                                                        Management           Roadmap
                    Platform as a Service
                                                                           Application
Integration:    Process Mgmt:      Security:       User Interaction:   Performance Mgmt
                                                                                            Self-Service
 SOA Suite        BPM Suite      Identity Mgmt       WebCenter

                                                                          Lifecycle
 Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit           Management
                                                                                            Chargeback

    Database Grid: Oracle Database, RAC, ASM, Partitioning,
        IMDB Cache, Active Data Guard, Database Security                 Configuration        Resource
                                                                         Management          Scheduling

                 Infrastructure as a Service                              Application         Capacity
                                                                         Quality Mgmt         Planning
        Oracle Solaris
         Operating Systems: Oracle Enterprise Linux
                                       Oracle Linux
   Oracle VM for SPARC (LDom)           Oracle VM for x86
          Solaris Containers                                             Ops Center
                                Servers                                Physical & Virtual
                                                                        Systems Mgmt
                                Storage




                                 © 2010 Oracle Corporation                                               25
Oracle Enterprise Manager
  Application Performance                                   Lifecycle
        Management                                         Management

                                                          Dynamic Resource
     Real User Monitoring
                                                            Management

       SOA, Java, JVM                                          Patching


     Diagnostics, Tuning                                     Provisioning




                                                        Functional/Load Testing
   Compliance Dashboards

Application Configuration Mgmt                          Real Application Testing

         Collection,
                                                             Data Masking
      Tracking, History

       Configuration                                            Application
       Management                                           Quality Management



                            © 2010 Oracle Corporation                              26
Five Essential Requirements
        Private Cloud Lifecycle
                                            3. Self-service
                                             Deployment
  2. Build, Package and Test                                          4. Manage/Monitor
           Applications                                                • Monitor via self-service
                                                        Developer /    • Adjust capacity based on
  • Assemble app                                         IT Admin                 policies
    using shared                                                               • Manage
     components         Developer                                                (patch,
  • Deploy through                                                               backup)
     self-service
                                                                               IT/App Owner
                                            App

                                                                                                    5. Charge

1. Set Up Cloud                                            Oracle Enterprise Manager
                     Shared Components                       Self-Service Interface
                                                                                                     IT/App Owner
                                             Oracle Fusion Middleware                                • Meter and
   IT                                                                                                 Chargeback
                      Oracle                        Oracle Database
   • Set up PaaS     Enterprise
  • Set up shared
                      Manager
     components
                                              Oracle VM, Linux, Solaris
   • Set up self-
    service portal                             Sun Servers & Storage


                            © 2010 Oracle Corporation                                                              27
1. Setup Cloud
  Oracle Enterprise Manager

  Software Image Library
                                                                            • Hardware provisioning




                                                            Configuration
                                             Application




                                                              Settings
                                             Components
                                                                               • Bare Metal (PXE, ISO,
                                                                                 Kickstart, OVM Templates)
                                              Oracle VM +
                                               Patches                         • Linux, Solaris, Oracle VM
                                                                               • Firmware
AS1 Image   AS2 Image   AS3 Image                                              • Sun storage
                                                                               • Sun network fabric
                                                                            • Software provisioning




                                                            Configuration
                                             Application                       • Reference cloning




                                                              Settings
DB1 Image   DB2 Image   DB3 Image            Components
                                                                               • DB, WebLogic, SOA
                                                  OS                           • Applications
                                                Physical
                                                 Server


OS1 Image   OS2 Image   OS3 Image




                          © 2010 Oracle Corporation                                                          28
2. Build, Package and Test Applications
         Oracle Virtual Assembly Builder

Oracle     Oracle
                      Oracle
                                    Oracle                                        Package multi-tier applications for
 SOA        BPM                    Identity
Suite      Suite
                     WebCenter
                                     Mgt
                                                                                    rapid, error-free deployment
         Oracle Application Grid
                                                                                            Application A      Application B




                                                  Oracle Enterprise Manager
           Oracle Database Grid



             Introspection
                     &                                                        Virtualized
                                                                                Software
               Assembly                                                       Appliances




                                                                                            Assembly A          Assembly B
               Assembly
                Builder                                                                          Oracle VM Server
         Oracle VM
         Template
                             Deployment
          Builder
         OVF Packaging




                                   © 2010 Oracle Corporation                                                                   29
Oracle Virtual Assembly Builder
                                                                 config1




                                                                 config2


                                    Assembly =
                                         Appliances
                                         (VM Templates +
  Dev/Test                               configuration
Environment                              Metadata) +
                                         relationships & start
                                         order Metadata           Production
                                                                 Environments
 • Package up complex structure from dev/test and reconstitute in production
 • Minimize setup time and risk of hard-to-debug configuration errors
 • Easily replicate in production with minor variations
 • Each production instance has well-contained configuration parameters for
   flexibility


                                                                                30
2. Build, Package and Test Applications
      Comprehensive Application Quality Management Solutions




Self Service Lab      Automatic Provisioning of Test      Integrated Performance
 Management            Hardware, Software and Data               Diagnostic


                                         Faster Testing

                                  Reduced Manual Effort

                      Quick Defect Discovery and Resolution
Define and Run Test                                            Test Metering and
       Suits                                                      Chargeback


                         © 2010 Oracle Corporation                                 31
3. Self-service Deployment

                                       • Self-service provisioning:
                                        - Oracle VM Templates
                                        - Complete Assemblies


                                       • Users can select:
                                        -   Server size
                                        -   Storage volumes
                                        -   Dynamic/static IP
                                        -   Network profile


                                       • Policies for quota,
                                         retirement, chargeback

                                       • Cloud APIs – submitted
                                         to DMTF


           © 2010 Oracle Corporation                                  32
Announcing: Cloud Resource Model API
Contributing Specification to DMTF
                                           • Open management of clouds
                                           • Greater return on investments
                                           • Check out the spec on OTN
                                                 • otn.oracle.com -- search: cloud api




