United Airlines Big Digital Marketing Strategy

1. Mark dell
United’s Big Bang Strategy

2. About United Airlines
United is focused on being the airline
customers want to fly, the airline
employees want to work for and the airline
shareholders want to invest in.

3. Big idea
By integrating Bitcoin and the
block chain, transactions would be
fast, efficient, and secure.
The Big Idea

4. Target Market
• Audience is made up of people ranging in
ages from 35-54
• Graduated college and have a household
• Employed full-time in professional, business,
or management occupations

5. Social Media Tactics
Book a trip and look up friends in your destination city, also find out
who’s on your flight and even get seats together now on Facebook
and Twitter using 4 easy steps:
1. Book flight
2. Check in
3. Manage your booking
4. Suggest or invite your Facebook and Twitter friends along with
you.

6. Online Advertising
Rich Snippet
Display Banner Ads
VS

7. Key Performance Indicators
• CPM (Clicks-per-millie)
• CPA (Clicks-per-acquisition)

8. Search Engine Marketing
• “Booking”
• “Cheapest Flights”
• “Legroom”

9. Using different brands to help draw attention to our new app
offers/discounts such as:
• Hertz Car rental
• Hilton Hotels
• Starbucks

10. Budget
Budget of 10million
• Content Marketing (4million)
• Google Adwords (2million)
• Facebook (500k)
• Twitter (500k)
• Bitcoin (1.5 million)
• Miscellaneous (1.5 million)