SlideShare une entreprise Scribd logo
1  sur  53
Télécharger pour lire hors ligne
OPTIMIZE DIGITAL MARKETING
SUCCESS WITH YOUR SITE
LAUNCH OR REDESIGN
PERFICIENT
OVERVIEW
WHO IS PERFICIENT?
PERFICIENT
OVERVIEW
WHO IS PERFICIENT? WELCOME TO…
3
$500+Million in revenue*
1997Founded
PRFT Listed on NASDAQ
90% Repeat Business Rate
Employees
2800+
N. America locations
23
Global US, EU, China + India
*2016 year projection
With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital
agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions.
Major market locations: Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chattanooga, Chicago, Cincinnati, Columbus, Dallas, Denver,
Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK), Southern
California, St. Louis, Toronto.
With dedicated Perficient Digital agency expertise in Ann Arbor, Atlanta, Irvine, Milwaukee, and St. Louis.
ABOUT PERFICIENT
LEADING DIGITAL TRANSFORMATION
4
Perficient Digital is a user-centric agency driven by the passion to deliver exceptional experiences that
connect our clients with their customers. The creative force within Perficient, we have the ability to
discover and define who our clients’ customers are and what they want. We then design, develop 

and deliver just that – compelling experiences that are results-focused, digital-ready and grounded 

in research.
ABOUT PERFICIENT DIGITAL
5
STRATEGY DESIGN DEVELOPMENT MARKETING
Strategy & Business Alignment
DIGITAL MARKETING
6
ENGAGE RETAINACQUIRE
SEO
DISPLAY
EMAIL
PPC
AFFILIATE
SOCIAL
USER EXPERIENCE
ANALYTICS
CONVERSION
CREATIVE DESIGN
CONTENT
MOBILE
SOCIAL
EMAIL
MOBILE
CONTENT MARKETING
REMARKETING ADS
HOLISTIC APPROACH
7
NO FOCUS ACQUISITION FOCUSED HOLISTIC APPROACH
8
Better Search Traffic
Drive Quality Traffic with ROAS
Generate More Leads
Increase Website Sales
Improve Revenue from Email
Retargeting and Remarking
Quality Content Generation
Personalized User Experience
Maximize ROI for Each Channel
Easy-to-Understand Reporting
PROVEN RESULTS
DISPLAY
ADS
RETENTION
ANALYTICSLEADS
SALES
OPTIMIZE
CALL
CENTER
SOCIAL
MEDIA
PPC
SEO
EMAIL
MARKETING
AFFILIATE
MARKETING
CONTENT
MARKETING
ESTABLISH GOALS + KPIs
IMAGE AREA
10
DETERMINE SITE GOALS
Understand your business goals and what success looks like 

for your new site.
What is the purpose of the website?
Increase Engagement
Drive Sales
Generate Qualified Leads
Build Loyalty
Improve Brand Awareness
Once goals have been established, determine how the relaunched site will facilitate these actions. From there, 

develop key performance indicators (KPIs) to measure the actions users take toward those goals on the site.
GOAL ACTIONS BY SITE TYPE
11
eCommerce / Retail Sites
Purchases
Revenue
Conversion Rate
Account Registrations
Email Signups
Lead Generation Sites
Lead Form Submissions
Content Viewed
Information Downloaded
Trials or Demos Requested
Informational / Content Sites
Pages Viewed
Time on Site
Video Views
Interactive Content Clicks
12
Using the established goals and KPIs as a guideline, create a
tracking strategy that outlines where and how to track key
engagement with the site.
CREATE A TRACKING

STRATEGY
INCREASE ENGAGEMENT
GOAL
Increase Online Revenue
KPI
Revenue, Transactions, Average Order Value
TRACKING REQUIREMENTS
Capture transaction data at checkout
TOOL
Google Analytics
SET A BASELINE TO MEASURE SUCCESS
13
Establish baseline metrics that will be used as a point of
comparison to evaluate the performance of your new site.
Traffic
Time on Site
Conversion
Email / Registration Sign Ups
Content Engagement
Identify any key events that could have impacted data
before, during or after launch.
Seasonality
Promotions
Communication to Existing Customers
Changes in Digital Channels
MAINTAIN SEARCH

ENGINE VISIBILITY
THREE KEYS TO A
SUCCESSFUL

MIGRATION
Many times, a migration leads to a significant drop in organic
search performance. By following three key action items, it is
possible to make any reductions in performance temporary and
short. Afterwards, you can even expect a lift in performance - but
only if you do your homework and are prepared at each step of
the process.
ORGANIC SEARCH
15
1.
PLAN
Understand everything that you want your site to
do after launch and plan for its implementation.
2.
KNOW
Inventory everything that you want to protect and
determine where you want to improve.
3.
TEST
Understand how search engines are going to see
your site before it launches no surprise!
THREE KEYS TO A
SUCCESSFUL

MIGRATION
Leveraging paid search is an extremely effective way to maintain
search engine visibility during the slight drop in organic traffic. If
you monitor organic traffic and rankings, you can use paid to
supplement your traffic as search engines figure out your new site.
Using a clear definition and understanding of online objectives,
paid search can turn information seekers into customers as result
of an overarching strategy aligning with or complementing other
media channels and advertising programs.
PAID SEARCH
16
1.
CUSTOMIZE
Create a campaign structure with keyword and ad copy
appearing on the devices most relevant to your audience.
2.
OPTIMIZE
Leverage the highest-converting keywords and ad copy
by focusing spend efficiently.
3.
TEST
Implement A/B Landing pages and test ad copy without 

campaign disruption.
INCREASE SEO RESULTS
Think of your site’s migration as a long journey. Build yourself a map of where you want to go by documenting all of the requirements
before any build work, design work, or other actual “work” is completed. You may even want to do this before a platform is selected.
Start by asking yourself some of these questions:
BUILD YOUR PLAN NOW
18
Do I have a shareable list of
fundamentals for on-page optimization?
How deep do I want search engines to
index my site?
Will my site be available in a number of
languages? Geographies?
How will functions like faceted
navigation be handled?
Where will product data or content
come from?
What does my site lack today that
should be included?
Will there be any limit on the number
of redirects I can put in place?
Will the new site be made mobile-
friendly? Responsive?
Will any JavaScript frameworks be
used that could impact search
engines results?
KNOWING WHAT TO PROTECT / GROW
19
PROTECT
Begin with an inventory of all URLs.
Gather data for each URL from multiple sources.
Focus your efforts on maintaining revenue, then traffic, 