               © 2010 Oracle Corporation                                             33
Policy Management
      Automatic response to resource bottlenecks

• Simplifies Cloud Management
  through Exceptions and Actions
• Exception thresholds can be
  based on Application KPIs
• Support for different policy types
   - Workload Management (DRS,
     DPM policies)
   - High Availability Policies                                                                Policy
                                                                                             Exceptions
   - Cloud placement policies
   - Retirement Policies and Quota
                                              Sales         ERP        Custom
   - Configuration Policies                Application   Application Application




                                                                                   Actions
                                                 Application Grid
                                                 Server Grid
     Storage Grid



                          © 2010 Oracle Corporation                                                       34
4. Manage/Monitor
 Oracle Enterprise Manager

                                              Application Performance and
  Centralized Monitoring                            SLA Management
                                                         User Experience
                                                          Management


                                                      Business Transaction
                                                          Management


                                                        Business Service
                                                         Management


                                                        JVM            DB
                                                     Diagnostics   Diagnostics



Configuration Management                                Patching




                  © 2010 Oracle Corporation                                      35
4a. Centralized Monitoring

                                       • Centralized, exception
                                         driven monitoring using
                                         Metrics and Thresholds
                                           • Define your own metrics
                                           • Monitoring templates


                                       • Exception Notification
                                          • Email, page, SMS

                                       • Integration with third party
                                         event console
                                           • Open View, Unicenter,
                                             Remedy and more




           © 2010 Oracle Corporation                                    36
4b. Centralized Configuration Management
     Doing more with less

Knowing What           Standardizing                       Configuration            Detecting
You Have               Configurations                      Compliance               Configuration Changes
Asset Discovery        Drift Analysis                     Proactive Checks          Real-time Monitoring
Automated Inventory    Config Comparison                  Policy Management         Real-time Detection
HW/SW Configurations      •Across the stack               Out-of-the-Box Policies      •Who, What and When
 •Operating Systems       •Across lifecycles              User-Defined Policies     Compliance Framework
 •Hardware                •Baseline & Gold Std            User-Defined Groups          •SOX. PCI, CoBIT …
 •Database                •1-to-1, 1-to-Many              Compliance Dashboard      Change Reconciliation
 •Packaged Apps        Drift Reconciliation                                            •Authorized vs Unauthorized
Configuration Search
Relationships




                              © 2010 Oracle Corporation                                                         37
4c. Keep Track of Cloud Assets
                                      •Tracking of hardware,
                                      software, relationships
                                      • Extensible Collection
                                      blueprints for database,
                                      operating systems,
                                      middleware, business
                                      apps
                                      • Dependency mapping
                                      between Physical and
                                      Virtual infrastructure
                                      • Prevention of cloud
                                      sprawl through discovery
                                      and reporting




          © 2010 Oracle Corporation                              38
4d.Standardizing Configurations in the Cloud


                                       • Compare against gold
                                         configuration or baselines

                                       • Import and Export
                                         baselines

                                       • Scheduled comparison

                                       • Diff reconciliation




           © 2010 Oracle Corporation                             39
4e. Configuration Compliance
Control the entropy of the Cloud

                                             • 300+ out-of-box policies
                                                 • Security, Configuration and
                                                   Storage policies
                                                 • Can be User-Defined


                                             • Policy groups to map to
                                               CIS, SOX etc.

                                             • Enterprise wide compliance
                                               score tracking

                                             • Real time change tracking,
                                               auditing and reconciliation



                 © 2010 Oracle Corporation                                   40
4f. Detecting Configuration Changes
“When things stop working, the first thing we do is try to figure out what has
 changed”

                                                 • Real time change discovery
                                                   and tracking
                                                     • Who changed What and When


                                                 • Change reconciliation
                                                     • Through integration with help
                                                       desk systems
                                                     • Segregation of “Authorized”
                                                       versus “Unauthorized” changes


                                                 • Out-of-box Configuration
                                                   Auditing reports for SOX,
                                                   COBIT, PCI




                     © 2010 Oracle Corporation                                     41
4g. Software Patching
Mass deploy patches across the Cloud in minutes
                                            • Linux, Solaris and Windows

                                            • Patch Advisories
                                                • My Oracle Support, Unbreakable
                                                  Linux Network and Sun Connection


                                            • Online and Offline modes

                                            • Mass patching

                                            • Zero downtime patching in HA
                                              environments

                                            • Pre-flight pre-requisite check
                                              before deployment



                © 2010 Oracle Corporation                                            42
4h. Application Performance Management
   Managing Quality of Service for the Cloud
Oracle Enterprise Manager
                                         ■ Real and Synthetic User Monitoring
      User Experience                    ■ Oracle Application Accelerators
       Management
                                         ■ Business-IT correlation

                                         ■ End-to-End visibility
    Business Transaction                 ■ Business Context
        Management
                                         ■ Exception Management

                                         ■ Service Topology, Dependency analysis
      Business Service                   ■ Service Implementation drill-downs
        Management
                                         ■ Service Dependency analysis

                                         ■ Resource View        ■ JVM Memory leak analysis
    JVM             DB
 Diagnostics    Diagnostics              ■ Cross-tier tracing   ■ Self-Managing DB (ADDM,
                                         ■ Automated SQL          AWR, ASH)
                                           Tuning



                     © 2010 Oracle Corporation                                         43
5. Metering and Chargeback
            Oracle Enterprise Manager + Oracle Billing and Revenue Management


             Complete Cloud Management and Monetization Capabilities
  Cloud
 Services                         Cloud Management                                Cloud Monetization

