"If we don't tell our story, someone else will." Because I believe it is incumbent on school leaders to tell their schools' stories, I give you 4 easy steps to telling your school's story on twitter. You can learn details, download checklists, and more in my mini-course: http://thecompellededucator.blogspot.com/p/how-to-tell-your-schools-story-on.html Connect with me if I can help your school or district create and follow through with a plan to celebrate your schools on twitter. Follow me at @jennifer_hogan