Designing A Post Digital Retail Reinvention

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The document discusses the concept of post-digital and how digital experiences are blending with physical spaces. Key points include: 1) The physical world is becoming the new interface as digital experiences overlap with the real world. 2) Everything and everywhere can become a purchase platform, changing expectations of experiences. 3) Infrastructure, services, and how physical spaces are coded will determine experience blending digital with physical.

Business

IBM
Interactive
Experience
digital is not the destination
2 #postdigital

IBM
Interactive
Experience
the physical space is the new post digital interface
3 #postdigital

IBM
Interactive
Experience
the entire world is a purchase platform
4 #postdigital

IBM
Interactive
Experience
–Paul Papas, Global Leader
“The last, best experience that anyone has anywhere becomes the
minimum expectation for the experiences they want everywhere.”
#postdigital

IBM
Interactive
Experience
6
amazon
everything
E-commerce is continually picking up
speed and reaping market share
Source: 2015 Fortune

IBM
Interactive
Experience
7
$265.9
in- store shopping
billion
$46.5
online shopping
billion
physical stores
aren’t disappearing
Source: 2015 PSFK

IBM
Interactive
Experience
8
order ahead
@starbucks
Source: 2015 Bloomberg News
anywhere
purchase
platforms

IBM
Interactive
Experience
9
Pharmacy Employs
Shopper Data And Context
To Anticipate Needs
@walgreens
Source: 2015 PSFK
predictive
assistance

IBM
Interactive
Experience
10
connects shoppers to the local
farmers and delivers the farm
stand to your door.
@goodeggs
collaborative
marketplaces

IBM
Interactive
Experience
11
less retail space needed
digital
windows

IBM
Interactive
Experience
12
enable humans to deliver the
experience with the right tools
tech
enabled
service

IBM
Interactive
Experience
13
in store mode for self service
@apple
tech
enabled
service

IBM
Interactive
Experience
14
the physical experience is written in code
#postdigital

IBM
Interactive
Experience
15
infrastructure and services matter
#postdigital

IBM
Interactive
Experience
16
generate new revenue
with by enabling
media services
opportunity:
#postdigital

IBM
Interactive
Experience
17
Transformation from
property company to
a post digital media
company
action:
#postdigital

IBM
Interactive
Experience
thank you
18
@jojobickley
#postdigital

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