1. Understanding How Networked NonprofitsCan Transform Neighborhoods and Communities Beth Kanter, CEO ZoeticaCraigslist Bootcamp, August 2010

2. Beth Kanter http://www.bethkanter.org

3. Let’s Get Social! Hashtag: #netnon Wiki: http://networkednonprofit.wikispaces.com Book on Amazon: http://bit.ly/networkednp

4. Share Pairs Introduce yourselves and your organizations How are you currently using social media? Photo by Franie

5. The Networked Nonprofit

7. The Books in p

8. The Books in p

10. What is a Networked Nonprofit?

11. Why become a Networked Nonprofit?

12. Complex social problems that outpace the capacity of any individual organization Photo by squeakymarmot

13. In a networked world, nonprofits need to work less like this Source: David Armano The Micro-Sociology of Networks

14. And more like this …. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

15. Some nonprofits are born networked nonprofits, it is in their DNA ….

16. Social Culture: Not Afraid of Letting Go Control

17. Other nonprofits make that transition more slowly

18. The Networked Nonprofit

20. Transparency

22. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more

23. The Black Smoke Monster on LOST

26. Leaders Experience Personal Use

27. Describe results versus tools

28. Making Social A Cultural Norm ….

32. Why policy is needed

33. Cases when it will be used, distributed

34. Oversight, notifications, and legal implications

35. Guidelines

36. Identity and transparency

37. Responsibility

38. Confidentiality

39. Judgment and common sense

40. Best practices

41. Tone

42. Expertise

43. Respect

44. Quality

45. Additional resources

46. Training

47. Operational Guidelines

48. Escalation

49. Policy examples available at wiki.altimetergroup.comSource: Charlene Li, Altimeter Group

50. Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”

51. Testing the policies: Refining, Educating

52. Don’t moon anyone with a camera, unless you hide your face ….

54. #Squirrel!

55. Your organization has a social culture if …. Treats skepticism as a conversation starter, not stopper Leaders understand the power behind the tools Leaders are open to reverse mentoring if needed Describe results Social is the cultural norm Try it and fix it approach Value learning Social media policy is not just a piece of paper

56. Reflection: How social is your organization’s culture? NOT AT ALL VERY Somewhere in between?

57. Theme 2: Transparency Networked Nonprofits consider everyone inside and outside of the organization resources for helping them to achieve their goals

58. The Nonprofit Fortress

59. Transactionals

61. Transparent Sponges

63. Do we have to share everything?

65. Share Pairs: If the default was open, what would you close? Photo by Steve Scott

66. You want me to start Tweeting too? Simplicity: From scarcity to abundance …

67. You have too much to do because you do too much

68. Leverage your networks ..

74. Share Pair: What could you do less of?

75. Who is going to do the work?

76. Three Models

78. We assert the unalienable rights of The Intern. We understand that The Intern might be a high school student, an MBA, a retiree, or anyone in between. The Intern will be taken seriously, given real work to do, be respected for their opinion, and will be patiently taught the things they don’t yet know.

79. Don’t do this to your intern ….

81. The perfect intern might be already be in your network

82. How many are hands-on with social media? How many manage someone who is doing the work? ADOLAS

83. Oh Look, A Squirrel!

86. What are the surefire ways to waste time with social media?

87. How To Waste Your Time With Social Media Subscribe to too many blogsRead every tweet, Facebook Post and Status UpdateSetting up profiles on very social network known to mankindChecking your social media every 5 minutes Following or Friending too many people who are not part of your community Posting repeat messages

88. #Squirrel! Photo by Craig Newmark

89. Reflection Book Raffle: Write on index card include your name and email address Share PairPopcorn

90. The Networked Nonprofit Book Signing12:15

91. Beth Kanter http://www.bethkanter.org