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BACKGROUND	
  

       Mild	
  Traumatic	
  Brain	
  Injury	
  (MTBI)	
  can	
  be	
  caused	
  by	
  a	
  hit	
  or	
  blow	
  to	
  the	
  head	
  that	
  results	
  in	
  a	
  loss	
  
       or	
  alteration	
  of	
  consciousness.	
  MTBI	
  is	
  often	
  described	
  as	
  a	
  concussion.	
  MTBI	
  is	
  one	
  of	
  the	
  most	
  
       common	
  forms	
  of	
  combat-­‐related	
  injury	
  and	
  is	
  prevalent	
  among	
  Servicemembers	
  who	
  are	
  injured	
  
       during	
  operations,	
  to	
  include	
  the	
  Global	
  War	
  on	
  Terror.	
  

       Regular	
  concussions	
  are	
  typically	
  caused	
  by	
  direct	
  impact	
  to	
  the	
  head.	
  Further	
  evidence	
  in	
  the	
  
       study	
  of	
  head	
  injuries	
  suggest	
  that	
  the	
  pressurized	
  blast	
  waves	
  produced	
  by	
  powerful	
  IEDs	
  and	
  
       rocket-­‐propelled	
  grenade	
  inflict	
  a	
  fundamentally	
  different	
  type	
  of	
  brain	
  injury,	
  yet	
  a	
  TBI	
  none-­‐the-­‐
       less.	
  

       	
  
       PURPOSE	
  

       The	
  purpose	
  of	
  the	
  Mild	
  Traumatic	
  Brain	
  Injury	
  Journal	
  is	
  to	
  create	
  awareness	
  for	
  the	
  publics	
  of	
  
       each	
  state	
  and	
  territory	
  of	
  MTBI	
  and	
  its	
  effects	
  on	
  our	
  Servicemembers.	
  

       This	
  MTBI	
  Journal	
  could	
  benefit	
  Servicemembers,	
  family	
  members,	
  employers,	
  educators,	
  elected	
  
       officials	
  and	
  the	
  general	
  populace	
  of	
  each	
  state	
  and	
  territory	
  as	
  a	
  resource	
  guide	
  and	
  general	
  
       education	
  journal.	
  

       To	
  the	
  injured	
  Servicemembers	
  and	
  their	
  families,	
  the	
  MTBI	
  Journal	
  can	
  provide	
  comfort,	
  
       inspiration	
  and	
  resources	
  to	
  cope	
  with	
  the	
  injuries.	
  

	
  
     OVERALL	
  SCHEME	
  OF	
  MANEUVER:	
  	
  
     	
  
     Create	
   a	
   Mild	
   Traumatic	
   Brain	
   Injury	
   Journal	
   with	
   specific	
   content	
   from	
   all	
   54	
   states	
   and	
  
     territories.	
   Each	
   state	
   and	
   territory	
   will	
   be	
   able	
   to	
   input	
   content	
   for	
   publication	
   specific	
   to	
   their	
  
     situation	
   –	
   if	
   requested	
   or	
   intended	
   –	
   to	
   both	
   a	
   physical	
   magazine	
   and	
   a	
   web	
   version	
   of	
   the	
  
     same	
  periodical.	
  	
  
     	
  	
  
     The	
   offline	
   and	
   online	
   versions	
   of	
   this	
   publication	
   will	
   be	
   similar	
   to	
   the	
   Brain	
   Injury	
  
     Alliance	
  of	
  Kentucky	
  Military	
  MTBI	
  Resource	
  Journal	
  print	
  and	
  PDF	
  version	
  as	
  seen	
  via	
  
     the	
  link	
  below:	
  
     	
  
     http://www.biak.us/sites/default/files/BIAK%20MTBI%20Resource%20Journal.pdf	
  	
  
     	
  	
  
     Included	
   in	
   this	
   proposal	
   is	
   how	
   this	
   publication	
   would	
   be	
   concepted,	
   managed,	
   created,	
  
     printed	
  and	
  distributed.	
  	
  
	
                                                    	
  




	
  
 

       OVERALL	
  GENERAL	
  TEMPLATE:	
  	
  
       	
  
       Using	
  the	
  BIAK	
  Kentucky	
  MTBI	
  Resource	
  Journal	
  as	
  a	
  guide,	
  generic	
  information	
  regarding	
  MTBI	
  
       would	
  occupy	
  more	
  than	
  70%	
  of	
  the	
  content	
  within	
  the	
  journal.	
  	