then rankings.
Sort by what matters most to you.
Understand that a small, temporary drop is likely.
Use all of this information to build your plan.
GROW
What are your greatest opportunities for improvement?
Understand what you’re working with.
What enhancements can you make at this time?
Are there new areas or markets that you should be attempting
to target?
TEST, TEST, TEST
At this point, you cannot assume anything. Make sure that you take
all possible actions to understand how search engines are going to
see your site once it is live.
ORGANIC SEARCH
20
Build solid review plans and documents for each
phase of the build.
Use all tools at your disposal to evaluate things as
they near completion.
Make sure that you fetch and render in both
Google and Bing to see what they see.
Crawl your site regularly and save them to keep 

a record of changes.
TIPS TO
TEST BETTER
Crawl your redirects on dev if possible.
Understand how to ”inspect element” on JavaScript-driven sites.
Know the limitations of your crawler.
Check site speed on your dev environment if possible.
Use the structured data testing tool on code snippets.
Use extraction or scraping to check Href Lang values across pages
and folders.
21
ENSURE VISITORS ARE

ENGAGING WITH YOUR CONTENT
MONITOR USER RETENTION DATA
23
Before and after launch, monitor user retention and engagement reporting in your analytics tool
Visit Frequency
Bounce Rate
Average Time Spent on Site
Page Depth
Goal Completion Rate / Success Event Counts
Time to Purchase
Maintain awareness of campaigns or initiatives that could drive new or repeat visits, such as display
campaigns to generate awareness and new visits or remarking tactics to bring users back to the site.
New Visitors Returning Visitors
24
Gather insight from real customers to determine why 

users are or are not completing your website goals.
User Recordings
Heat Maps
Scroll Maps
Surveys and Polls
Live Chat
QUALITATIVE DATA
VALIDATE NEW USER INTERFACES
ITERATIVE WEBSITE REDESIGN
26
START A/B TESTING
27
VS.
ORIGINAL
VALIDATE WEBSITE IMPROVEMENTS
28
VS.
ORIGINAL NEW UX
TESTING HELPS AVOID NEGATIVE RESULTS
29
VS.
ORIGINAL NEW UX
-20%
CONVERSION
RATE
ITERATIVE A/B TESTING
30
DELIVER THE OPTIMAL UX
+ INCREASE CONVERSIONS
BEGIN WITH THE
END IN MIND
- STEPHEN COVEY
CART > TEMPLATES > HOMEPAGE
33
1
DECREASE CART

ABANDONMENT 2
IMPROVE CUSTOMER JOURNEY

+ UX SATISFACTION 3
IMPROVE BRANDING + 

INFORMATION ARCHITECTURE
Cart +

Checkout
Product Category
Content Blog
Homepage
RIGHT UX FOR EACH DEVICE
34
USE A DATA-DRIVEN APPROACH 

TO CUSTOMER-CENTRIC

WEB DESIGN
DATA-DRIVEN APPROACH
36
QUANTITATIVE QUALITATIVE
DATA ANALYSIS
37
DETERMINE AREAS OF OPPORTUNITY
38
REAL CUSTOMER INSIGHT
39
HYPOTHESES FOR IMPROVEMENTS
40
PROBLEM SOLUTION GOAL
STREAMLINE FEEDBACK LOOP
41
CUSTOMER-CENTRIC UX
42
DEFINE THE IDEAL CUSTOMER JOURNEY
TRACK DIGITAL CAMPAIGNS
TO MEASURE SUCCESS
44
Ensure all digital touchpoints that lead to your site have 

customized campaign tracking.
This will allow your analytics platform to track:
What channel the visitor came from
What actions they took on the site after arriving
What campaign drove their visit
What version of creative or content drove the visit
CAMPAIGN TRACKING

IN ANALYTICS
Goal 1 Goal 2 Goal 3
Organic Paid Search Email Referrals
Including a paid media campaign in your marketing plan for a site redesign can:
Drive traffic and increase overall awareness of your brand.
Capture the attention of new and current customers.
Create buzz about your brand’s new positioning.
Change perception of your brand by introducing the consumer to new information.
Pique consumers’ interest on why the site change or new content is relevant to them.
Increase potential customers and CRM database.
Provide insights on potential new target audiences.
TURNING MEDIA INTO DOLLARS
45
EXTEND YOUR ONLINE PRESENCE
ACROSS SOCIAL MEDIA
Integrating social media into your website development provides an important opportunity to increase
engagement with your site.
We recommend the following steps to incorporate social media into your website design and build:
Include Social Share Buttons
Utilize Social Login
Feature Social Videos and Photo Content
Integrate Social Reviews
SOCIAL MEDIA
47
Adding social share buttons and Facebook Open Graph to your website helps gain exposure for your
content and can ultimately help you in social search and SEO.
Include the icons at the top, bottom or side of your page to make them easy to find.
Focus on featuring the social channels you are actively engaged in. Don’t include platforms where you
have a low presence or a placeholder for your brand.
SOCIAL SHARE BUTTONS
48
Including a social login can:
Help provide an enhanced user experience and expedite registration processes.
Simplify the registration process, allowing you to increase conversions and collect more data.
Allow you to collect user data points that will help you in personalizing future campaigns and
targeting your audience.
SOCIAL LOGIN
49
73% OF INTERNET USERS PREFER TO LOG IN TO
A SITE VIA SOCIAL LOGIN VS. EMAIL REGISTRATION
Integrating social video and photo content can help to augment content for your site and allow for
sharing and increased exposure.
Video is most highly recommended, as it is prioritized within social algorithms and will provide
maximum engagement.
Embedded Instagram photos can be effective in allowing you to capture new followers from
your website.
SOCIAL VIDEO + PHOTO CONTENT
50
Leveraging social reviews on your website allows you to essentially create social testimonials.
Implement social widgets on your website for valuable review content.
Use widgets such as the Facebook “Like” box to identify yourself as a credible brand
and provide increased exposure for your brand.
SOCIAL REVIEWS
51
79% OF CONSUMERS TRUST ONLINE REVIEWS
AS MUCH AS PERSONAL RECOMMENDATIONS
Q+A
THANKYOU

Contenu connexe

Tendances

CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs
CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNsCIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs
CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNsPerficient, Inc.
 