                                Oracle Enterprise Manager                      Oracle Billing and Revenue
                                                                                      Management
Applications
                                    Configuration Mgmt
                                                                   Metered
                 Provisioning
                                                                   Usage        Pricing/Charging Flexibility
Middleware
                                  Lifecycle Management
                                                                                 Customer Management           Bill/Invoice
 Database                                                                                                      generation
                                 Application Performance                                                            and
                                       Management                                                               delivery
     OS                                                                        Complete Billing Operations
                                    Application Quality
                                                                     Balance
Virtualization    Usage               Management                     Control
                   data                                                         Value Chain Management
                 collection            Ops Center
                                    Physical & Virtual
                                                                                  Business Intelligence
                                  Systems Management




                                       © 2010 Oracle Corporation                                                              44
Oracle Cloud Platform Key Differentiators
  Comprehensive PaaS Solution
  • Elasticity across the stack (clustering and server virtualization)
  • Integrated hardware and software (Exadata, Exalogic)

  Application-Aware Cloud
  • Oracle packaged, 3rd party, custom applications
  • Application-to-disk and Business Service Level Management

  Deployment Efficiency
  • Oracle Virtual Assembly Builder
  • Oracle WebLogic Server – Virtualization Option

  Broad Platform Support
  • x86 and SPARC
  • Physical and virtual

  Complete Cloud Lifecycle Management
  • Setup, use, monitor/manage, chargeback


                                                                         45
Case Studies




               46
Oracle IT: Oracle Dev/Test
   Self-Service Private Cloud

                                                     Job Mgmt         Virtualization

                                                                         Match           Enterprise
              Submit                                  Priority                            Manager
                                                                         Making
                             Self-Service                                               Grid Control
                             Application                         Resource
                                                                  Mgmt
             Notifications
 Developer




• 2600 physical servers,
  6000 VMs,
  3500 developers
                                      Metadata / Label Servers
• 80% utilization 7x24
• 4 IT admins

                                                                                       Hosts

                                                  Results



                                                                                                       47
Oracle Private PaaS Case Study:
  Credit Suisse


                                            • Centralized deployment of 200+
                                              applications

Platforms – a key to efficiency
                                            • 35% reduction in operating costs
• JAP – Java Application Platform           • Prevented 44% increase of power
• CHP – Compute Hosting Platform              consumption in 4 years, while
• DHP – Database Hosting Platform             doubling the capacity
                                            • No downtime incidents 3 years in a
                                              row



      Detailed Credit Suisse presentation available


                                                                                   48
Closing Thoughts




                   49
Getting Cloudy
• Cloud planning
  – Strategy – what goes where, what to standardize, what to consolidate,
    what to outsource
  – Business justification
  – Roadmap – maturity model

• Key considerations
  –   Economics – funding model, capacity planning, chargeback metrics
  –   Organization, roles & responsibilities
  –   Governance, policies and processes
  –   Security
  –   Technical architecture
       • Reference architectures, blueprints
       • Best practices and case studies
       • Build time vs. run time

• Oracle Insight workshops can help



                                                                            50
Oracle Leadership in Cloud Computing
• Oracle offers:
  –   Cloud services via Oracle On Demand
  –   Applications running on private or public clouds
  –   Technology running in public clouds
  –   Technology to build, deploy and manage private clouds


• Highly differentiated products

• Oracle provides most complete, open and integrated
  cloud solution in the industry




                                                              51
© 2009 Oracle – Proprietary and Confidential   52
Does Your Company Use Services
          from Public Cloud Providers?

                                     Yes                                               13.8%
                                     No                                                54.6%
                                     Under consideration                                11.2%
                                     Don’t know/unsure                                 20.4%




                       13.8% of respondents use public clouds today



Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.




                                                                                                                       53
What Kinds of Applications Is Your Company
          Running on Private Cloud Services?
                         Financial/accounting                                                              19.6%
                         Human resources/benefits                                                          18.6%
                         Email, collaboration, communication apps                                          18.2%
                         Home-grown applications                                                           15.9%
                         Customer service                                                                  13.6%
                         Virtual desktop                                                                   13.6%
                         Procurement/purchasing                                                            11.4%
                         Inventory/shipping                                                                10.0%
                         Desktop productivity applications                                                 10.0%
                         Departmental or LOB applications                                                    9.1%
                         Marketing/sales                                                                     8.2%
                         Other                                                                               9.0%
                         Don’t know/unsure                                                                 43.6%

Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.




                                                                                                                       54
Why Did Your Company Decide to Implement Certain
          Services via a Private Cloud Versus Public Cloud?


                         Security concerns                                                                43.4%
                         Quality of Service concerns                                                      25.3%
                         Long-term cost                                                                   25.3%
                         Services already existed internally                                              22.5%
                         Regulatory compliance concerns                                                   15.9%
                         Difficulty to customize                                                          14.3%
                         Difficulty to integrate with in-house systems                                      8.7%
                         Other                                                                            19.0%




Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.




                                                                                                                       55
Oracle Virtual Assembly Builder

Assemblies,                          Properties
Appliances                           Inspector
  Catalog




Deployment
                                     Assembly
 Resource                             Editor
   Pools


                                                  56

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Oracle cloud computing strategy