  
       	
  
       These	
  generic	
  stories,	
  facts,	
  best	
  practices,	
  etc.	
  would	
  be	
  provided	
  in	
  the	
  individual	
  state	
  and	
  
       territory	
  template.	
  
       	
  
       Each	
   state	
   and	
   territory	
   would	
   be	
   responsible	
   for	
   providing	
   an	
   introduction	
   from	
   their	
   Adjutant	
  
       General,	
   a	
   story	
   with	
   pictures,	
   a	
   resource/contact	
   page,	
   and	
   an	
   ample	
   amount	
   of	
   pictures	
   of	
  
       state/territory	
  specific	
  Guardmembers	
  to	
  be	
  used	
  throughout	
  the	
  periodical.	
  
       	
  
       	
  
       HOW	
  TO	
  MANAGE:	
  	
  
       	
  
       We	
  recommend	
  that	
  content	
  for	
  this	
  publication	
  be	
  gathered	
  and	
  submitted	
  by	
  each	
  
       state/territory	
  Public	
  Affairs	
  Office.	
  
       	
  
       Stories,	
  pictures,	
  resource	
  numbers,	
  etc.	
  would	
  be	
  sent	
  by	
  each	
  PAO	
  to	
  Kentucky’s	
  PAO	
  office	
  
       for	
  journal	
  integration.	
  
       	
  
       	
  
       CREATION:	
  	
  
       	
  
       Using	
  a	
  universal	
  template	
  similar	
  to	
  the	
  BIAK	
  Kentucky	
  MTBI	
  Resource	
  Journal,	
  the	
  Kentucky	
  
       National	
  Guard	
  Public	
  Affairs	
  Office	
  would	
  integrate	
  each	
  state	
  and	
  territories	
  content	
  into	
  a	
  
       journal	
  specific	
  to	
  their	
  state	
  and	
  territory.	
  
       	
  
       	
  
       DISSEMINATION/FULFILLMENT:	
  	
  
       	
  
       Journals	
  would	
  be	
  drop-­‐shipped	
  to	
  each	
  state	
  and	
  territory’s	
  NG	
  Public	
  Affairs	
  Office.	
  Each	
  
       state/territory	
  PAO	
  would	
  be	
  responsible	
  for	
  distributing	
  the	
  journals	
  from	
  their	
  offices.	
  
       	
  
       PRINT	
  VENDOR:	
  
       	
  
       The	
  Kentucky	
  National	
  Guard	
  Public	
  Affairs	
  Office	
  has	
  received	
  three	
  bids	
  and	
  has	
  pre-­‐selected	
  
       Valeo	
  Magazine’s	
  publisher	
  as	
  the	
  most-­‐suitable	
  vendor	
  for	
  this	
  endeavor.	
  
       	
  
       The	
  Valeo	
  websites	
  and	
  latest	
  print	
  magazine	
  can	
  be	
  found	
  at:	
  
       	
  
       http://www.valeocommunications.com	
  	
  	
  
       	
  
       http://www.valeocommunications.com/pdf/VM12_1Qv4b.pdf	
  	
  
	
  
 
	
  COSTS:	
  	
  

       	
  
       The	
  Kentucky	
  National	
  Guard	
  Public	
  Affairs	
  Office	
  has	
  received	
  three	
  bids	
  and	
  has	
  pre-­‐selected	
  
       Valeo	
  Magazine’s	
  publisher	
  as	
  the	
  most-­‐suitable	
  vendor	
  for	
  this	
  endeavor.
       	
  
       	
  
       	
  	
  




	
  
 	
  
 

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

EXAMPLES	
  OF	
  INFORMATION	
  FROM	
  EACH	
  STATE	
  

	
  

	
  

       	
  	
  
 

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

EXAMPLES	
  OF	
  STORIES	
  AND	
  PICTURES	
  TO	
  BE	
  PROVIDED	
  BY	
  EACH	
  NG	
  STATE	
  PAO	
  OFFICE	
  




       	
  	
  

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MTBI Journal Proposal Creates Awareness Across States