Acquia Digital Transformation 11.18
Acquia Digital Transformation 11.18Acquia Digital Transformation 11.18
Acquia Digital Transformation 11.18Acquia
 
The Imperatives for Modern ERP Software
The Imperatives for Modern ERP SoftwareThe Imperatives for Modern ERP Software
The Imperatives for Modern ERP SoftwareROBERT SIEGER
 
Service Cloud keynote
Service Cloud keynote Service Cloud keynote
Service Cloud keynote Adama Sidibé
 
Digital Transformation - How to Deliver Meaningful Results
Digital Transformation - How to Deliver Meaningful ResultsDigital Transformation - How to Deliver Meaningful Results
Digital Transformation - How to Deliver Meaningful ResultsBizagi
 
Guide to mobile engagement
Guide to mobile engagementGuide to mobile engagement
Guide to mobile engagementSueli Dey
 
Business Transformation in the Subscription Economy (Accelerate East)
Business Transformation in the Subscription Economy (Accelerate East)Business Transformation in the Subscription Economy (Accelerate East)
Business Transformation in the Subscription Economy (Accelerate East)Zuora, Inc.
 
Healthcare platform opportunities
Healthcare platform opportunitiesHealthcare platform opportunities
Healthcare platform opportunitiesRenin Research
 
Data & Analytics with CIS & Microsoft Platforms
Data & Analytics with CIS & Microsoft PlatformsData & Analytics with CIS & Microsoft Platforms
Data & Analytics with CIS & Microsoft PlatformsSonata Software
 
Leszek Wilczak, Oracle @ Salesmixer 28.05.2014
Leszek Wilczak, Oracle @ Salesmixer 28.05.2014Leszek Wilczak, Oracle @ Salesmixer 28.05.2014
Leszek Wilczak, Oracle @ Salesmixer 28.05.2014Ewa Stepien
 
Slides for video SAP Cloud Strategy
Slides for video SAP Cloud StrategySlides for video SAP Cloud Strategy
Slides for video SAP Cloud StrategySven Denecken
 
SAP Retail Brochure
SAP Retail BrochureSAP Retail Brochure
SAP Retail BrochureGroupsoftUS
 
Enterprise QA and Application Testing Services
Enterprise QA and Application Testing ServicesEnterprise QA and Application Testing Services
Enterprise QA and Application Testing ServicesCygnet Infotech
 
Surviving and Thriving in a World of Change
Surviving and Thriving in a World of ChangeSurviving and Thriving in a World of Change
Surviving and Thriving in a World of ChangeWorkday
 
Agile Network India | What does it take to Transform into Product Centric IT ...
Agile Network India | What does it take to Transform into Product Centric IT ...Agile Network India | What does it take to Transform into Product Centric IT ...
Agile Network India | What does it take to Transform into Product Centric IT ...AgileNetwork
 
The Finance Automation Journey - How to Fuel Your Finance Transformation [eBook]
The Finance Automation Journey - How to Fuel Your Finance Transformation [eBook]The Finance Automation Journey - How to Fuel Your Finance Transformation [eBook]
The Finance Automation Journey - How to Fuel Your Finance Transformation [eBook]Zach Deming
 
Full-stack Front-end Engineering Services
Full-stack Front-end Engineering ServicesFull-stack Front-end Engineering Services
Full-stack Front-end Engineering ServicesCygnet Infotech
 
Xactly Dreamforce Presentation 11 16 09
Xactly Dreamforce Presentation 11 16 09Xactly Dreamforce Presentation 11 16 09
Xactly Dreamforce Presentation 11 16 09Wayne De Jager
 
How Mobile Technology Drives Sales Productivity
How Mobile Technology Drives Sales ProductivityHow Mobile Technology Drives Sales Productivity
How Mobile Technology Drives Sales ProductivityMaximizerCRM
 

Tendances (20)

CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs
CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNsCIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs
CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNs
 
Acquia Digital Transformation 11.18
Acquia Digital Transformation 11.18Acquia Digital Transformation 11.18
Acquia Digital Transformation 11.18
 
The Imperatives for Modern ERP Software
The Imperatives for Modern ERP SoftwareThe Imperatives for Modern ERP Software
The Imperatives for Modern ERP Software
 
Service Cloud keynote
Service Cloud keynote Service Cloud keynote
Service Cloud keynote
 
Digital Transformation - How to Deliver Meaningful Results
Digital Transformation - How to Deliver Meaningful ResultsDigital Transformation - How to Deliver Meaningful Results
Digital Transformation - How to Deliver Meaningful Results
 
Guide to mobile engagement
Guide to mobile engagementGuide to mobile engagement
Guide to mobile engagement
 
Afternoon Session: Innovation and platform Architect Day
Afternoon Session: Innovation and platform Architect Day Afternoon Session: Innovation and platform Architect Day
Afternoon Session: Innovation and platform Architect Day
 
Business Transformation in the Subscription Economy (Accelerate East)
Business Transformation in the Subscription Economy (Accelerate East)Business Transformation in the Subscription Economy (Accelerate East)
Business Transformation in the Subscription Economy (Accelerate East)
 
Healthcare platform opportunities
Healthcare platform opportunitiesHealthcare platform opportunities
Healthcare platform opportunities
 
Data & Analytics with CIS & Microsoft Platforms
Data & Analytics with CIS & Microsoft PlatformsData & Analytics with CIS & Microsoft Platforms
Data & Analytics with CIS & Microsoft Platforms
 
Leszek Wilczak, Oracle @ Salesmixer 28.05.2014
Leszek Wilczak, Oracle @ Salesmixer 28.05.2014Leszek Wilczak, Oracle @ Salesmixer 28.05.2014
Leszek Wilczak, Oracle @ Salesmixer 28.05.2014
 
Slides for video SAP Cloud Strategy
Slides for video SAP Cloud StrategySlides for video SAP Cloud Strategy
Slides for video SAP Cloud Strategy
 
SAP Retail Brochure
SAP Retail BrochureSAP Retail Brochure
SAP Retail Brochure
 
Enterprise QA and Application Testing Services
Enterprise QA and Application Testing ServicesEnterprise QA and Application Testing Services
Enterprise QA and Application Testing Services
 
Surviving and Thriving in a World of Change
Surviving and Thriving in a World of ChangeSurviving and Thriving in a World of Change
Surviving and Thriving in a World of Change
 
Agile Network India | What does it take to Transform into Product Centric IT ...
Agile Network India | What does it take to Transform into Product Centric IT ...Agile Network India | What does it take to Transform into Product Centric IT ...
Agile Network India | What does it take to Transform into Product Centric IT ...
 
