Understanding the data that impacts your bottom line is crucial to keeping your business profitable. But how do you know which data points are the most important to keep your eye on? Check out our breakdown of the top 5 data points you should be checking on a regular basis!

2. We know that understanding what data points are the most important
to your bottom line can sometimes be the hardest part of analyzing
data. That’s why we’re highlighting the top five data points you need
to be checking on a regular basis.
Click through to get a better understanding of the data that can make
you more money.

3. BEST SELLERS

4. Best sellers refer to the quantity sold of a product. It can be calculated
using the ROI equation.
• Using data to track which items are your best sellers is a way to measure
success of certain products
• Knowing which items are your best sellers will help you to know what you
need to order more of
ROI =
Profit During Sales Period
Inventory Cost Over Sales Period

5. WORST SELLERS

6. Worst sellers also refer to the quantity sold of a product. You can also use
the ROI equation to calculate which products had the least amount of units
sold over a certain period of time.
• Tracking your worst sellers will indicate the merchandise that you might
want to consider discontinuing
• If it isn’t making you money, it’s taking up space for inventory that will be
profitable

7. SALESPERSON ANALYSIS

8. Salesperson analysis provides key information about your employees,
indicating who has the most and fewest sales, both overall and per hour
• Knowing which employees are your best performing salespeople will
help you make smart staffing decisions
• It also helps you know which employees need a little more coaching
to meet their sales quota

9. PEAK SALES TIMES

10. Tracking your peak sales times will help you staff your employees accordingly
• Make sure you are not wasting money on your employees during slower
periods by overstaffing
• Capitalize on your peak hours by scheduling your best performing
salespeople

11. CUSTOMER DATA

12. Collecting customer data, like purchase history, demographics, and customer
birthdays, will help you create segmented marketing campaigns
• This helps you target specific customers and personalize your customer
experience
• Use your data to identify your most reliable customers and offer incentives
and loyalty programs to motivate them to come back in

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