  • 1. <Insert Picture Here> Cloud Computing Strategy Dan Koloski Director, Product Management & Business Development Oracle
  • 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle. 2
  • 3. Cloud Computing and Virtualization Are Top CIO Priorities Source: Gartner. Leading in Times of Transition. The 2010 CIO Agenda 3
  • 4. NIST Definition of Cloud Computing Cloud computing is a model for enabling convenient, on- demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of: 5 Essential Characteristics 3 Service Models 4 Deployment Models • On-demand self-service • SaaS • Public Cloud • Resource pooling • PaaS • Private Cloud • Rapid elasticity • IaaS • Community Cloud • Measured service • Hybrid Cloud • Broad network access Source: NIST Definition of Cloud Computing v15 4
  • 5. SaaS, PaaS and IaaS Applications delivered as a service Software as a Service to end-users over the Internet App development & deployment Platform as a Service platform delivered as a service Server, storage and network Infrastructure as a Service hardware and associated software delivered as a service 5
  • 6. Public Clouds and Private Clouds Public Clouds Private Cloud • Used by • Exclusively multiple SaaS SaaS I I Apps SaaS used by a tenants on a N N single shared basis T T organization PaaS PaaS E R PaaS PaaS • Hosted and R A • Controlled and managed by N N managed by IaaS IaaS E E IaaS IaaS cloud service in-house IT provider T T Trade-offs Lower upfront costs Lower total costs Outsourced management Greater control over security, compliance, QoS OpEx CapEx & OpEx Enterprises will adopt a mix of public and private clouds 6
  • 7. Why Are Enterprises Interested in Cloud? What Are the Challenges Enterprises Face? Benefits Challenges/Issues Speed Security QoS Cost Fit Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008 7
  • 8. Do You Provide or Use Internal or Private Clouds? Yes, in production at scale 11.3% Yes, in limited use 12.8% 28.6% Yes, in pilot stage 4.5% Preliminary planning 4.9% Under consideration 10.5% No 47.4% Don’t know/unsure 8.7% 28.6% of respondents have internal or private clouds today Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010. 8
  • 9. What Type of Private Platform and Infrastructure Cloud Services Is Your Company Providing? Application server platform as a service 24.7% Database platform as a service 21.4% PaaS Identity as a service 4.7% Compute as a service 10.2% Storage as a service 18.1% IaaS Software development and test as a service 14.9% Don’t know/unsure 20.5% None 37.2% Most popular: App Server as a service Database as a service Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010. 9
  • 10. Evolution of Private and Public Clouds Public Cloud Evolution Public Clouds Hybrid MSP ISP CSP/ Telcos IaaS PaaS IaaS SaaS ASP ISV PaaS SaaS Private Cloud Evolution Virtual Private Cloud App1 App2 App3 App1 App2 App3 App1 App2 App3 App1 App2 App3 Consolidate Private PaaS Private PaaS Private PaaS Standardize Private IaaS Private IaaS Private IaaS Silo’d Grid Private Cloud Hybrid • Physical • Virtual • Self-service • Federation with • Dedicated • Shared services • Policy-based public clouds • Static • Dynamic resource mgmt • Interoperability • Heterogeneous • Standardized • Chargeback • Cloud bursting appliances • Capacity planning 10
  • 11. Cloud Computing: Oracle’s Perspective • Characterized by real, new capabilities, but based on many established technologies • Compelling benefits as well as some concerns to address • Enterprises will adopt a mix of public and private clouds … right now Private PaaS is the sweet spot for a lot of customer interest. 11
  • 12. Oracle Cloud Computing Strategy Our objectives: • Ensure that cloud computing is fully enterprise grade • Support both public and private cloud computing – give customers choice Oracle On Demand Oracle Applications Public Clouds Private Cloud SaaS SaaS I I Apps SaaS N N T T PaaS PaaS E R PaaS PaaS R A N N IaaS IaaS E E IaaS IaaS T T Users Oracle Technology in public clouds Oracle Private PaaS 12
  • 13. Oracle on Demand Cloud Services On Premise @Customer @Oracle SaaS Software License Customer Customer Customer Oracle Software Mgmt Customer Oracle Oracle Oracle Oracle On Demand Infra Mgmt Customer Customer Oracle Oracle Oracle is the premiere cloud service for Datacenter Customer Customer Oracle Oracle Oracle software 13
  • 14. Oracle Fusion Applications Deployed on Shared Services Private PaaS Industry Applications ISV Apps Custom Apps Shared Components Private PaaS Private IaaS May also be deployed on public cloud 14
  • 15. Full Oracle Software Stack Certified and Supported on Oracle VM on Amazon EC2 • Amazon EC2 now supports Oracle VM • Fully certified and supported: Certified & Oracle Database, Oracle Fusion supported Middleware, Oracle Applications (EBS, PeopleSoft, Siebel), Oracle Enterprise Manager • Oracle license portability • Oracle Unbreakable Linux support and Amazon Premium Support • Amazon Machine Images (AMIs) based on Oracle VM Templates 15
  • 16. Oracle PaaS Hosted by Savvis Savvis Management Portal • SavvisStation Customer Applications Savvis Managed Solutions PaaS customer interface SavvisStation Portal • Oracle Virtual Assembly Builder Assembly Builder PaaS solution options Oracle Middleware • WebLogic Server Enterprise Oracle Database Edition & Standard Edition • Oracle Database Enterprise Edition & Standard Edition Oracle Linux Oracle VM IaaS solution options • Oracle Linux • Oracle VM 16
  • 17. Oracle Private Cloud Platform Applications Cloud Management Oracle Enterprise Oracle Apps Manager 3rd Party Apps ISV Apps Application Performance Mgmt Platform as a Service Lifecycle Integration: Process Mgmt: Security: User Interaction: Management SOA Suite BPM Suite Identity Mgmt WebCenter Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Configuration Management Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Quality Mgmt Infrastructure as a Service Oracle Solaris Operating Systems: Oracle Enterprise Linux Oracle Linux Ops Center Oracle VM for SPARC (LDom) Oracle VM for x86 Solaris Containers Physical & Virtual Servers Systems Mgmt Storage 19
  • 18. Exadata and Exalogic Extreme Performance, Engineered Systems • Database and middleware machines • Unmatched performance, simplified deployment, lower total cost • Building blocks for public and private PaaS 20
  • 19. Consolidate onto Exadata • Server rationalization - OLTP + OLTP … - Data mart + data mart… - System life-cycle • Production + test + development • Mixed workload - Operational BI - Real-time data warehousing - Embedded reports, analytics • Schema integration 21