The Finance Automation Journey - How to Fuel Your Finance Transformation [eBook]
The Finance Automation Journey - How to Fuel Your Finance Transformation [eBook]The Finance Automation Journey - How to Fuel Your Finance Transformation [eBook]
The Finance Automation Journey - How to Fuel Your Finance Transformation [eBook]
 
Full-stack Front-end Engineering Services
Full-stack Front-end Engineering ServicesFull-stack Front-end Engineering Services
Full-stack Front-end Engineering Services
 
Xactly Dreamforce Presentation 11 16 09
Xactly Dreamforce Presentation 11 16 09Xactly Dreamforce Presentation 11 16 09
Xactly Dreamforce Presentation 11 16 09
 
How Mobile Technology Drives Sales Productivity
How Mobile Technology Drives Sales ProductivityHow Mobile Technology Drives Sales Productivity
How Mobile Technology Drives Sales Productivity
 

En vedette

Data Driven Design
Data Driven DesignData Driven Design
Data Driven DesignTanya M.
 
User Insights, Data Driven Design, and Stakeholder Buy In
User Insights, Data Driven Design, and Stakeholder Buy InUser Insights, Data Driven Design, and Stakeholder Buy In
User Insights, Data Driven Design, and Stakeholder Buy InMatt Martin
 
User Checks - Agile Usability Testing
User Checks - Agile Usability TestingUser Checks - Agile Usability Testing
User Checks - Agile Usability TestingAnouschka Scholten
 
A House Divided - MX '08
A House Divided - MX '08A House Divided - MX '08
A House Divided - MX '08Ryan Freitas
 
Data driven design (in English!)
Data driven design (in English!)Data driven design (in English!)
Data driven design (in English!)Essi Raunamaa
 
Data-Driven Design (MX '10)
Data-Driven Design (MX '10)Data-Driven Design (MX '10)
Data-Driven Design (MX '10)Ryan Freitas
 
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - KontagentData-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - KontagentSociality Rocks!
 
Dashboard Design / IxDA
Dashboard Design / IxDADashboard Design / IxDA
Dashboard Design / IxDAAino Tuominen
 
Chris Dayley Searchlove Boston - Powerful A/B Testing User Insights
Chris Dayley Searchlove Boston - Powerful A/B Testing User InsightsChris Dayley Searchlove Boston - Powerful A/B Testing User Insights
Chris Dayley Searchlove Boston - Powerful A/B Testing User InsightsChris Dayley
 
Inspiration and data-driven design. Yes, they work well together.
Inspiration and data-driven design. Yes, they work well together.Inspiration and data-driven design. Yes, they work well together.
Inspiration and data-driven design. Yes, they work well together.Gabriel Agu
 
Design-driven vs. Data-driven
Design-driven vs. Data-driven Design-driven vs. Data-driven
Design-driven vs. Data-driven Mikko Eerola
 

En vedette (12)

Data Driven Design
Data Driven DesignData Driven Design
Data Driven Design
 
User Insights, Data Driven Design, and Stakeholder Buy In
User Insights, Data Driven Design, and Stakeholder Buy InUser Insights, Data Driven Design, and Stakeholder Buy In
User Insights, Data Driven Design, and Stakeholder Buy In
 
User Checks - Agile Usability Testing
User Checks - Agile Usability TestingUser Checks - Agile Usability Testing
User Checks - Agile Usability Testing
 
A House Divided - MX '08
A House Divided - MX '08A House Divided - MX '08
A House Divided - MX '08
 
Data driven design (in English!)
Data driven design (in English!)Data driven design (in English!)
Data driven design (in English!)
 
Data-Driven Design (MX '10)
Data-Driven Design (MX '10)Data-Driven Design (MX '10)
Data-Driven Design (MX '10)
 
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - KontagentData-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent
 
Dashboard Design / IxDA
Dashboard Design / IxDADashboard Design / IxDA
Dashboard Design / IxDA
 
Data driven design_DigitasLBi
Data driven design_DigitasLBiData driven design_DigitasLBi
Data driven design_DigitasLBi
 
Chris Dayley Searchlove Boston - Powerful A/B Testing User Insights
Chris Dayley Searchlove Boston - Powerful A/B Testing User InsightsChris Dayley Searchlove Boston - Powerful A/B Testing User Insights
Chris Dayley Searchlove Boston - Powerful A/B Testing User Insights
 
Inspiration and data-driven design. Yes, they work well together.
Inspiration and data-driven design. Yes, they work well together.Inspiration and data-driven design. Yes, they work well together.
Inspiration and data-driven design. Yes, they work well together.
 
Design-driven vs. Data-driven
Design-driven vs. Data-driven Design-driven vs. Data-driven
Design-driven vs. Data-driven
 

Similaire à Optimize Digital Marketing Success with Your Site Launch or Redesign

nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY
 
Google Analytics / Adwords Digital Marketing Presentation
Google Analytics / Adwords Digital Marketing Presentation Google Analytics / Adwords Digital Marketing Presentation
Google Analytics / Adwords Digital Marketing Presentation Katelyn Duckworth
 
Chewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google ToolsChewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
Conversion Optimization Framework to Build Sustainable and Repeat Growth
Conversion Optimization Framework to Build Sustainable and Repeat GrowthConversion Optimization Framework to Build Sustainable and Repeat Growth
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
 
Bridging the Gap Between Engagement and Post-Click Conversions
Bridging the Gap Between Engagement and Post-Click ConversionsBridging the Gap Between Engagement and Post-Click Conversions
Bridging the Gap Between Engagement and Post-Click ConversionsTinuiti
 
Search Engine Optimization Service India
Search Engine Optimization Service IndiaSearch Engine Optimization Service India
Search Engine Optimization Service IndiaDigant Bhatt
 
Visitor Analytics Getting Started Guide
Visitor Analytics Getting Started GuideVisitor Analytics Getting Started Guide
Visitor Analytics Getting Started GuideVisitor Analytics
 
How to improve your performance online - survey results Microsoft Dynamics Pa...
How to improve your performance online - survey results Microsoft Dynamics Pa...How to improve your performance online - survey results Microsoft Dynamics Pa...
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
 
The Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingThe Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingFrederik Hermann
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan TemplateTruong Bang - Mr.
 
