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UUKRKRBBRANDRAND 20152015
| UkrBrand 2015 | TOP Ukrainian Brands |MPP Consulting
TOP 100TOP 100
UUKRAINIANKRAINIAN
BBRANDSRANDS
In XXI century all the business obtained the new asset in its actives – Brand. In addition to the production
capacity and resources leaded in XIX and technologies in XX century, the new era of business require to have
the powerful brand to compete the market more effectively.
In many cases the brand has more influence to the business success than other available assets, sometimes
giving the company the market value just because of its brand strength.
So now it is the time to know how the brand value can influence the company and markets and could this
value be described as exact money sum.
Since 2006, MPP Consulting agency has started the work on determining the potential market value of
brands, developing the new approach to those researches. The methodology developed by MPP Consulting
agency was tested at Ukrainian market since 2007. Since 2010 brand evaluation researches expanded to
other countries. The current ranking «UkrBrand 2015» is the 9th
ranking of Ukrainian brands since the first
ranking in 2007.
The methodology of the brand evaluation is based on the evaluation of activity of the companies brand-
owners, and also takes into account several factors that reflects the market conditions that could influence the
brand, all possible threats and perspectives for industries development. It is based on analysis of factors
influencing the market value of the brand: the company's position on market, consumer value of brand, as
well as a factors of actual trends for company and its brand. The brand value includes only the cost of the
brand (name), excluding production facilities, infrastructure, patents, inventions and other tangible or
intellectual property.
Brand value calculation formula: V = Fc * (Iq * Gq * Tq * Cq) * Uid
V – brand value
Fc – composite financial index
Iq – investment index
Gq – geographical index
Tq – technological index
Cq - competitive index
Uid – unique identity index
Created by:
MPP Consulting
Kiev, Ukraine
Phone: +380 44 3614647
http://www.mppconsulting.com.ua
office@mppconsulting.com.ua
* Value of brands in ranking indicated in millions $US
** All rights to brands and trademarks mentioned or referred to in the ranting belong to their respective owners.
About the ranking UkrBrand
| UkrBrand 2015 | TOP Ukrainian Brands |MPP Consulting
MPP Consulting
TOP 100 1 – 20
| UkrBrand 2015 | TOP Ukrainian Brands |
Brand Value, mln.$ Industry
1 Morshinska 445 Drinks
2 Obolon 306 Beer
3 Roshen 294 Confectionary
4 Nemiroff 280 Alcohol
5 Sandora 232 Drinks
6 Privatbank 227 Financial service
7 Khlibniy Dar 202 Alcohol
8 Life:) 198 Telecommunication
9 Nasha Ryaba 194 Foods
10 Khortytsa 192 Alcohol
11 Kyivstar 188 Telecommunication
12 Korona 176 Confectionary
13 Chernigivske 167 Beer
14 Nova Poshta 142 Logistics
15 Torchin 129 Foods
16 Rozetka.ua 118 Retail
17 Oleyna 107 Foods
18 Chumak 97 Foods
19 Lvivske 96 Beer
20 Myrgorods'ka 85,0 Drinks
MPP Consulting
TOP 100 21 – 40
| UkrBrand 2015 | TOP Ukrainian Brands |
Brand Value, mln.$ Industry
21 Silpo 79,0 Retail
22 ATB 77,0 Retail
23 Gala 72,0 Household
24 OKKO 71,0 Fuels
25 Epicentr 69,0 DIY
26 Sadochok 66,0 Beer
27 Nash Sik 65,0 Beer
28 Yagotynske 62,0 Milk
29 Fora 56,0 Retail
30 Zhivchik 52,0 Drinks
31 WOG 51,0 Fuels
32 Kozyrna Karta 49,0 HoReCa
33 Svitoch 48,0 Confectionary
34 Lux 42,0 Foods
35 Velyka Kyshenya 40,0 Retail
36 Galyccina 39,0 Milk
37 Comfy 38,0 Retail
38 Foxtrot 37,0 Retail
39 Tulchinka 36,0 Milk
