11. -Paul Graham
Y−combinator 創業者
Copyright 2017 Masayuki Tadokoro All rights reserved
”作る前に売れ”
Y combinatorのスタートアップは、
プロダクトを作る前に、
売れるかどうかを
イメージしてMVP を作るようにしている
103. ランディング 理解 判断 行動
わかる
迷う
or
良い
悪い
or
できる
できない
or
迷うとユーザーは
即離脱する!
なぜオンボーディングが
大事なのか?
Copyright 2017 Masayuki Tadokoro All rights reserved
Startup Science 2017
104. Activationのポイント
Copyright 2017 Masayuki Tadokoro All rights reserved
① 5秒でプロダクトの
価値がわかるようにする
② チュートリアルの設定
③ カスタマーを虜にする瞬間を作る
④ サインアップをできるだけ簡素化する
⑤ ホスピタリティー(おもてなし)
を体験させる
Startup Science 2017
166. Copyright 2017 Masayuki Tadokoro All rights reserved
- Paul Graham
Y−combinator 創業者
“スケールしないことをしろ”
(=Unit economicsが
健全化するまでスケールするな)
Copyright 2017 Masayuki Tadokoro All rights reserved
Startup Science 2017
193. ① フィルターをかける
② 供給が足りないところを狙う
③ ツールとして提供
④ Act as a producer(Supplier)
⑤ Subset Strategy
⑥ オンデマンドでなくてスケジュールで提供する
ニワトリタマゴジレンマ
解消ハック
Copyright 2017 Masayuki Tadokoro All rights reserved
Location base service where you can share photos
Pivoted to photo-sharing service which also has location base service
http://www.techdoll.jp/2011/09/20/kevinsystrom_instagram/
ユーザは写真を共有するために
アプリを活用していることがわかった。
18 month after Instagram founded, they were acquired by facebook with 1 billion USD
http://blog.btrax.com/jp/2016/07/25/startup-first-users/
6. Target a User Group to Fill Both Sides
The idea behind this strategy is similar to #3: try to make a two-sided market one sided. The goal here is to find a user group that can fill both your consumer and your producer roles. That way, you no longer need to worry about attracting and balancing two separate user groups early on.
This was the recipe for success for handmade goods platform Etsy. Etsy’s early research indicated that the people most likely to buy handmade goods were the people that also sold them. So the company decided to focus on this user group to fill out both sides of its marketplace before expanding to other audiences.
http://blog.btrax.com/jp/2016/07/25/startup-first-users/
6. Target a User Group to Fill Both Sides
The idea behind this strategy is similar to #3: try to make a two-sided market one sided. The goal here is to find a user group that can fill both your consumer and your producer roles. That way, you no longer need to worry about attracting and balancing two separate user groups early on.
This was the recipe for success for handmade goods platform Etsy. Etsy’s early research indicated that the people most likely to buy handmade goods were the people that also sold them. So the company decided to focus on this user group to fill out both sides of its marketplace before expanding to other audiences.
http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/
o the casual observer, the Dropbox demo video looked like a normal product demonstration,” Drew says, “but we put in about a dozen Easter eggs that were tailored for the Digg audience. References to Tay Zonday and ‘Chocolate Rain’ and allusions to Office Space and XKCD. It was a tongue- in- cheek nod to that crowd, and it kicked off a chain reaction. Within 24 hours, the video had more than 10,000 Diggs.
スタートアップのアイディアを考えるべき基準とは?
Brian Chesky, founder of Airbnb, started the service in order to solve his issue i.e.he can not pay rent though he has empty room in his apartment