Digital download part 2
Digital download  part 2 Digital download  part 2
Digital download part 2 Raul Vielma
 
Directive Consulting Case Studies
Directive Consulting Case StudiesDirective Consulting Case Studies
Directive Consulting Case StudiesBrady Cramm
 
10 channels of digital marketing and how to apply in 2022
10 channels of digital marketing and how to apply in 202210 channels of digital marketing and how to apply in 2022
10 channels of digital marketing and how to apply in 2022steave shawn
 
digital-marketing-plan-template-smart-insights
digital-marketing-plan-template-smart-insightsdigital-marketing-plan-template-smart-insights
digital-marketing-plan-template-smart-insightsJames Hall
 
Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-templateStrat & Com
 
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandThe Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
 

Similaire à Optimize Digital Marketing Success with Your Site Launch or Redesign (20)

nextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM PresentationnextNY Online Marketing School - SEM Presentation
nextNY Online Marketing School - SEM Presentation
 
Google Analytics / Adwords Digital Marketing Presentation
Google Analytics / Adwords Digital Marketing Presentation Google Analytics / Adwords Digital Marketing Presentation
Google Analytics / Adwords Digital Marketing Presentation
 
Chewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google ToolsChewy Trewella - Succeeding Online Using Free Google Tools
Chewy Trewella - Succeeding Online Using Free Google Tools
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
Conversion Optimization Framework to Build Sustainable and Repeat Growth
Conversion Optimization Framework to Build Sustainable and Repeat GrowthConversion Optimization Framework to Build Sustainable and Repeat Growth
Conversion Optimization Framework to Build Sustainable and Repeat Growth
 
Bridging the Gap Between Engagement and Post-Click Conversions
Bridging the Gap Between Engagement and Post-Click ConversionsBridging the Gap Between Engagement and Post-Click Conversions
Bridging the Gap Between Engagement and Post-Click Conversions
 
Search Engine Optimization Service India
Search Engine Optimization Service IndiaSearch Engine Optimization Service India
Search Engine Optimization Service India
 
Visitor Analytics Getting Started Guide
Visitor Analytics Getting Started GuideVisitor Analytics Getting Started Guide
Visitor Analytics Getting Started Guide
 
How to improve your performance online - survey results Microsoft Dynamics Pa...
How to improve your performance online - survey results Microsoft Dynamics Pa...How to improve your performance online - survey results Microsoft Dynamics Pa...
How to improve your performance online - survey results Microsoft Dynamics Pa...
 
The Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingThe Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth Hacking
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan Template
 
Digital download part 2
Digital download  part 2 Digital download  part 2
Digital download part 2
 
Directive Consulting Case Studies
Directive Consulting Case StudiesDirective Consulting Case Studies
Directive Consulting Case Studies
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
Beginners guide to_growth_hacking
Beginners guide to_growth_hackingBeginners guide to_growth_hacking
Beginners guide to_growth_hacking
 
10 channels of digital marketing and how to apply in 2022
10 channels of digital marketing and how to apply in 202210 channels of digital marketing and how to apply in 2022
10 channels of digital marketing and how to apply in 2022
 
digital-marketing-plan-template-smart-insights
digital-marketing-plan-template-smart-insightsdigital-marketing-plan-template-smart-insights
digital-marketing-plan-template-smart-insights
 
Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-template
 
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandThe Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
 
How The Flywheel is Changing Customer Acquisition Strategies for Agencies
How The Flywheel is Changing Customer Acquisition Strategies for AgenciesHow The Flywheel is Changing Customer Acquisition Strategies for Agencies
How The Flywheel is Changing Customer Acquisition Strategies for Agencies
 

Plus de Perficient, Inc.

Driving Strong 2020 Holiday Season Results
Driving Strong 2020 Holiday Season ResultsDriving Strong 2020 Holiday Season Results
Driving Strong 2020 Holiday Season ResultsPerficient, Inc.
 
Transforming Pharmacovigilance Workflows with AI & Automation
Transforming Pharmacovigilance Workflows with AI & Automation Transforming Pharmacovigilance Workflows with AI & Automation
Transforming Pharmacovigilance Workflows with AI & Automation Perficient, Inc.
 
The Secret to Acquiring and Retaining Customers in Financial Services
The Secret to Acquiring and Retaining Customers in Financial ServicesThe Secret to Acquiring and Retaining Customers in Financial Services
The Secret to Acquiring and Retaining Customers in Financial ServicesPerficient, Inc.
 
Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.
Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.
Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.Perficient, Inc.
 
Content, Commerce, and... COVID
Content, Commerce, and... COVIDContent, Commerce, and... COVID
Content, Commerce, and... COVIDPerficient, Inc.
 
Centene's Financial Transformation Journey: A OneStream Success Story
Centene's Financial Transformation Journey: A OneStream Success StoryCentene's Financial Transformation Journey: A OneStream Success Story
Centene's Financial Transformation Journey: A OneStream Success StoryPerficient, Inc.
 
Automate Medical Coding With WHODrug Koda
Automate Medical Coding With WHODrug KodaAutomate Medical Coding With WHODrug Koda
Automate Medical Coding With WHODrug KodaPerficient, Inc.
 
Preparing for Your Oracle, Medidata, and Veeva CTMS Migration Project
Preparing for Your Oracle, Medidata, and Veeva CTMS Migration ProjectPreparing for Your Oracle, Medidata, and Veeva CTMS Migration Project
Preparing for Your Oracle, Medidata, and Veeva CTMS Migration ProjectPerficient, Inc.
 
