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Connecting the Crowd
The Future of
Creativity and Innovation
 Futurist
 Strategy advisor
 Author
@rossdawson
Note!
These slides were created to accompany Ross Dawson’s
keynote at Crowdsourcing Week in Singapore, June 4,
2013.
They were NOT designed to be useful for those who did not
attend the keynote. However they may still be of interest.
For more content including keynote videos, frameworks,
and articles, see:
rossdawson.com
We are connected
Flickr credit: kainet
Crowdsourcing Week keynote: The Future of Creativity and Innovation
Humanity
Opportunities
Crowds
Creativity
Structure
Flickr credit: AdamSelwood
Humanity
Machines overtaking man
The man in the machine
Crowdsourcing Week keynote: The Future of Creativity and Innovation
The dehumanization of work
Where do humans excel?
Crowds
Tapping the minds of many
Crowdsourcing Week keynote: The Future of Creativity and Innovation
Individual genius
Creativity
The decline of creativity
0
5
10
15
20
25
1990 1998 2008
Fluency
Originality
Strength
Elaboration
Source: Kyung Hee Kim, The Creativity Crisis: The Decrease in Creative Thinking Scores on the Torrance Tests of Creative Thinking
The sexual life of ideas
Flickr credit: notsogoodphotography
Networks for innovation
Openness and creativity
Flickr credit: Skakerman
Flickr credit: Grietje Haitsma
Structure
Constraints on crowd innovation
Flickr credit: IrargerichFlickr credit: olga.reznik
Intellectual property Context
Domains for innovation
Product or Service
Marketing
Process
Strategy
Structure
Clearly defined outcomes
Flickr credit: Skakerman
Defined task platforms
Bringing many ideas together
Distributed idea development
Unique value from co-creation
Participatory strategy
Flickr credit: tedeytan
Opportunities
Domains of value creation
Outcome definition
Contribution assessment
Communicating context
Crowd mechanisms
Breadth of participation
Extending organizations’ capabilities
Bounded Unbounded
Creating the global brain
Flickr credit: ulybug
Humanity
Opportunities
Crowds
Creativity
Structure

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Crowdsourcing Week keynote: The Future of Creativity and Innovation