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@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR MOMENTS THAT MAKE CONTENT
GREAT
@LAURENTEE
@LAURENTEE
#SMWiAustin
THE FIRST TWEET: APRIL 14, 2008
Twitter. It’s what’s happening
@2008PLAYERS
@LAURENTEE
#SMWiAustin
Twitter. It’s what’s happening
@2008PLAYERS
@LAURENTEE
#SMWiAustin
Twitter. It’s what’s happening
@2008PLAYERS
@LAURENTEE
#SMWiAustin
@2008PLAYERS
Twitter. It’s what’s happening
@2008PLAYERS@2008PLAYERS
@LAURENTEE
#SMWiAustin
@2008PLAYERS
Twitter. It’s what’s happening
@2008PLAYERS
@LAURENTEE
#SMWiAustin
Twitter. It’s what’s happening
ONE DAY
LATER
@LAURENTEE
#SMWiAustin
AUDIENCES EXPECT MORE,
AND DESERVE RESPECT
#SMWiAustin
SET YOURSELF UP FOR
SUCCESS IN THE
MOMENTS THAT MATTER.
REHEARSE FOR REAL TIME
@LaurenTee
Rehearse for Real Time (SMWi-Austin 2017)
@LAURENTEE
#SMWiAustin
DEBUT OF JACKSONVILLE JUMBO SHRIMP
Eater.
@LAURENTEE
#SMWiAustin
Twitter. It’s what’s happening
@LAURENTEE
#SMWiAustin
MAKING THEIR TWITTER DEBUT…
@LAURENTEE
#SMWiAustin
MAKING THEIR TWITTER DEBUT…
@LAURENTEE
#SMWiAustin
#SMWiAustin
IF WE AREN’T SERVING
OUR AUDIENCE, SOMEONE
ELSE WILL.
@LaurenTee
REHEARSE FOR REAL TIME
@LAURENTEE
REHEARSE FOR REAL TIME
WHAT IS REAL TIME?
▸Rapid
@LAURENTEE
REHEARSE FOR REAL TIME
WHAT IS REAL TIME?
▸Rapid
▸Engaging
@LAURENTEE
REHEARSE FOR REAL TIME
WHAT IS REAL TIME?
▸Rapid
▸Engaging
▸Aim
@LAURENTEE
REHEARSE FOR REAL TIME
WHAT IS REAL TIME?
▸Rapid
▸Engaging
▸Aim
▸Lively
#SMWiAustin
COMMIT TO THE PROCESS
OF CAPTURING A MOMENT,
NOT AN EVENT.
@LaurenTee
REHEARSE FOR REAL TIME
@LAURENTEE
#SMWiAustin#SMWiAustin
@LAURENTEE
#SMWiAustin#SMWiAustin
@LAURENTEE
#SMWiAustin#SMWiAustin
@LAURENTEE
#SMWiAustin#SMWiAustin
IF I WAS PRODUCING…
Rehearse for Real Time (SMWi-Austin 2017)
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM
RUNDOW
N REHEARSE
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM
RUNDOW
N REHEARSE
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS
• STORY
• AUDIENCE
• CAPACITY
@LAURENTEE
#SMWiAustin
CONTENT
HUB
SOCIAL
VIDEOBLOG
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM
RUNDOW
N REHEARSE
@LAURENTEE
REHEARSE FOR REAL TIME
TEAM OF ONE
Executive Producer
Content Creator
Social Listening
@LAURENTEE
REHEARSE FOR REAL TIME
SMALL TEAMS
Executive Producer
Content
Creator
RunnerCommunity
Manager
AND
@LAURENTEE
REHEARSE FOR REAL TIME
SMALL TEAMS Executive Producer
Copywriter
Content
Creator Runner
Community
Manager
Video StoriesPhotos
OR
AND
@LAURENTEE
REHEARSE FOR REAL TIME
LARGER TEAM
Executive Producer
(not publishing)
Content
Producers
Runners
Community
Manager
VideoPhoto Editor
Analyst
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM
RUNDOW
N REHEARSE
@LAURENTEE
REHEARSE FOR REAL TIME
CREATE A RUNDOWN
Time: Action/Activity: Who: Content Type: Social Channel:
8 AM
Registration /
Welcome
Lead + Staff
Photo booth,
IG story,
Keys for event attendees
FB
Instagram stories
Twitter
9-10AM Opening Keynote Lead + Blogger
Live blog of highlights from Keynote;
Visual quotes & slide images;
blog,
Twitter, Instagram
10-11:30 Breakouts Lead + ST staff
Staff to send best quotes, Q&As and pics to Lead;
community moderation by Lead
Twitter, Instagram,
Facebook, Linkedin
1-2PM Breakouts Lead w/ ST staff
Each breakout session has a social volunteer who
contributes to live blog; Lead takes best content to
publish into social
blog, Twitter,
Instagram, Linkedin
2:30-3:30 Panel Discussion Lead + volunteers
Moderate corresponding Twitter chat with event
attendees and followers
Twitter
#SMWiAustin
CHANNEL THE COLOR
COMMENTATOR, NOT THE
PLAY BY PLAY ANOUNCER
@LaurenTee
REHEARSE FOR REAL TIME
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM
RUNDOW
N REHEARSE
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
▸ Practice live streaming (test the wifi!)
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
▸ Practice live streaming (test the wifi!)
▸ Pre-write names, titles, places, &
hashtags
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
▸ Practice live streaming (test the wifi!)
▸ Pre-write names, titles, places, & hashtags
▸ Schedule necessary posts in advance
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
▸ Practice live streaming (test the wifi!)
▸ Pre-write names, titles, places, & hashtags
▸ Schedule necessary posts in advance
▸ Build paid campaigns & audience targets
@LAURENTEE
REHEARSE FOR REAL TIME
REHEARSAL CHECKLIST
▸ Scene-setting content
▸ Practice live streaming (test the wifi!)
▸ Pre-write names, titles, places, & hashtags
▸ Schedule necessary posts in advance
▸ Build paid campaigns & audience targets
▸ Create an issue escalation plan
@LAURENTEE
REHEARSE FOR REAL TIME
PREPARING FOR THE MOMENTS THAT MAKE CONTENT GREAT
CHANNELS TEAM RUNDOWN REHEARSE
QUESTIONS?
Lauren@
teaguefc.com
@LAURENTEE
#SMWiAustin
SUPERBOWL LI (during trophy presentation)
@LAURENTEE
#SMWiAustin
SUPERBOWL LI
THANK YOU!
LAUREN@TEAGUEFC.COM
@LAURENTEE ON TWITTER
#SMWiAustin

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Rehearse for Real Time (SMWi-Austin 2017)