Accelerating Partner Management: How Manufacturers Can Navigate Covid-19
Accelerating Partner Management: How Manufacturers Can Navigate Covid-19Accelerating Partner Management: How Manufacturers Can Navigate Covid-19
Accelerating Partner Management: How Manufacturers Can Navigate Covid-19Perficient, Inc.
 
The Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin
The Critical Role of Audience Intelligence with Eric Enge and Rand FishkinThe Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin
The Critical Role of Audience Intelligence with Eric Enge and Rand FishkinPerficient, Inc.
 
Cardtronics Future Ready with Oracle EPM Cloud
Cardtronics Future Ready with Oracle EPM CloudCardtronics Future Ready with Oracle EPM Cloud
Cardtronics Future Ready with Oracle EPM CloudPerficient, Inc.
 
Teams Summit - What is New and Coming
Teams Summit -  What is New and ComingTeams Summit -  What is New and Coming
Teams Summit - What is New and ComingPerficient, Inc.
 
Empower Your Organization with Teams & Remote Work Crisis Management
Empower Your Organization with Teams & Remote Work Crisis ManagementEmpower Your Organization with Teams & Remote Work Crisis Management
Empower Your Organization with Teams & Remote Work Crisis ManagementPerficient, Inc.
 
Adoption & Change Management Overview
Adoption & Change Management OverviewAdoption & Change Management Overview
Adoption & Change Management OverviewPerficient, Inc.
 
Microsoft Teams: Measuring Activity of Employees Working from Home
Microsoft Teams: Measuring Activity of Employees Working from HomeMicrosoft Teams: Measuring Activity of Employees Working from Home
Microsoft Teams: Measuring Activity of Employees Working from HomePerficient, Inc.
 
Securing Teams with Microsoft 365 Security for Remote Work
Securing Teams with Microsoft 365 Security for Remote WorkSecuring Teams with Microsoft 365 Security for Remote Work
Securing Teams with Microsoft 365 Security for Remote WorkPerficient, Inc.
 
Infrastructure Best Practices for Teams Remote Workers
Infrastructure Best Practices for Teams Remote WorkersInfrastructure Best Practices for Teams Remote Workers
Infrastructure Best Practices for Teams Remote WorkersPerficient, Inc.
 
Accelerate Adoption for Microsoft Teams
Accelerate Adoption for Microsoft TeamsAccelerate Adoption for Microsoft Teams
Accelerate Adoption for Microsoft TeamsPerficient, Inc.
 
Preparing for Project Cortex and the Future of Knowledge Management
Preparing for Project Cortex and the Future of Knowledge ManagementPreparing for Project Cortex and the Future of Knowledge Management
Preparing for Project Cortex and the Future of Knowledge ManagementPerficient, Inc.
 
Utilizing Microsoft 365 Security for Remote Work
Utilizing Microsoft 365 Security for Remote Work Utilizing Microsoft 365 Security for Remote Work
Utilizing Microsoft 365 Security for Remote Work Perficient, Inc.
 

Plus de Perficient, Inc. (20)

Driving Strong 2020 Holiday Season Results
Driving Strong 2020 Holiday Season ResultsDriving Strong 2020 Holiday Season Results
Driving Strong 2020 Holiday Season Results
 
Transforming Pharmacovigilance Workflows with AI & Automation
Transforming Pharmacovigilance Workflows with AI & Automation Transforming Pharmacovigilance Workflows with AI & Automation
Transforming Pharmacovigilance Workflows with AI & Automation
 
The Secret to Acquiring and Retaining Customers in Financial Services
The Secret to Acquiring and Retaining Customers in Financial ServicesThe Secret to Acquiring and Retaining Customers in Financial Services
The Secret to Acquiring and Retaining Customers in Financial Services
 
Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.
Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.
Oracle Strategic Modeling Live: Defined. Discussed. Demonstrated.
 
Content, Commerce, and... COVID
Content, Commerce, and... COVIDContent, Commerce, and... COVID
Content, Commerce, and... COVID
 
Centene's Financial Transformation Journey: A OneStream Success Story
Centene's Financial Transformation Journey: A OneStream Success StoryCentene's Financial Transformation Journey: A OneStream Success Story
Centene's Financial Transformation Journey: A OneStream Success Story
 
Automate Medical Coding With WHODrug Koda
Automate Medical Coding With WHODrug KodaAutomate Medical Coding With WHODrug Koda
Automate Medical Coding With WHODrug Koda
 
Preparing for Your Oracle, Medidata, and Veeva CTMS Migration Project
Preparing for Your Oracle, Medidata, and Veeva CTMS Migration ProjectPreparing for Your Oracle, Medidata, and Veeva CTMS Migration Project
Preparing for Your Oracle, Medidata, and Veeva CTMS Migration Project
 
Accelerating Partner Management: How Manufacturers Can Navigate Covid-19
Accelerating Partner Management: How Manufacturers Can Navigate Covid-19Accelerating Partner Management: How Manufacturers Can Navigate Covid-19
Accelerating Partner Management: How Manufacturers Can Navigate Covid-19
 
The Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin
The Critical Role of Audience Intelligence with Eric Enge and Rand FishkinThe Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin
The Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin
 
Cardtronics Future Ready with Oracle EPM Cloud
Cardtronics Future Ready with Oracle EPM CloudCardtronics Future Ready with Oracle EPM Cloud
Cardtronics Future Ready with Oracle EPM Cloud
 
Teams Summit - What is New and Coming
Teams Summit -  What is New and ComingTeams Summit -  What is New and Coming
Teams Summit - What is New and Coming
 
Empower Your Organization with Teams & Remote Work Crisis Management
Empower Your Organization with Teams & Remote Work Crisis ManagementEmpower Your Organization with Teams & Remote Work Crisis Management
Empower Your Organization with Teams & Remote Work Crisis Management
 
Adoption & Change Management Overview
Adoption & Change Management OverviewAdoption & Change Management Overview
Adoption & Change Management Overview
 
Microsoft Teams: Measuring Activity of Employees Working from Home
Microsoft Teams: Measuring Activity of Employees Working from HomeMicrosoft Teams: Measuring Activity of Employees Working from Home
Microsoft Teams: Measuring Activity of Employees Working from Home
 
Securing Teams with Microsoft 365 Security for Remote Work
Securing Teams with Microsoft 365 Security for Remote WorkSecuring Teams with Microsoft 365 Security for Remote Work
Securing Teams with Microsoft 365 Security for Remote Work
 