  • 20. Oracle Application Grid Custom Packaged SOA C/C++/ Legacy App App Service COBOL WebLogic and Application Grid Tuxedo Enterprise GlassFish Manager Coherence and Virtual JRockit and HotSpot Assembly Physical and Virtual Builder Complete, proven and integrated solution • Most complete application platform for cloud • Elastically scalable and shared application foundation • #1 in performance AND time-to-market • Best integration with Oracle stack 22
  • 21. Server Virtualization and Clustering Deliver Resource Pooling and Elastic Scalability Both server virtualization and clustering are key technologies for cloud 23
  • 22. WebLogic Virtualization Option • Runs natively on hypervisor • Higher density • Better performance • Reduced operational cost • Simpler patching • Improved security • Same administrative infrastructure • WebLogic console + scripting • Enterprise Manager JRockit Mission Control • Custom Java appliances • Building blocks for larger assemblies • Simple deployment 24
  • 23. Cloud Management Roadmap Applications Oracle Enterprise Manager Custom Apps Oracle Apps ISV Apps Cloud Cloud Management Management Roadmap Platform as a Service Application Integration: Process Mgmt: Security: User Interaction: Performance Mgmt Self-Service SOA Suite BPM Suite Identity Mgmt WebCenter Lifecycle Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Management Chargeback Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Configuration Resource Management Scheduling Infrastructure as a Service Application Capacity Quality Mgmt Planning Oracle Solaris Operating Systems: Oracle Enterprise Linux Oracle Linux Oracle VM for SPARC (LDom) Oracle VM for x86 Solaris Containers Ops Center Servers Physical & Virtual Systems Mgmt Storage © 2010 Oracle Corporation 25
  • 24. Oracle Enterprise Manager Application Performance Lifecycle Management Management Dynamic Resource Real User Monitoring Management SOA, Java, JVM Patching Diagnostics, Tuning Provisioning Functional/Load Testing Compliance Dashboards Application Configuration Mgmt Real Application Testing Collection, Data Masking Tracking, History Configuration Application Management Quality Management © 2010 Oracle Corporation 26
  • 25. Five Essential Requirements Private Cloud Lifecycle 3. Self-service Deployment 2. Build, Package and Test 4. Manage/Monitor Applications • Monitor via self-service Developer / • Adjust capacity based on • Assemble app IT Admin policies using shared • Manage components Developer (patch, • Deploy through backup) self-service IT/App Owner App 5. Charge 1. Set Up Cloud Oracle Enterprise Manager Shared Components Self-Service Interface IT/App Owner Oracle Fusion Middleware • Meter and IT Chargeback Oracle Oracle Database • Set up PaaS Enterprise • Set up shared Manager components Oracle VM, Linux, Solaris • Set up self- service portal Sun Servers & Storage © 2010 Oracle Corporation 27
  • 26. 1. Setup Cloud Oracle Enterprise Manager Software Image Library • Hardware provisioning Configuration Application Settings Components • Bare Metal (PXE, ISO, Kickstart, OVM Templates) Oracle VM + Patches • Linux, Solaris, Oracle VM • Firmware AS1 Image AS2 Image AS3 Image • Sun storage • Sun network fabric • Software provisioning Configuration Application • Reference cloning Settings DB1 Image DB2 Image DB3 Image Components • DB, WebLogic, SOA OS • Applications Physical Server OS1 Image OS2 Image OS3 Image © 2010 Oracle Corporation 28
  • 27. 2. Build, Package and Test Applications Oracle Virtual Assembly Builder Oracle Oracle Oracle Oracle Package multi-tier applications for SOA BPM Identity Suite Suite WebCenter Mgt rapid, error-free deployment Oracle Application Grid Application A Application B Oracle Enterprise Manager Oracle Database Grid Introspection & Virtualized Software Assembly Appliances Assembly A Assembly B Assembly Builder Oracle VM Server Oracle VM Template Deployment Builder OVF Packaging © 2010 Oracle Corporation 29
  • 28. Oracle Virtual Assembly Builder config1 config2 Assembly = Appliances (VM Templates + Dev/Test configuration Environment Metadata) + relationships & start order Metadata Production Environments • Package up complex structure from dev/test and reconstitute in production • Minimize setup time and risk of hard-to-debug configuration errors • Easily replicate in production with minor variations • Each production instance has well-contained configuration parameters for flexibility 30
  • 29. 2. Build, Package and Test Applications Comprehensive Application Quality Management Solutions Self Service Lab Automatic Provisioning of Test Integrated Performance Management Hardware, Software and Data Diagnostic Faster Testing Reduced Manual Effort Quick Defect Discovery and Resolution Define and Run Test Test Metering and Suits Chargeback © 2010 Oracle Corporation 31
  • 30. 3. Self-service Deployment • Self-service provisioning: - Oracle VM Templates - Complete Assemblies • Users can select: - Server size - Storage volumes - Dynamic/static IP - Network profile • Policies for quota, retirement, chargeback • Cloud APIs – submitted to DMTF © 2010 Oracle Corporation 32
  • 31. Announcing: Cloud Resource Model API Contributing Specification to DMTF • Open management of clouds • Greater return on investments • Check out the spec on OTN • otn.oracle.com -- search: cloud api © 2010 Oracle Corporation 33
  • 32. Policy Management Automatic response to resource bottlenecks • Simplifies Cloud Management through Exceptions and Actions • Exception thresholds can be based on Application KPIs • Support for different policy types - Workload Management (DRS, DPM policies) - High Availability Policies Policy Exceptions - Cloud placement policies - Retirement Policies and Quota Sales ERP Custom - Configuration Policies Application Application Application Actions Application Grid Server Grid Storage Grid © 2010 Oracle Corporation 34
  • 33. 4. Manage/Monitor Oracle Enterprise Manager Application Performance and Centralized Monitoring SLA Management User Experience Management Business Transaction Management Business Service Management JVM DB Diagnostics Diagnostics Configuration Management Patching © 2010 Oracle Corporation 35
  • 34. 4a. Centralized Monitoring • Centralized, exception driven monitoring using Metrics and Thresholds • Define your own metrics • Monitoring templates • Exception Notification • Email, page, SMS • Integration with third party event console • Open View, Unicenter, Remedy and more © 2010 Oracle Corporation 36
  • 35. 4b. Centralized Configuration Management Doing more with less Knowing What Standardizing Configuration Detecting You Have Configurations Compliance Configuration Changes Asset Discovery Drift Analysis Proactive Checks Real-time Monitoring Automated Inventory Config Comparison Policy Management Real-time Detection HW/SW Configurations •Across the stack Out-of-the-Box Policies •Who, What and When •Operating Systems •Across lifecycles User-Defined Policies Compliance Framework •Hardware •Baseline & Gold Std User-Defined Groups •SOX. PCI, CoBIT … •Database •1-to-1, 1-to-Many Compliance Dashboard Change Reconciliation •Packaged Apps Drift Reconciliation •Authorized vs Unauthorized Configuration Search Relationships © 2010 Oracle Corporation 37