40 Persha Pryvatna Brovarnya 34,5 Beer
MPP Consulting
TOP 100 41 – 60
| UkrBrand 2015 | TOP Ukrainian Brands |
Brand Value, mln.$ Industry
41 Mivina 34,0 Foods
42 Prime 32,0 Alcohol
43 Zibert 31,0 Beer
44 All.biz 27,5 IT
45 Furshet 27,0 Retail
46 Veres 26,0 Foods
47 Novus 25,0 Retail
48 Nova Liniya 24,5 DIY
49 Zarina 23,0 Jevelry
50 Kozatska Rada 22,5 Alcohol
51 Lubimov 22,0 Confectionary
52 Gavrylivski kourchata 20,5 Foods
53 Sushiya 20,0 HoReCa
54 Berdychivske 19,5 Beer
55 Marengo 19,0 Alcohol
56 Schedro 18,5 Foods
57 Yatran 17,5 Foods
58 EKO Market 17,0 Retail
59 Bila Liniya 16,5 Milk
60 Kosmo 16,0 Retail
MPP Consulting
TOP 100 61 – 80
| UkrBrand 2015 | TOP Ukrainian Brands |
Brand Value, mln.$ Industry
61 Ukrtelekom 15,5 Telecommunication
62 Koblevo 14,5 Alcohol
63 Rosinka 14,0 Drinks
64 Slovyanochka 13,5 Milk
65 Bukovel 13,0 Traveling
66 Club Syru 12,4 Milk
67 Mobilochka 12,2 Retail
68 Jaffa 12,0 Drinks
69 Aukro.ua 11,8 IT
70 Lasunya 11,6 Milk
71 Schedriy Dar 11,5 Foods
72 Lasunka 11,3 Foods
73 Morosha 11,0 Alcohol
74 KUZ 10,9 Jevelry
75 Rogan 10,6 Beer
76 Olkom 10,5 Foods
77 Yasensvit 10,3 Foods
78 Allo 10,2 Retail
79 Rud 10,1 Foods
80 Pravex Bank 9,7 Financial service
MPP Consulting
TOP 100 81 – 100
| UkrBrand 2015 | TOP Ukrainian Brands |
Brand Value, mln.$ Industry
81 Try Vedmedi 9,4 Foods
82 Karavan 9,3 Retail
83 Bilosvit 9,1 Milk
84 Komo 9,0 Milk
85 Rosava 8,8 Chemistry
86 Korolivskiy smak 8,7 Foods
87 Voloshkove pole 8,5 Milk
88 XADO 8,4 Chemistry
89 Freken Bok 8,2 Household
90 Volia 8,1 Telecommunication
91 Intertop 8,0 Retail
92 Biola 7,9 Drinks
93 Arber 7,8 Clothing & Fashion
94 Oranta 7,7 Insurance
95 Runa 7,6 Foods
96 Dobryana 7,5 Milk
97 Shostka 7,3 Milk
98 BRSM Nafta 7,1 Fuels
99 Shustov 7,0 Alcohol
100 Pouzata Hata 6,9 HoReCa

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UkrBrand2015 - TOP 100 Ukrainian Brands

  • 1. UUKRKRBBRANDRAND 20152015 | UkrBrand 2015 | TOP Ukrainian Brands |MPP Consulting TOP 100TOP 100 UUKRAINIANKRAINIAN BBRANDSRANDS
  • 2. In XXI century all the business obtained the new asset in its actives – Brand. In addition to the production capacity and resources leaded in XIX and technologies in XX century, the new era of business require to have the powerful brand to compete the market more effectively. In many cases the brand has more influence to the business success than other available assets, sometimes giving the company the market value just because of its brand strength. So now it is the time to know how the brand value can influence the company and markets and could this value be described as exact money sum. Since 2006, MPP Consulting agency has started the work on determining the potential market value of brands, developing the new approach to those researches. The methodology developed by MPP Consulting agency was tested at Ukrainian market since 2007. Since 2010 brand evaluation researches expanded to other countries. The current ranking «UkrBrand 2015» is the 9th ranking of Ukrainian brands since the first ranking in 2007. The methodology of the brand evaluation is based on the evaluation of activity of the companies brand- owners, and also takes into account several factors that reflects the market conditions that could influence the brand, all possible threats and perspectives for industries development. It is based on analysis of factors influencing the market value of the brand: the company's position on market, consumer value of brand, as well as a factors of actual trends for company and its brand. The brand value includes only the cost of the brand (name), excluding production