Infrastructure Best Practices for Teams Remote Workers
Infrastructure Best Practices for Teams Remote WorkersInfrastructure Best Practices for Teams Remote Workers
Infrastructure Best Practices for Teams Remote Workers
 
Accelerate Adoption for Microsoft Teams
Accelerate Adoption for Microsoft TeamsAccelerate Adoption for Microsoft Teams
Accelerate Adoption for Microsoft Teams
 
Preparing for Project Cortex and the Future of Knowledge Management
Preparing for Project Cortex and the Future of Knowledge ManagementPreparing for Project Cortex and the Future of Knowledge Management
Preparing for Project Cortex and the Future of Knowledge Management
 
Utilizing Microsoft 365 Security for Remote Work
Utilizing Microsoft 365 Security for Remote Work Utilizing Microsoft 365 Security for Remote Work
Utilizing Microsoft 365 Security for Remote Work
 

Dernier

Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 

Dernier (20)

Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 

Optimize Digital Marketing Success with Your Site Launch or Redesign

  • 1. OPTIMIZE DIGITAL MARKETING SUCCESS WITH YOUR SITE LAUNCH OR REDESIGN
  • 3. PERFICIENT OVERVIEW WHO IS PERFICIENT? WELCOME TO… 3 $500+Million in revenue* 1997Founded PRFT Listed on NASDAQ 90% Repeat Business Rate Employees 2800+ N. America locations 23 Global US, EU, China + India *2016 year projection
  • 4. With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions. Major market locations: Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chattanooga, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK), Southern California, St. Louis, Toronto. With dedicated Perficient Digital agency expertise in Ann Arbor, Atlanta, Irvine, Milwaukee, and St. Louis. ABOUT PERFICIENT LEADING DIGITAL TRANSFORMATION 4
  • 5. Perficient Digital is a user-centric agency driven by the passion to deliver exceptional experiences that connect our clients with their customers. The creative force within Perficient, we have the ability to discover and define who our clients’ customers are and what they want. We then design, develop 
 and deliver just that – compelling experiences that are results-focused, digital-ready and grounded 
 in research. ABOUT PERFICIENT DIGITAL 5 STRATEGY DESIGN DEVELOPMENT MARKETING
  • 6. Strategy & Business Alignment DIGITAL MARKETING 6 ENGAGE RETAINACQUIRE SEO DISPLAY EMAIL PPC AFFILIATE SOCIAL USER EXPERIENCE ANALYTICS CONVERSION CREATIVE DESIGN CONTENT MOBILE SOCIAL EMAIL MOBILE CONTENT MARKETING REMARKETING ADS
  • 7. HOLISTIC APPROACH 7 NO FOCUS ACQUISITION FOCUSED HOLISTIC APPROACH
  • 8. 8 Better Search Traffic Drive Quality Traffic with ROAS Generate More Leads Increase Website Sales Improve Revenue from Email Retargeting and Remarking Quality Content Generation Personalized User Experience Maximize ROI for Each Channel Easy-to-Understand Reporting PROVEN RESULTS DISPLAY ADS RETENTION ANALYTICSLEADS SALES OPTIMIZE CALL CENTER SOCIAL MEDIA PPC SEO EMAIL MARKETING AFFILIATE MARKETING CONTENT MARKETING
  • 10. IMAGE AREA 10 DETERMINE SITE GOALS Understand your business goals and what success looks like 
 for your new site. What is the purpose of the website? Increase Engagement Drive Sales Generate Qualified Leads Build Loyalty Improve Brand Awareness
  • 11. Once goals have been established, determine how the relaunched site will facilitate these actions. From there, 
 develop key performance indicators (KPIs) to measure the actions users take toward those goals on the site. GOAL ACTIONS BY SITE TYPE 11 eCommerce / Retail Sites Purchases Revenue Conversion Rate Account Registrations Email Signups Lead Generation Sites Lead Form Submissions Content Viewed Information Downloaded Trials or Demos Requested Informational / Content Sites Pages Viewed Time on Site Video Views Interactive Content Clicks
  • 12. 12 Using the established goals and KPIs as a guideline, create a tracking strategy that outlines where and how to track key engagement with the site. CREATE A TRACKING
 STRATEGY INCREASE ENGAGEMENT GOAL Increase Online Revenue KPI Revenue, Transactions, Average Order Value TRACKING REQUIREMENTS Capture transaction data at checkout TOOL Google Analytics
  • 13. SET A BASELINE TO MEASURE SUCCESS 13 Establish baseline metrics that will be used as a point of comparison to evaluate the performance of your new site. Traffic Time on Site Conversion Email / Registration Sign Ups Content Engagement Identify any key events that could have impacted data before, during or after launch. Seasonality Promotions Communication to Existing Customers Changes in Digital Channels
  • 15. THREE KEYS TO A SUCCESSFUL
 MIGRATION Many times, a migration leads to a significant drop in organic search performance. By following three key action items, it is possible to make any reductions in performance temporary and short. Afterwards, you can even expect a lift in performance - but only if you do your homework and are prepared at each step of the process. ORGANIC SEARCH 15 1. PLAN Understand everything that you want your site to do after launch and plan for its implementation. 2. KNOW Inventory everything that you want to protect and determine where you want to improve. 3. TEST Understand how search engines are going to see your site before it launches no surprise!
  • 16. THREE KEYS TO A SUCCESSFUL
 MIGRATION Leveraging paid search is an extremely effective way to maintain search engine visibility during the slight drop in organic traffic. If you monitor organic traffic and rankings, you can use paid to supplement your traffic as search engines figure out your new site. Using a clear definition and understanding of online objectives, paid search can turn information seekers into customers as result of an overarching strategy aligning with or complementing other media channels and advertising programs. PAID SEARCH 16 1. CUSTOMIZE Create a campaign structure with keyword and ad copy appearing on the devices most relevant to your audience. 2. OPTIMIZE Leverage the highest-converting keywords and ad copy by focusing spend efficiently. 3. TEST Implement A/B Landing pages and test ad copy without 
 campaign disruption.
