Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.

1. Social Network’ing’
Kemal Brown
Digital Consultant
Networking For Success
MonaVisitors Lodge, Nov. 24, 2015

2. Taking Our NetworksToThe Net
•Now if the aim of networking is to connect with
likeminded professionals to help you achieve
your professional goals while making
meaningful contributions, then social media is
the perfect vehicle.

3. Taking Our NetworksToThe Net
•Social media allows you to reach, anyone,
anywhere, anytime. It possesses the
astonishing capability to create a one-to-one
personal connection with virtually anyone – the
wonders of the perfect cold message or email.

4. A Few StatisticsTo KickThings Off
• 94% of recruiters use, or plan to use social media for recruiting.
This number has increased steadily for the last 6 years. (Source:
Jobvite).
• Employers who used social media to hire found a 49%
improvement in candidate quality over candidates sourced only
through traditional recruiting channels. (Source: Jobvite).
• 89% of all recruiters report having hired someone through
LinkedIn. Facebook andTwitter trailed by a wide margin, reaching
only 26% and 15% respectively. (Source: Herd Wisdom).

8. YOU
ARE
A
BRAND

10. "We are CEOs of our own companies: Me
Inc.To be in business today, our most
important job is to be head marketer of a
brand calledYou.” –
Tom Peters, Branding Expert

11. • Personal branding, then, is key to optimize your social networking – a great
personal brand is like a well sharp business suit – it makes you look good.
• Before going to any event use social media to do a bit of research on your
prospects – the people you would like to meet.
• Keep consistency across all your profiles, when you show people who you
are they will believe you.
• LinkedIn is the best network for networking as it allows each of us to display
digital resumes for the perusal of prospects. Be strategic.
A FewTips For Effective Social Networking

12. Why LinkedIn
•Over 60% of users make more than US$75,000 a year,
40% of users make $100,000 or more annually. -
Stephanie Sammons, social media strategist.
•It exists for one reason – professional connections to add
value.
•Attract opportunities and influential people – create
smart networks – quality over quantity.

13. • Do treat your profile as your professional brochure. Use an appropriate-
looking profile image and put in complete and up-to-date information.This
will be your first impression for many.
• Don't blanket connect. Before you ask for a connection, learn about the
candidate. Be ready to explain why they should connect with you.
• Do get intentional testimonials and endorsements that speak to your actual
skills.
• Do reach out and make meaningful connections.Take the time to find
common ground based on your profiles and consider how you can bring
reciprocal value.
• Do get intentional testimonials and endorsements that speak to your actual
skills.
LinkedIn Dos….

14. • Don't let your profile sit inactive. Even if you only post an update once a
week, keep it alive.
• Don't treat LinkedIn as a chore. Dedicate real time and effort to make the
most of your connections, and you'll establish worthwhile, long-term
relationships.
• Don't create verbiage combinations that no one understands.
• Don't hog the conversations in groups or make it your personal soapbox.You
should always consider others and bring value with every post.
LinkedIn Don’ts….

15. www.facebook.com/kemallbrown
@kemallbrown
@kemallbrown
ThankYou!
jm.linkedin.com/in/kemallbrown

16. But
First
Let’s
Take A
Selfie!!