3. AND THE TRUTH IS, MOST
EMAILS AREN’T OPENED :(
The 85,637 email campaigns we looked at
totaled 1.7 billion sends. Only 232 million - or
13.53% - were opened.
4. BUT SOME EMAILS DID MUCH
BETTER THAN OTHERS
While 2 in 5 emails had open rates under
10%, 1 in 5 had an open rate above 50%.
13. PEOPLE READ EMAILS ON THEIR PHONES
It can be hard to get subject lines that short, but look at
the first 27 characters of your subject line and make
sure they’re compelling.
“Hunter Walk grew YouTube by…”
16. BUT OVERALL, IT DECREASED
OPEN RATES :(
Personalized emails were only opened 9.34%
of the Mme (-3.29%)
17. PERSONALIZATION CAN BE
COMPELLING THOUGH
PersonalizaMon is a tool, and we don’t always use it well.
Just pung a name in a subject line won’t increase opens.
Other variables, like including the name of an item leT in
the cart, resulted in high open rates (34%).
18. HOW DOES WORD AND
PUNCTUATION CHOICE AFFECT
OPEN RATE?
31. DON’T BUILD TOMORROW’S EMAILS
WITH YESTERDAY’S BEST PRACTICES
Don’t write best pracMces in stone, be empatheMc
and think about your reader as a person. Talk like a
real person, be nice and be compelling.