  • 18. Think of your site’s migration as a long journey. Build yourself a map of where you want to go by documenting all of the requirements before any build work, design work, or other actual “work” is completed. You may even want to do this before a platform is selected. Start by asking yourself some of these questions: BUILD YOUR PLAN NOW 18 Do I have a shareable list of fundamentals for on-page optimization? How deep do I want search engines to index my site? Will my site be available in a number of languages? Geographies? How will functions like faceted navigation be handled? Where will product data or content come from? What does my site lack today that should be included? Will there be any limit on the number of redirects I can put in place? Will the new site be made mobile- friendly? Responsive? Will any JavaScript frameworks be used that could impact search engines results?
  • 19. KNOWING WHAT TO PROTECT / GROW 19 PROTECT Begin with an inventory of all URLs. Gather data for each URL from multiple sources. Focus your efforts on maintaining revenue, then traffic, 
 then rankings. Sort by what matters most to you. Understand that a small, temporary drop is likely. Use all of this information to build your plan. GROW What are your greatest opportunities for improvement? Understand what you’re working with. What enhancements can you make at this time? Are there new areas or markets that you should be attempting to target?
  • 20. TEST, TEST, TEST At this point, you cannot assume anything. Make sure that you take all possible actions to understand how search engines are going to see your site once it is live. ORGANIC SEARCH 20 Build solid review plans and documents for each phase of the build. Use all tools at your disposal to evaluate things as they near completion. Make sure that you fetch and render in both Google and Bing to see what they see. Crawl your site regularly and save them to keep 
 a record of changes.
  • 21. TIPS TO TEST BETTER Crawl your redirects on dev if possible. Understand how to ”inspect element” on JavaScript-driven sites. Know the limitations of your crawler. Check site speed on your dev environment if possible. Use the structured data testing tool on code snippets. Use extraction or scraping to check Href Lang values across pages and folders. 21
  • 22. ENSURE VISITORS ARE
 ENGAGING WITH YOUR CONTENT
  • 23. MONITOR USER RETENTION DATA 23 Before and after launch, monitor user retention and engagement reporting in your analytics tool Visit Frequency Bounce Rate Average Time Spent on Site Page Depth Goal Completion Rate / Success Event Counts Time to Purchase Maintain awareness of campaigns or initiatives that could drive new or repeat visits, such as display campaigns to generate awareness and new visits or remarking tactics to bring users back to the site. New Visitors Returning Visitors
  • 24. 24 Gather insight from real customers to determine why 
 users are or are not completing your website goals. User Recordings Heat Maps Scroll Maps Surveys and Polls Live Chat QUALITATIVE DATA
  • 25. VALIDATE NEW USER INTERFACES
  • 29. TESTING HELPS AVOID NEGATIVE RESULTS 29 VS. ORIGINAL NEW UX -20% CONVERSION RATE
  • 31. DELIVER THE OPTIMAL UX + INCREASE CONVERSIONS
  • 32. BEGIN WITH THE END IN MIND - STEPHEN COVEY
  • 33. CART > TEMPLATES > HOMEPAGE 33 1 DECREASE CART
 ABANDONMENT 2 IMPROVE CUSTOMER JOURNEY
 + UX SATISFACTION 3 IMPROVE BRANDING + 
 INFORMATION ARCHITECTURE Cart +
 Checkout Product Category Content Blog Homepage
  • 34. RIGHT UX FOR EACH DEVICE 34
  • 35. USE A DATA-DRIVEN APPROACH 
 TO CUSTOMER-CENTRIC
 WEB DESIGN
  • 38. DETERMINE AREAS OF OPPORTUNITY 38
  • 42. CUSTOMER-CENTRIC UX 42 DEFINE THE IDEAL CUSTOMER JOURNEY
  • 43. TRACK DIGITAL CAMPAIGNS TO MEASURE SUCCESS
  • 44. 44 Ensure all digital touchpoints that lead to your site have 
 customized campaign tracking. This will allow your analytics platform to track: What channel the visitor came from What actions they took on the site after arriving What campaign drove their visit What version of creative or content drove the visit CAMPAIGN TRACKING
 IN ANALYTICS Goal 1 Goal 2 Goal 3 Organic Paid Search Email Referrals
  • 45. Including a paid media campaign in your marketing plan for a site redesign can: Drive traffic and increase overall awareness of your brand. Capture the attention of new and current customers. Create buzz about your brand’s new positioning. Change perception of your brand by introducing the consumer to new information. Pique consumers’ interest on why the site change or new content is relevant to them. Increase potential customers and CRM database. Provide insights on potential new target audiences. TURNING MEDIA INTO DOLLARS 45
  • 46. EXTEND YOUR ONLINE PRESENCE ACROSS SOCIAL MEDIA
  • 47. Integrating social media into your website development provides an important opportunity to increase engagement with your site. We recommend the following steps to incorporate social media into your website design and build: Include Social Share Buttons Utilize Social Login Feature Social Videos and Photo Content Integrate Social Reviews SOCIAL MEDIA 47
  • 48. Adding social share buttons and Facebook Open Graph to your website helps gain exposure for your content and can ultimately help you in social search and SEO. Include the icons at the top, bottom or side of your page to make them easy to find. Focus on featuring the social channels you are actively engaged in. Don’t include platforms where you have a low presence or a placeholder for your brand. SOCIAL SHARE BUTTONS 48
  • 49. Including a social login can: Help provide an enhanced user experience and expedite registration processes. Simplify the registration process, allowing you to increase conversions and collect more data. Allow you to collect user data points that will help you in personalizing future campaigns and targeting your audience. SOCIAL LOGIN 49 73% OF INTERNET USERS PREFER TO LOG IN TO A SITE VIA SOCIAL LOGIN VS. EMAIL REGISTRATION
  • 50. Integrating social video and photo content can help to augment content for your site and allow for sharing and increased exposure. Video is most highly recommended, as it is prioritized within social algorithms and will provide maximum engagement. Embedded Instagram photos can be effective in allowing you to capture new followers from your website. SOCIAL VIDEO + PHOTO CONTENT 50
  • 51. Leveraging social reviews on your website allows you to essentially create social testimonials. Implement social widgets on your website for valuable review content. Use widgets such as the Facebook “Like” box to identify yourself as a credible brand and provide increased exposure for your brand. SOCIAL REVIEWS 51 79% OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS PERSONAL RECOMMENDATIONS
  • 52. Q+A