facilities, infrastructure, patents, inventions and other tangible or intellectual property. Brand value calculation formula: V = Fc * (Iq * Gq * Tq * Cq) * Uid V – brand value Fc – composite financial index Iq – investment index Gq – geographical index Tq – technological index Cq - competitive index Uid – unique identity index Created by: MPP Consulting Kiev, Ukraine Phone: +380 44 3614647 http://www.mppconsulting.com.ua office@mppconsulting.com.ua * Value of brands in ranking indicated in millions $US ** All rights to brands and trademarks mentioned or referred to in the ranting belong to their respective owners. About the ranking UkrBrand | UkrBrand 2015 | TOP Ukrainian Brands |MPP Consulting
  • 3. MPP Consulting TOP 100 1 – 20 | UkrBrand 2015 | TOP Ukrainian Brands | Brand Value, mln.$ Industry 1 Morshinska 445 Drinks 2 Obolon 306 Beer 3 Roshen 294 Confectionary 4 Nemiroff 280 Alcohol 5 Sandora 232 Drinks 6 Privatbank 227 Financial service 7 Khlibniy Dar 202 Alcohol 8 Life:) 198 Telecommunication 9 Nasha Ryaba 194 Foods 10 Khortytsa 192 Alcohol 11 Kyivstar 188 Telecommunication 12 Korona 176 Confectionary 13 Chernigivske 167 Beer 14 Nova Poshta 142 Logistics 15 Torchin 129 Foods 16 Rozetka.ua 118 Retail 17 Oleyna 107 Foods 18 Chumak 97 Foods 19 Lvivske 96 Beer 20 Myrgorods'ka 85,0 Drinks
  • 4. MPP Consulting TOP 100 21 – 40 | UkrBrand 2015 | TOP Ukrainian Brands | Brand Value, mln.$ Industry 21 Silpo 79,0 Retail 22 ATB 77,0 Retail 23 Gala 72,0 Household 24 OKKO 71,0 Fuels 25 Epicentr 69,0 DIY 26 Sadochok 66,0 Beer 27 Nash Sik 65,0 Beer 28 Yagotynske 62,0 Milk 29 Fora 56,0 Retail 30 Zhivchik 52,0 Drinks 31 WOG 51,0 Fuels 32 Kozyrna Karta 49,0 HoReCa 33 Svitoch 48,0 Confectionary 34 Lux 42,0 Foods 35 Velyka Kyshenya 40,0 Retail 36 Galyccina 39,0 Milk 37 Comfy 38,0 Retail 38 Foxtrot 37,0 Retail 39 Tulchinka 36,0 Milk 40 Persha Pryvatna Brovarnya 34,5 Beer
  • 5. MPP Consulting TOP 100 41 – 60 | UkrBrand 2015 | TOP Ukrainian Brands | Brand Value, mln.$ Industry 41 Mivina 34,0 Foods 42 Prime 32,0 Alcohol 43 Zibert 31,0 Beer 44 All.biz 27,5 IT 45 Furshet 27,0 Retail 46 Veres 26,0 Foods 47 Novus 25,0 Retail 48 Nova Liniya 24,5 DIY 49 Zarina 23,0 Jevelry 50 Kozatska Rada 22,5 Alcohol 51 Lubimov 22,0 Confectionary 52 Gavrylivski kourchata 20,5 Foods 53 Sushiya 20,0 HoReCa 54 Berdychivske 19,5 Beer 55 Marengo 19,0 Alcohol 56 Schedro 18,5 Foods 57 Yatran 17,5 Foods 58 EKO Market 17,0 Retail 59 Bila Liniya 16,5 Milk 60 Kosmo 16,0 Retail
  • 6. MPP Consulting TOP 100 61 – 80 | UkrBrand 2015 | TOP Ukrainian Brands | Brand Value, mln.$ Industry 61 Ukrtelekom 15,5 Telecommunication 62 Koblevo 14,5 Alcohol 63 Rosinka 14,0 Drinks 64 Slovyanochka 13,5 Milk 65 Bukovel 13,0 Traveling 66 Club Syru 12,4 Milk 67 Mobilochka 12,2 Retail 68 Jaffa 12,0 Drinks 69 Aukro.ua 11,8 IT 70 Lasunya 11,6 Milk 71 Schedriy Dar 11,5 Foods 72 Lasunka 11,3 Foods 73 Morosha 11,0 Alcohol 74 KUZ 10,9 Jevelry 75 Rogan 10,6 Beer 76 Olkom 10,5 Foods 77 Yasensvit 10,3 Foods 78 Allo 10,2 Retail 79 Rud 10,1 Foods 80 Pravex Bank 9,7 Financial service
  • 7. MPP Consulting TOP 100 81 – 100 | UkrBrand 2015 | TOP Ukrainian Brands | Brand Value, mln.$ Industry 81 Try Vedmedi 9,4 Foods 82 Karavan 9,3 Retail 83 Bilosvit 9,1 Milk 84 Komo 9,0 Milk 85 Rosava 8,8 Chemistry 86 Korolivskiy smak 8,7 Foods 87 Voloshkove pole 8,5 Milk 88 XADO 8,4 Chemistry 89 Freken Bok 8,2 Household 90 Volia 8,1 Telecommunication 91 Intertop 8,0 Retail 92 Biola 7,9 Drinks 93 Arber 7,8 Clothing & Fashion 94 Oranta 7,7 Insurance 95 Runa 7,6 Foods 96 Dobryana 7,5 Milk 97 Shostka 7,3 Milk 98 BRSM Nafta 7,1 Fuels 99 Shustov 7,0 Alcohol 100 Pouzata Hata 6,9 HoReCa