2. What is Infotainment ?
Information-based media content that also includes entertainment content
in an effort to enhance popularity with audiences and consumers.
Infotainment
Info tainment
Information
Entertainment

3. Infotainment
Infotainment
Content
Delivered
Entertaining
Attract
Consumer's
Interest
Informative

4. Origin of Infotainment
This term was 1st used in September 1980 by British information scientist who
put comedy shows on their professional conference.

5. Evolution of Infotainment
How Technology changes the Infotainment Style.
• Newspaper.
• Radio.
• Television.
• Computer.
• Smart Phone.
• In Vehicle Infotainment.

6. Why Infotainment ?
• To Inform.
• To Educate.
• To Entertain.
• To persuade customer.
• To launch a new product in the market.
• To present the News in an entertaining way.

7. Journalism vs Infotainment
Earlier journalism was concerned with reporting of serious subjects.
Infotainment supports activities as Marketing Advertisement, Sports
news, Sales & finance and Delivery.

8. The Characteristics Of
Infotainment
• The typical style of Infotainment television contains computer-animated logos, eye-catching
visuals and rhetorical headlines.
• The phenomenon of infotainment denotes a type of television news where style triumphs
over substance, the mode of presentation becoming more important than the content.

9. The Characteristics Of
Infotainment
• Infotainment provides stories for its consumers. It tries to search for the thrilling, special and
surprising essence of an event and makes an entertaining, exciting story out of it.
• The strongest and most defining characteristics of Infotainment itself are personalization
and emotionalism.

10. Infotainment in vehicles.
Examples of Infotainment
Infotainment on Television.
Radio & More
TV Shows and Advertisement

11. Examples of Infotainment
Infotainment on Internet
Infotainment on Newspaper

12. Advantage Of Infotainment
Infotainment focuses attention on major issues in a format people will watch.
• Society benefits from more citizen involvement and interest in these issues.
Infotainment can provide a voice to those whom more "serious" journalists sneer at.
• It allows more sides of a story to be heard – a more multi-faceted “truth.”

13. • It also can attract public interest about important subjects, which responsible journalists
can then investigate.
Infotainment connects us with one another.
• Such shows are the colonial taverns or Main Street barbershops of our time, a focal
point for discourse.
Advantages Of Infotainment

14. Disadvantages Of Infotainment
When news is mixed with entertainment, the audience becomes confused.
• We have increasing difficulty separating fact from fiction. As a result, we are misinformed
Infotainment tends to generate or reinforce powerful stereotypes.
• Issues tend to be oversimplified into "us against them."
Because media time and space are limited, we also are uninformed.
• Infotainment takes up "room" that could have gone to other important topics.

15. Conclusion
• Infotainment is a great and effective method
to deliver knowledge to the people as it
takes the pressure off and make it a real fun.
• As the entertainment factor attracts those
people who otherwise would have neglected
the information being conveyed;
e.g. children
• Also infotainment tends to convey the
message in a more subtle manner and with
ease.