  • 2. BACKGROUND   Mild  Traumatic  Brain  Injury  (MTBI)  can  be  caused  by  a  hit  or  blow  to  the  head  that  results  in  a  loss   or  alteration  of  consciousness.  MTBI  is  often  described  as  a  concussion.  MTBI  is  one  of  the  most   common  forms  of  combat-­‐related  injury  and  is  prevalent  among  Servicemembers  who  are  injured   during  operations,  to  include  the  Global  War  on  Terror.   Regular  concussions  are  typically  caused  by  direct  impact  to  the  head.  Further  evidence  in  the   study  of  head  injuries  suggest  that  the  pressurized  blast  waves  produced  by  powerful  IEDs  and   rocket-­‐propelled  grenade  inflict  a  fundamentally  different  type  of  brain  injury,  yet  a  TBI  none-­‐the-­‐ less.     PURPOSE   The  purpose  of  the  Mild  Traumatic  Brain  Injury  Journal  is  to  create  awareness  for  the  publics  of   each  state  and  territory  of  MTBI  and  its  effects  on  our  Servicemembers.   This  MTBI  Journal  could  benefit  Servicemembers,  family  members,  employers,  educators,  elected   officials  and  the  general  populace  of  each  state  and  territory  as  a  resource  guide  and  general   education  journal.   To  the  injured  Servicemembers  and  their  families,  the  MTBI  Journal  can  provide  comfort,   inspiration  and  resources  to  cope  with  the  injuries.     OVERALL  SCHEME  OF  MANEUVER:       Create   a   Mild   Traumatic   Brain   Injury   Journal   with   specific   content   from   all   54   states   and   territories.   Each   state   and   territory   will   be   able   to   input   content   for   publication   specific   to   their   situation   –   if   requested   or   intended   –   to   both   a   physical   magazine   and   a   web   version   of   the   same  periodical.         The   offline   and   online   versions   of   this   publication   will   be   similar   to   the   Brain   Injury   Alliance  of  Kentucky  Military  MTBI  Resource  Journal  print  and  PDF  version  as  seen  via   the  link  below:     http://www.biak.us/sites/default/files/BIAK%20MTBI%20Resource%20Journal.pdf         Included   in   this   proposal   is   how   this   publication   would   be   concepted,   managed,   created,   printed  and  distributed.          
  • 3.   OVERALL  GENERAL  TEMPLATE:       Using  the  BIAK  Kentucky  MTBI  Resource  Journal  as  a  guide,  generic  information  regarding  MTBI   would  occupy  more  than  70%  of  the  content  within  the  journal.       These  generic  stories,  facts,  best  practices,  etc.  would  be  provided  in  the  individual  state  and   territory  template.     Each   state   and   territory   would   be   responsible   for   providing   an   introduction   from   their   Adjutant   General,   a   story   with   pictures,   a   resource/contact   page,   and   an   ample   amount   of   pictures   of   state/territory  specific  Guardmembers  to  be  used  throughout  the  periodical.       HOW  TO  MANAGE:       We  recommend  that  content  for  this  publication  be  gathered  and  submitted  by  each   state/territory  Public  Affairs  Office.     Stories,  pictures,  resource  numbers,  etc.  would  be  sent  by  each  PAO  to  Kentucky’s  PAO  office   for  journal  integration.       CREATION:       Using  a  universal  template  similar  to  the  BIAK  Kentucky  MTBI  Resource  Journal,  the  Kentucky   National  Guard  Public  Affairs  Office  would  integrate  each  state  and  territories  content  into  a   journal  specific  to  their  state  and  territory.       DISSEMINATION/FULFILLMENT:       Journals  would  be  drop-­‐shipped  to  each  state  and  territory’s  NG  Public  Affairs  Office.  Each   state/territory  PAO  would  be  responsible  for  distributing  the  journals  from  their  offices.     PRINT  VENDOR:     The  Kentucky  National  Guard  Public  Affairs  Office  has  received  three  bids  and  has  pre-­‐selected   Valeo  Magazine’s  publisher  as  the  most-­‐suitable  vendor  for  this  endeavor.     The  Valeo  websites  and  latest  print  magazine  can  be  found  at:     http://www.valeocommunications.com         http://www.valeocommunications.com/pdf/VM12_1Qv4b.pdf      
  • 4.    COSTS:       The  Kentucky  National  Guard  Public  Affairs  Office  has  received  three  bids  and  has  pre-­‐selected   Valeo  Magazine’s  publisher  as  the  most-­‐suitable  vendor  for  this  endeavor.          
  • 6.                                             EXAMPLES  OF  INFORMATION  FROM  EACH  STATE          
  • 7.                                             EXAMPLES  OF  STORIES  AND  PICTURES  TO  BE  PROVIDED  BY  EACH  NG  STATE  PAO  OFFICE