4. Since 2007, online Australians have spent more time
accessing the internet than any other media in a given
week. They now spend 23 hours and 56 minutes
online per week, across all connected devices and
screens.
Source: Nielsen Connected Consumers Report 2014
10. 8,939,000 UA 8,553,000 UA
GENDER BREAKDOWN – ACTIVE UNIVERSE
32%
29%
19%
12%
8%
50+
35-49
25-34
18-24
2-17
34%
26%
20%
11%
10%
50+
35-49
25-34
18-24
2-17
The 2-17 age group saw a significant increase in online consumption
in July which is common during school holidays. Specifically there
were 52% more female kids surfing the web.
The decrease in male audiences consuming online content came
from the absence of male Australians in the 35-49 age group – a
13% drop. Also – this decrease could be a normalisation, coming
off a peak in June; where there were a lot of major sports events.
16. Males still spend more time online each week than
females, though females spend more time online via
tablets and smartphones than males. Time on mobile
(phone) internet among women has increased the
most (4.1hrs up to 5hrs per week) as has their time
watching video on a tablet computer.
Source: Nielsen Connected Consumers Report 2014
20. GENDER BREAKDOWN – HYBRID STREAMING
6,868,000 Number of Streaming Australians
1,150,998
168
7:27:19 Time Per Person (HH:MM:SS)
Total Streams Viewed (000s)
Streams per person
6,728,000
1,535,648
228
8:29:14
Female Australians in July had a noteworthy month of Streaming – 8% increase in Total Streams Viewed,
compared to last month.
23. Internet TV or IPTV (also known as ‘online catch-up
TV’, ‘TV on-demand’ or ‘downloaded TV’) expanded to
a significantly larger Australian audience during 2013
– now 50 percent of online Australians watch TV from
internet sources.
Source: Nielsen Connected Consumers Report 2014
36. ONLINE CAMPAIGN RATINGS
Hear from John Miskelly, GroupM, and Ben McInerney, Mediacom, as they
share their stories on creating outcomes with Nielsen Online Campaign
Ratings.
Please follow the link below:
http://nielsen.wistia.com/medias/kveo8g33u4
Campaign Collaboration Busts Video Myths
http://www.nielsen.com/au/en/insights/news/2014/accelerating-digital-video-campaign-
effectiveness.html