The key to a successful recruiting strategy is attracting top candidates amongst your most important talent pools. Learn how Sponsored Updates can help you better identify, attract and engage talent that¹s right for you. Learn more about Sponsored Jobs: http://linkd.in/1x9ZcHT

1. Maximize Brand Awareness with
Sponsored Updates
LinkedIn Confidential ©2013 All Rights Reserved

2. Maximize Brand Awareness with Sponsored Updates
Mike McElherne
VP, Talent Acquisition
WaterstoneMortgage
Caroline Thornton
Relationship Manager
LinkedIn
Sam Wener
Solutions Consultant
LinkedIn

3. Agenda
-Introduction
-Mike McElherne’s Challenge
-How Mike Expanded His Reach to a Targeted Audience
-Sharing Content & Growing Followers
-Sponsored Updates Results
-Questions
-Next Steps

4. Mike McElherne
VP, Talent Acquisition
WaterStone Mortgage

5. Headquartered in Pewaukee, Wisconsin
Residential Mortgage Lenders
721 – Employees
73 Branch Locations
2 Recruiters
NASDAQ – WSBF

9. Build trust with your
target audience at scale

10. Find aanndd eennggaaggee bbuuyyeerrss

11. Sharemeaningful ccoonntteenntt

12. With Sponsored Updates you can reach & engage with
members outside your followers
330M+
(+2 every sec)
Sponsored Updates
reach the entire LinkedIn network
LinkedIn Member Population
Waterstone’s Current
Follower Base: 2,538
Company Updates only
reach your pool of followers

13. Target with accuracy using advanced filters
Targeting Sponsored Updates Company Updates
Location ✔ ✔
Company Size, Industry ✔ ✔
Function, Seniority ✔ ✔
Company Name ✔
Job Title ✔
School ✔
Skills ✔
Group Membership ✔
Gender ✔
Age ✔
Negative targeting ✔

14. Sharing Content

15. Waterstone’s Results

16. Learn more about sponsoring
your job on LinkedIn
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