  • 36. 4c. Keep Track of Cloud Assets •Tracking of hardware, software, relationships • Extensible Collection blueprints for database, operating systems, middleware, business apps • Dependency mapping between Physical and Virtual infrastructure • Prevention of cloud sprawl through discovery and reporting © 2010 Oracle Corporation 38
  • 37. 4d.Standardizing Configurations in the Cloud • Compare against gold configuration or baselines • Import and Export baselines • Scheduled comparison • Diff reconciliation © 2010 Oracle Corporation 39
  • 38. 4e. Configuration Compliance Control the entropy of the Cloud • 300+ out-of-box policies • Security, Configuration and Storage policies • Can be User-Defined • Policy groups to map to CIS, SOX etc. • Enterprise wide compliance score tracking • Real time change tracking, auditing and reconciliation © 2010 Oracle Corporation 40
  • 39. 4f. Detecting Configuration Changes “When things stop working, the first thing we do is try to figure out what has changed” • Real time change discovery and tracking • Who changed What and When • Change reconciliation • Through integration with help desk systems • Segregation of “Authorized” versus “Unauthorized” changes • Out-of-box Configuration Auditing reports for SOX, COBIT, PCI © 2010 Oracle Corporation 41
  • 40. 4g. Software Patching Mass deploy patches across the Cloud in minutes • Linux, Solaris and Windows • Patch Advisories • My Oracle Support, Unbreakable Linux Network and Sun Connection • Online and Offline modes • Mass patching • Zero downtime patching in HA environments • Pre-flight pre-requisite check before deployment © 2010 Oracle Corporation 42
  • 41. 4h. Application Performance Management Managing Quality of Service for the Cloud Oracle Enterprise Manager ■ Real and Synthetic User Monitoring User Experience ■ Oracle Application Accelerators Management ■ Business-IT correlation ■ End-to-End visibility Business Transaction ■ Business Context Management ■ Exception Management ■ Service Topology, Dependency analysis Business Service ■ Service Implementation drill-downs Management ■ Service Dependency analysis ■ Resource View ■ JVM Memory leak analysis JVM DB Diagnostics Diagnostics ■ Cross-tier tracing ■ Self-Managing DB (ADDM, ■ Automated SQL AWR, ASH) Tuning © 2010 Oracle Corporation 43
  • 42. 5. Metering and Chargeback Oracle Enterprise Manager + Oracle Billing and Revenue Management Complete Cloud Management and Monetization Capabilities Cloud Services Cloud Management Cloud Monetization Oracle Enterprise Manager Oracle Billing and Revenue Management Applications Configuration Mgmt Metered Provisioning Usage Pricing/Charging Flexibility Middleware Lifecycle Management Customer Management Bill/Invoice Database generation Application Performance and Management delivery OS Complete Billing Operations Application Quality Balance Virtualization Usage Management Control data Value Chain Management collection Ops Center Physical & Virtual Business Intelligence Systems Management © 2010 Oracle Corporation 44
  • 43. Oracle Cloud Platform Key Differentiators Comprehensive PaaS Solution • Elasticity across the stack (clustering and server virtualization) • Integrated hardware and software (Exadata, Exalogic) Application-Aware Cloud • Oracle packaged, 3rd party, custom applications • Application-to-disk and Business Service Level Management Deployment Efficiency • Oracle Virtual Assembly Builder • Oracle WebLogic Server – Virtualization Option Broad Platform Support • x86 and SPARC • Physical and virtual Complete Cloud Lifecycle Management • Setup, use, monitor/manage, chargeback 45
  • 45. Oracle IT: Oracle Dev/Test Self-Service Private Cloud Job Mgmt Virtualization Match Enterprise Submit Priority Manager Making Self-Service Grid Control Application Resource Mgmt Notifications Developer • 2600 physical servers, 6000 VMs, 3500 developers Metadata / Label Servers • 80% utilization 7x24 • 4 IT admins Hosts Results 47
  • 46. Oracle Private PaaS Case Study: Credit Suisse • Centralized deployment of 200+ applications Platforms – a key to efficiency • 35% reduction in operating costs • JAP – Java Application Platform • Prevented 44% increase of power • CHP – Compute Hosting Platform consumption in 4 years, while • DHP – Database Hosting Platform doubling the capacity • No downtime incidents 3 years in a row Detailed Credit Suisse presentation available 48
  • 48. Getting Cloudy • Cloud planning – Strategy – what goes where, what to standardize, what to consolidate, what to outsource – Business justification – Roadmap – maturity model • Key considerations – Economics – funding model, capacity planning, chargeback metrics – Organization, roles & responsibilities – Governance, policies and processes – Security – Technical architecture • Reference architectures, blueprints • Best practices and case studies • Build time vs. run time • Oracle Insight workshops can help 50
  • 49. Oracle Leadership in Cloud Computing • Oracle offers: – Cloud services via Oracle On Demand – Applications running on private or public clouds – Technology running in public clouds – Technology to build, deploy and manage private clouds • Highly differentiated products • Oracle provides most complete, open and integrated cloud solution in the industry 51
  • 50. © 2009 Oracle – Proprietary and Confidential 52
  • 51. Does Your Company Use Services from Public Cloud Providers? Yes 13.8% No 54.6% Under consideration 11.2% Don’t know/unsure 20.4% 13.8% of respondents use public clouds today Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010. 53
  • 52. What Kinds of Applications Is Your Company Running on Private Cloud Services? Financial/accounting 19.6% Human resources/benefits 18.6% Email, collaboration, communication apps 18.2% Home-grown applications 15.9% Customer service 13.6% Virtual desktop 13.6% Procurement/purchasing 11.4% Inventory/shipping 10.0% Desktop productivity applications 10.0% Departmental or LOB applications 9.1% Marketing/sales 8.2% Other 9.0% Don’t know/unsure 43.6% Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010. 54
  • 53. Why Did Your Company Decide to Implement Certain Services via a Private Cloud Versus Public Cloud? Security concerns 43.4% Quality of Service concerns 25.3% Long-term cost 25.3% Services already existed internally 22.5% Regulatory compliance concerns 15.9% Difficulty to customize 14.3% Difficulty to integrate with in-house systems 8.7% Other 19.0% Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010. 55
  • 54. Oracle Virtual Assembly Builder Assemblies, Properties Appliances Inspector Catalog Deployment Assembly Resource Editor Pools 56

