Intrapreneurship - how to stimulate it? Trends Vlerick Business Academy

1. How to manage
entrepreneurial spirit

2. Good afternoon.
My name is Bart.

3. This is my daughter
Merel (I have 3 kids).

4. I’m passionate
about coffee.

5. I’m passionate
I live and work in
Ghent.

6. You can find me on
Twitter: @netlash

7. Entrepreneurial spirit
Trends Vlerick Business Academy
Are you a game changer?
11/10/2014

8. This is chapter title

9. Wijs
‣ digital agency
‣ 55 people
‣ est. 2006
‣ multi-disciplinary
‣ young, fast-moving sector
‣ young, fast-moving company
‣ young, fast-moving people... (28.7 year avg)

10. Multi-disciplinary
‣ strategists
‣ information architects
‣ designers
‣ developers
‣ marketeers
!
‣ T-profiles!

11. Challenge
‣ balance path to structure with entrepreneurship
‣ align drive for innovation with business goals
‣ don’t lose feeling with fast moving market
‣ keep fast moving people interested

12. „Just enough”

13. First...
Create & sustain the right culture.

14. 1. Flat organization & Self-steering

15. 1. Flat organization & Self-steering
‣ teams with P&L
‣ responsibilities, not tasks
‣ roles, not functions
‣ output, not input
‣ decision power at the right level…
!
In order to stay able to move fast.

17. 2. Focus on cocreation & communication

18. 2. Focus on cocreation & communication
‣ multi-disciplinary teams
‣ on our way to cross-disciplinary teams (anti-disciplinary?)
‣ formal & informal communication
‣ digital tools
‣ environment aimed at ‘chance encounters’

21. First we shape the environment.
Then the environment shapes us.

22. Environment
‣ activity-based workspace
‣ shaped by movements, not position
‣ think of it in terms of ‚city development’
‣ provoke ‘chance encounters’

23. 3. Culture of transparency & sharing

24. 3. Culture of transparency & sharing
‣ share knowledge, internal & external
‣ an eye on the numbers
‣ allow personal branding
‣ design shareable experiences
‣ encourage to share

26. Core value:
open source
We share our knowledge.

27. Open source
‣ open source code (Fork CMS, Chopstick)
‣ blog, twitter, whitepapers
‣ Online Trendreport
‣ presentations
‣ attend & organize industry events
‣ guest lectures at schools
‣ internships
‣ helping with school works
‣ sponsoring

28. Add value to our ecosystem.
Pay it forward.

29. Like & Share!
‣ share ‘company life’ through Twitter & Facebook
‣ put employees in the picture
‣ encourage employees to share (allow!)
‣ design experiences to be shareable

30. Design experiences to be shareable

31. Design
experiences to
be shareable

32. Design experiences to be shareable

33. Design experiences to be shareable

34. Design experiences to be shareable

35. Encourage to share

36. A quiet
revolution.

37. 4. Continuous innovation

38. 5% time
‣ 75% + 10%
‣ 5% : innovation time
‣ 10% : internal projects
(one pager, sanctioned by MT, business goals)
!

39. Innovation workshops
‣ ‚new tech’
‣ after hours
‣ cross-company
‣ tinkerers & thinkers

40. Hackathon.

41. Hackathon
‣ 48 hours of freedom
‣ MT leaves („hands over the keys”)
‣ what, where, when, with who…
!

42. Hackathon
2 rules/boundaries
‣ it has to contribute to the company, and you have
to be able to explain how
‣ after 48 hours, you *have* to deliver something
tangible
!

43. Hackathon
‣ bottom up steering
‣ suggestion about theme (Internet of Things)
‣ facilitation of theme
‣ ‚scoring’
!

44. Hackathon
‣ 20+ projects
‣ OTTO
‣ Martha The Chicken
‣ The Pooltable
!

49. Entrepreneurship
‣ encourage entrepreneurship (press, sector, coaching)
‣ allow entrepreneurship
‣ problem…
!

50. 28,7

51. 3

52. 80%

53. A-B-C model

54. 3. A-B-C model
‣ A-fase
‣ idea to businessplan
‣ help, but challenge
‣ own time!
‣ Dragon’s Den pitch

55. 3. A-B-C model
‣ B-fase
‣ 1-2 days a week
‣ 3-6 months
‣ some resources
‣ MVP service/product/clients
‣ evaluation
!

56. 3. A-B-C model
‣ C-fase
‣ spin-out
‣ own company: funding, logistics, recruitment
‣ shared shareholdership
!
!

57. 57
Part of Heaven Can Wait ecosystem.

58. Remember.
What you should
remember:

59. Entrepreneurial spirit
‣ just enough
‣ culture of sharing & cocreation
‣ facilitate, don’t control (bottom-up)
!

60. Questions?
Questions?
bart@wijs.be

61. Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://wijs.be
info@wijs.be
BE 0473.071.275