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OMS 2012: Cross Channel Marketing, Attribution & Success Tactics

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Michelle Fitzgerald
Michelle Fitzgerald

Day 2 Panel @ OMS 2012 about cross-channel marketing best practices. Panel included: Michelle Fitzgerald, Jason Pinto, CMO, Jon Oakes, Des Cahill, Dan Siroker, and Stephanie McReynolds. Companies represented: Teradata, InterlinkOne, Ensighten, Optimizely, and L2.

BusinessNews & Politics
1 of 20
Cross Channel Marketing, Attribution & Success Tactics   Track: Mobile Marketing Feb 8, 2012
The Digital Marketer’s Dilemma Moving from Complex
The Digital Marketer’s Dilemma To Simple
The Digital Marketer’s Dilemma And Bridging Gaps Between Strategy & Reality Buyer Life Cycle Strategy & Execution Testing Tracking Research Messaging Content Distribution
Today’s All About: What’s Working and What’s Not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 1: Enabling Multi-Channel Marketing Solutions By Jason Pinto, CMO, interlinkONE
Goal: Streamline Multiple Channels To (1) Database
Unleash Multi-Channel Messaging Print / Direct Mail - PURLs & QR Codes Twitter Facebook Email
The Response Page
The Tracking Dashboard
What Did Users Respond To?
Case Study 2 Enabling Marketing & Sales To work together successfully using multi-channel strategies By Jon Oakes, COO, L2, Inc
Leverage Sales Knowledge … With Marketing Guidance
Provide Personalized, Relevant Messaging To Customers
Why Cross-Channel Mattered Email: 20% open rate PURL Landing Page 10% Response Rate 50% Field Sales Engagement Guess which half had the most sales?
Case Study 3: multi-channel data collection at [ ] Airlines By Des Cahill, VP of Marketing Ensighten – Enterprise Tag Management
Create A Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify The Digital Channels
Enable the multi-channel optimization vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enable Data Collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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OMS 2012: Cross Channel Marketing, Attribution & Success Tactics

Editor's Notes

  1. Typical: Web, mobile apps, mobile web, email, display Unique: Airport Kiosk, Gate Agent, Reservations, Lobby Agent, In-flight wi-fi Barrier How to quickly deploy 3 rd party web analytics tags and conversion tracking pixels for data collection across: web; mobile; kiosk; in-flight; call center; airport systems?