Editor's Notes

  1. Cloud has gone from #16 to #2 in one years for Gartner CIO survey.Slide Reference Dataleading_in_times_of_transiti_173967.pdf: SourceMark &gt; Larry on 01/21/2010: ObtainedSource Notes: “Lighter-weight” technologies create asymmetrical sources of capability:With increased focus on virtualization, cloud computing and Web 2.0 technologies, CIO strategictechnology priorities for 2010 are shifting dramatically. How fast these “lighter-weight”technologies will move through their respective Hype Cycles remains to be seen, but they are definitelyelements in the CIO’s agenda. Business intelligence, enterprise systems, networking and security remainimportant to the execution of CIO strategies.
  2. Real, new capabilities: On demand self-service, elastic scalability/capacity, measured service to enable pay-per-useEstablished technologies: grid, virtualization, dynamic provisioning“Cloud is evolutionary, not revolutionary”(grid computing, virtualization, SOA, shared services, SaaS, outsourcing, broadband networks, browser as the platform)Benefits: speed/agility and costConcerns: security, compliance, QoS, integration, lock-in, long-term costsEnterprises will use a mix of public and private clouds. Enterprise IT departments will build private clouds to provide the benefits of public clouds (speed, cost) while mitigating the serious concerns (security, compliance, etc.). Some apps will run on public, while others will run on private, while others will stay non-cloud. Adoption will be gradual, taking place over several years.So given this perspective, what is Oracle’s Cloud Computing Strategy?
  3. Savvis has stood up an Oracle PaaS
  4. I would like to use this slide showing the lifecycle of how a private cloud would work within an enterprise. Note the different roles.1. First IT sets up the private PaaS based on the Oracle Cloud Platform. They also define certain shared components to ensure standardization and make it easier for app builders. These components may be services, processes or UI components. They also need to set up a self-service application, potentially based on WebCenter portal and Identity Management. This is potentially also integrated with the enterprise’s IT Service Mgmt application such as Siebel or BMC/Remedy.2. Next, an app owner can take advantage of the PaaS and shared component to more quickly assemble the app and deploy it through self-service. If their role entitles them to make that request, it is automatically provisioned. If not, it gets routed to their management and/or IT for workflow approval…just like a procurement process.3. Third, users start using the app.4. If usage starts to approach the capacity limits, the app owner can monitor this through self-service. And the system can scale automatically thanks to an underlying grid architecture at the database and middleware levels, and thanks to effective grid control by Enterprise Manager.5. Enterprise Manager also tracks resource usage (metering) and this data can be used to charge back to the departments or LOBs.So, this PaaS shows some of the key characteristics of cloud computing: self-service, shared services, dynamic provisioning, elastic scalabiltiy and metering/chargeback.
  5. Now let’s talk about WHAT is a Private PaaS.A Private PaaS is made up of a number of critical building blocks. Oracle has the most comprehensive set of building blocks in the industry, the most “complete, open and integrated” set of building blocks.From the bottom up, this includes Oracle VM for server virtualization, Oracle Enterprise Linux our OS, the Oracle Database grid (made up of RAC, ASM, In-Memory Database Cache, and other database options and features). Then on top of that, Oracle offers our application grid, which includes WebLogic Server, Coherence, Tuxedo and JRockit, and on top of that, a number of value-added services: SOA and BPM for integration and process management, identity and access management for security, and WebCenter our portal for user interaction.We also offer very comprehensive “Cloud Management” capabilities based on Oracle Enterprise Manager. EM has very comprehensive capabilities to manage the full “Cloud Platform” stack including middleware, database, OS and virtualization. For example, Real User Experience Insight (RUEI) enables us to manage top-down from the application end-user’s perspective things like performance, availability and behavior patterns…something that’s useful for SLA/QoS management for private clouds.Our second Keynote explains Private PaaS in more depth, and we have a separate session to talk more about Cloud Management.
  6. You have a number of applications and services you need to support &lt;click to bring up black boxes&gt; and a set of resources to run them &lt;click to bring up servers&gt;. Traditionally there has been a highly siloed, dedicated stack approach to associated apps with resources. &lt;click to bring up app grid pic&gt; The application grid approach is about breaking down those silos and sharing and pooling resources instead. By dynamically and automatically adjusting the allocation of resources across needs, you can get much higher utilization out of hardware because you’re not provisioning each application for its own worst case. You get higher reliability through the multiplicity of resources, and higher performance through parallelization. &lt;click to dissolve Application Grid box into constituent products&gt;&lt;click to bring up value propositions&gt;The complete application foundation features coupled with the industry’s best capabilities for sharing and dynamically adjusting both physical and virtualized resources means that what we have here is the most complete platform for cloud.WebLogic Server is unquestionably the industry’s #1 Java EE application server in performance. With GlassFish highly streamlined for rapid, iterative development and Virtual Assembly Builder as a game-changing new approach to application deployment, you get that #1 performance AND #1 in time-to-market.And with cross-stack certification and optimization that no other vendor can give you, Oracle Application Grid products provide by far the greatest integration synergies with benefits in cost, performance, and ease-of-use, and flexibility to change.
