In 2015, Parks Associates assisted AARP in producing a ground-breaking market report on trends and key players in the caregiving solution market. The Caregiving Innovation Frontiers report identified a $279 billion revenue opportunity on the 2016-2020 horizon. Join AARP’s Senior Vice President of Market Innovation as he highlights exciting areas of new opportunity for innovation in caregiving technology.

1. Caregiving Innovation
Frontiers: The Trends
Jody Holtzman, SVP, Market Innovation
CES Digital Health Summit
January 7, 2017

2. Macro Trends
 PATIENT/CONSUMER-CENTERED CARE
 CONSUMER ENGAGEMENT
 FOCUS ON PREVENTION
 FROM VOLUME TO VALUE
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3. Defining Caregiving
Daily
Essential Living
Health and Safety
Awareness
Care
Coordination
Transition
Support
Social
Well-being
Caregiver
Quality of Life

4. Six Areas of Opportunity
Daily
Essential Living
Health and Safety
Awareness
Care
Coordination
Transition
Support
Social
Well-being
Caregiver
Quality of Life
Meals, Home & Personal Care, Home Repair,
Delivery, Transportation Services
Health Vitals Alerts, Diet & Nutrition, Medication
Management, Personal Safety Monitoring, Telehealth
Care Planning, Care Professional Engagement,
Records/Benefits Mgt, Recovery Support
Home Retrofit Svcs, LTC Insurance Planning, LTC Provider
Referral, Legal Assistance, Hospice Planning
Digital Inclusion, Life Enrichment & Empowerment,
Community Networking, Life Companions
Respite and Backup Care, Social Support, Health &
Wellness, Financial/Job Security

5. Strong Growth
Revenue Forecast 2017-2021: $308 billion (up from
$279 billion)
Daily
Essential Living
Health and Safety
Awareness
Care
Coordination
Transition
Support
Social
Well-being
Caregiver
Quality of Life

6. Strong Consumer Spend
 CONSUMER SPEND (CAREGIVER AND CARE RECIPIENT) IS
OVER 80% OF THE $308 BILLION IN CUMULATIVE
REVENUE
 AVERAGE OUT OF POCKET SPENDING PER CARE
RECIPIENT IS FORECAST TO INCREASE 69% 2017-2021 TO
OVER $509 PER YEAR
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7. Ecosystem Growth
 TOP SHELF VENTURE FIRMS ARE INVESTING IN CAREGIVING
– A16Z, OAK HC/FT, KAPOR CAPITAL, etc
 IN TWO YEARS, 3 CAREGIVING STARTUPS ATTRACTED OVER
$130 MILLION IN VENTURE INVESTMENT
 200 CAREGIVING STARTUPS APPLIED TO INNOVATION50+
LIVEPITCH
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8. SMART SENSORS, VOICE, AND CONNECTED
DEVICES
MOMENTUM IN ON-DEMAND CARE
THE SPREAD OF PLATFORM-AS-A-BUSINESS
REIMBURSEMENT AS A REVENUE MODEL
Opportunity Trends

9. Put the Consumer at the Center
 FOCUS ON ASPIRATION, NOT DECLINE
 OLD IS ANOTHER 17 YEARS, WHATEVER YOUR AGE
 ONE SIZE DOES NOT FIT ALL
 ADD ANALOG MODELS TO TECHNOLOGY SOLUTIONS
 EVERYONE HAS A SENSE OF DIGNITY
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10. Six Areas of Opportunity
Daily
Essential Living
Health and Safety
Awareness
Care
Coordination
Transition
Support
Social
Well-being
Caregiver
Quality of Life