  7. You have a number of applications and services you need to support &lt;click to bring up black boxes&gt; and a set of resources to run them &lt;click to bring up servers&gt;. Traditionally there has been a highly siloed, dedicated stack approach to associated apps with resources. &lt;click to bring up app grid pic&gt; The application grid approach is about breaking down those silos and sharing and pooling resources instead. By dynamically and automatically adjusting the allocation of resources across needs, you can get much higher utilization out of hardware because you’re not provisioning each application for its own worst case. You get higher reliability through the multiplicity of resources, and higher performance through parallelization. &lt;click to dissolve Application Grid box into constituent products&gt;&lt;click to bring up value propositions&gt;The complete application foundation features coupled with the industry’s best capabilities for sharing and dynamically adjusting both physical and virtualized resources means that what we have here is the most complete platform for cloud.WebLogic Server is unquestionably the industry’s #1 Java EE application server in performance. With GlassFish highly streamlined for rapid, iterative development and Virtual Assembly Builder as a game-changing new approach to application deployment, you get that #1 performance AND #1 in time-to-market.And with cross-stack certification and optimization that no other vendor can give you, Oracle Application Grid products provide by far the greatest integration synergies with benefits in cost, performance, and ease-of-use, and flexibility to change.
  8. APM Moniforce - real user experience monitoring ClearApp – SOA application discovery and modeling Auptyma - monitoring Java in production We have rounded out the APM capabilitiesLifecycle Management Virtual Iron - virtualization and cloud Mgmt Comprehensive lifecycle supportApplication Quality Management E-test Suite – auto testing platform for SOA Complements our own testing solutions Comprehensive automated testing solution Configuration management mValent – application configuration mgmt Active Reasoning - compliance , change detection Creating best of breed Config solution for Oracle &amp; non-Oracle
  9. I would like to use this slide showing the lifecycle of how a private cloud would work within an enterprise. Note the different roles.1. First IT sets up the private PaaS based on the Oracle Cloud Platform. They also define certain shared components to ensure standardization and make it easier for app builders. These components may be services, processes or UI components. They also need to set up a self-service application, potentially based on WebCenter portal and Identity Management. This is potentially also integrated with the enterprise’s IT Service Mgmt application such as Siebel or BMC/Remedy.2. Next, an app owner can take advantage of the PaaS and shared component to more quickly assemble the app and deploy it through self-service. If their role entitles them to make that request, it is automatically provisioned. If not, it gets routed to their management and/or IT for workflow approval…just like a procurement process.3. Third, users start using the app.4. If usage starts to approach the capacity limits, the app owner can monitor this through self-service. And the system can scale automatically thanks to an underlying grid architecture at the database and middleware levels, and thanks to effective grid control by Enterprise Manager.5. Enterprise Manager also tracks resource usage (metering) and this data can be used to charge back to the departments or LOBs.So, this PaaS shows some of the key characteristics of cloud computing: self-service, shared services, dynamic provisioning, elastic scalability and metering/chargeback.
  10. Oracle Enterprise Manager offers capabilities today that can help customers on the left side of the previous slide. It also has capabilities today to help customers who identified themselves on the right hand side of the previous slide. We will cover these areas. We will also cover some very exciting new capabilities that are upcoming. The new capabilities will enable you to deploy out-of-box cloud management solutions. It is important to note that unless the foundational capabilities are in place, you will not maximize the benefits of cloud computing. So it pays to be honest about your own IT management capabilities and set realistic objectives to ensure your path to the cloud offers the maximum benefit.
  11. Oracle Enterprise Manager offers capabilities today that can help customers on the left side of the previous slide. It also has capabilities today to help customers who identified themselves on the right hand side of the previous slide. We will cover these areas. We will also cover some very exciting new capabilities that are upcoming. The new capabilities will enable you to deploy out-of-box cloud management solutions. It is important to note that unless the foundational capabilities are in place, you will not maximize the benefits of cloud computing. So it pays to be honest about your own IT management capabilities and set realistic objectives to ensure your path to the cloud offers the maximum benefit.
  12. Support various patch typesPatchsets, patches, Security patches, RPMs, etc
  13. Virtual Assembly Builder includes the following product components: Introspector: an introspection tool that allows users to capture the configuration and assets of an existing multi-tier enterprise applications and produce the equivalent assembly and appliance metadata. Assembly Editor: a metadata editing tool that allows users to create a new assembly from any existing appliances or assemblies and to change their properties by manipulating the appliance or assembly metadata. Template Creator: A tool that creates the necessary Oracle VM disk images and configurations of the introspected system into deployable artifacts for every appliance within an assembly. (This process is called packaging.) Deployer: a deployment tool that allows users to instantiate a complete assembly with all the appliances provisioned on a resource pool of virtualized servers and configured to connect with each other automatically. An assembly is simply a collection of interrelated software appliances that are automatically configured upon deployment. Assemblies are typically deployed onto a set of virtualized hardware resources to ensure high levels of hardware utilization and efficiency.